Featured Stories

EYECARE BUSINESS

by Susan Tarrant | Jun 03, 2014
EXPANDED RX LENS TECHNOLOGIES…
<p><strong><a target="_blank" href="http://www.eyecarebusiness.com/articleviewer.aspx?articleID=109342">http://www.eyecarebusiness.com/articleviewer.aspx?articleID=109342</a></strong></p>
<p><strong>
EXPANDED LENS TECHNOLOGIES, STYLE CHOICES, AND EYE PROTECTION MAKE RX SUNWEAR AN EXCITING OPPORTUNITY TO INCREASE CUSTOMER SERVICE AS WELL AS REVENUE</strong></p>
<p><strong><img alt="" style="float: left; margin-bottom: 15px; margin-right: 15px;" title="Eyecare-Business-1-1-14" src="/imagelib/default-source/default-album/eyecare-business-1-1-14.jpg?sfvrsn=0" sfref="[images|OpenAccessDataProvider]249df928-a0ba-60ba-a5a0-ff0000b50e8c" />PRESCRIPTION SUNWEAR</strong>&nbsp;is on the move, enjoying a 4.5 percent growth over last year&rsquo;s sales, according to research by The Vision Council. The category is being buoyed by an increased consumer awareness of the dangers of UV exposure, an explosion of fashion and sport styles, and lens technology that now makes even wrap styles available to a wide range of prescriptions. Making it all available to your patients and explaining the benefits is good service. Capturing second-pair Rx sun sales is good business&hellip;</p>
<p>Providing for patients&rsquo; vision needs is the top priority of any practice or optical shop, yet many ECPs stop short of providing&mdash;or even talking about&mdash;sun protection. Spectacle-wearing patients need sun and UV protection, and, if warranted, performance lenses for their outdoor activities, just as much as anybody. And they are already in your office&hellip;</p>
<p>It&rsquo;s a best practice to talk to every patient about sunwear needs, and show them an Rx-able collection, whether it&rsquo;s sporty or fashion oriented&hellip;</p>
<h3>IT&rsquo;S A WRAP</h3>
<p>On the ophthalmic side, patients are getting used to free-form&rsquo;s &ldquo;high-definition&rdquo; lenses and superior optics not available with conventional lenses. We tout the benefits of digital in everyday lenses, yet those very same lens benefits work on the sun side, too. And free-form digital technology is enabling ECPs to make Rx sun recommendations to more patients than ever.</p>
<p>&ldquo;Now, eight-base wrap styles are so much more accessible with greater parameters and far less peripheral distortion. Labs are more willing and able to work with ECPs on wrap sunwear,&rdquo; says Rob Maser, commercial sales director for Wiley X.</p>
<p>Not only has free-form opened the path for wider ranging and optically superior Rx suns than before, several brands have designs that enable even extreme prescriptions in wrap styles.</p>
<p>Wiley X has its RimRx, a specialized lens fitting that also opens up the Rx range for higher wraps. </p>
More than one Google Analytics scripts are registered. Please verify your pages and templates.