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WILEY X®, INC. SECURES LICENSE TO PRODUCE HARLEY- DAVIDSON® PERFORMANCE EYEWEAR FOR RIDERS WORLDWIDE

by WileyX | Jan 04, 2013
Leading premium performance eyewear manufacturer Wiley X®, Inc. has announced a new partnership with Harley-Davidson Motor Company, the result of which will be an extensive line of new Harley-Davidson® Performance Eyewear by Wiley X sunglasses. The initial collection introduced included 32 styles and phase II launch will include 8-10 Harley-Davidson exclusive frame/lens combinations available to motorcycle enthusiasts everywhere through the worldwide Harley-Davidson dealer network.
Leading premium performance eyewear manufacturer Wiley X®, Inc. has announced a new partnership with Harley-Davidson Motor Company, the result of which will be an extensive line of new Harley-Davidson® Performance Eyewear by Wiley X sunglasses. The initial collection introduced included 32 styles and phase II launch will include 8-10 Harley-Davidson exclusive frame/lens combinations available to motorcycle enthusiasts everywhere through the worldwide Harley-Davidson dealer network.

The key behind this new system is a specially designed “rim” that securely holds prescription lenses into Wiley X’s lightweight, yet nearly indestructible WX Echo and WX Gravity frames. This allows these popular Wiley X wrap sunglasses to be fitted with prescription lenses ranging from +5.00 to -7.00 (versus +3.00 to -4.00 without the new Rx Rim System). This significantly expands the market for corrective lens wearers and brings Wiley X protection and style to a greater number of consumers with active lifestyles and those coveting a premium pair of wrap safety eyewear. “We are very pleased to be working with Harley-Davidson to develop this new performance eyewear collection, and proud that the company selected Wiley X to be its performance eyewear partner after a long and detailed search,” said Wiley X Co-Owner Myles Freeman, Jr.

Wiley X and now Harley-Davidson® Performance Eyewear by Wiley X are the only “premium” performance sunglasses brands whose entire collections meet the stringent ANSI Z87.1-2003 High Velocity and High Mass Impact Safety standards. It is this advanced level of vision protection that has made Wiley X a leading provider of protective eyewear to law enforcement, Secret Service and U.S. military units around the world for more than 25 years. This also explains why Wiley X is a leading choice of top NASCAR drivers, tournament fishing champions, competitive shooters and other performance athletes who depend on clear, sharp vision to make a living.

This special Harley-Davidson® Performance Eyewear by Wiley X collection will provide riders with the same protection and performance that have made Wiley X a long-time favorite among serious motorcycle enthusiasts. Features like shatterproof frames and lenses, premium quality optics that eliminate reflected glare and harmful UVA/UVB rays, and Wiley X’s patented, removable soft Facial Cavity™ seal that keeps out wind, dust, debris and cold are key reasons Wiley X is so popular among riders. Superior fit, comfort and style are equally important, of course, and will also play a role in the new Harley-Davidson® Performance Eyewear by Wiley X.

To learn more about new Harley-Davidson® Performance Eyewear by Wiley X — or the company’s complete line of premium performance eyewear for every outdoor sport and activity — visit Wiley X, Inc. at 7800 Patterson Pass Road, Livermore, CA 94550 • Telephone: (800) 776-7842 • Or visit us online at www.wileyx.com.

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