Feature Wiley X
The International Wiley X family
There’s a saying in business that you are only as good as the distributor you have
in a particular region. TTW discovers how sunglasses brand Wiley X works with like minded
partners to achieve their collective business goals.
LEEDA, Mike Robinson, brand manager
Distributor since: 2014
“For us, working with Wiley X was an easy decision. They offer innovation
that no other sunglasses manufacturer currently offers. The glasses also
appeal to lots of other markets besides fishing, which is
appealing for us, being owned by Madison.
Apart from offering total eye protection, they also look
pretty cool when wearing them, which appeals to many
fishermen. When we launched with them in the UK
back in 2014, our customers embraced that the
glasses offered total eye protection.
It’s very important Wiley X are proactive as
we also have to focus on other brands we distribute.
What I do like is they look at taking every
opportunity available to help promote
their products, and rarely miss any
CATCH WITH CARE AB, Leif Collin, managing director
Distributor since: 2012
“The match was perfect. We had been looking for top-of-the-line eyewear for
some time and when we had the opportunity to work and distribute Wiley X
it was perfect. Wiley X reflects our company in many ways.
We only want to work with the best of the best and we
will only sell high-quality products.
Wiley X is not just another pair of sunglasses,
it is a protection as well. And we always need
protection for our eyes – if a lure goes back or will
be released in high speed at your eyes you know
that Wiley X protects you.
Wiley X is very good on promotion over
the borders and today, with all social media,
it is very important that the promotion
you do fits all markets. We are happy to be
working with a proactive brand.”
SWAT FISHING, Christian Biereth, owner
Distributor since: 2014
“Our company’s philosophy is to make the world’s best fishing brands
available to our markets. The main criterion for us is the quality. When I first
saw the Wiley X sunglasses I was very impressed by the quality, style and
amazing security features that make them truly unique. Wiley X and SWAT
Fishing is a fitting combo because we share the same ideals.
One of our shops ordered a Wiley X with prescription lenses for a
customer with very unusual face dimensions. We ordered his sunglasses
with prescription lenses and Wiley X made the perfect eyewear for his needs.
When the consumer received his sunglasses he was very impressed and more
than happy. A few weeks later he sent us an e-mail stating that he tried
many different brands, but never had anything coming close to the quality of
his Wiley X.
We have a lot of anglers in our country. No matter what sort of fishing
they prefer, it is necessary to have good visibility about what is going on
under the surface. Combining this with some unique features – such as the
removable gasket – great design and a top-end quality
makes Wiley X unique, and we are glad that anglers
quickly saw the benefits of buying and wearing them.
Of course, the safety feature is very important,
too. I think every angler has experienced a lure
with hooks flying by just a few centimetres right or
left of their head and Wiley X offers the perfect
protection of something priceless – our eyesight.
We are very happy with the communication
with Wiley X Europe and also the knowledge they
share with us so that we are able to explain these
technical products to our markets. We are very
happy with the support that they offer to grow the
BLUE SPRINGS SRL, Dan Brauner, managing director
Distributor since: 2013
“Blue Springs distributes fishing tackle and equipment. The Wiley X items
complete what we offer to our customers, providing them with a range of
eyewear that features high-quality polarising lenses.
The Italian fishing market needed a specialised eyewear line to protect the
eyes from the danger of hooks and lures.
About 10 years ago when fishing from a boat, a jig flew at my eye. I was
very lucky because the hook penetrated two centimetres above the pupil.
We suggest all anglers fish with good-quality eyewear that offers genuine
protection like Wiley X.
We had very good feedback following the recent Hollywood film American
Sniper, which features one of the Wiley X
“We are also recording a series of
videos for Sky Channel, which
will broadcast from June
2015 and will feature Luca
Quintavalla, very well-known
Italian angler. He will be wearing
Wiley X sunglasses and this will
be a very important part of the video
giving a good view of them, as in the film
Wiley X eyewear allows anglers to
obtain a good fishing result, protecting
their eyes with high-quality glasses and
It has also created a pro-team of
anglers who test the eyewear and give