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WILEY X® EYEWEAR SUPPORTING NATIONAL BREAST CANCER AWARENESS MONTH
Part of Year-Round Effort That Includes Donating Money From
Sales of Wiley X Lacey™ Sunglasses
October is National Breast Cancer Awareness Month (NBCAM), and once again leading protective eyewear manufacturer
Wiley X® is doing its part to raise awareness and help fund ongoing research and prevention efforts.
This year marks the 26th October where The Breast Cancer Research Foundation® (BCRF) — working with the support
of corporate and individual partners around the world — has shined a much-needed spotlight on this health issue. The BCRF’s
goal is to find a cure in our lifetime for this disease that impacts so many women and families around the world. This month-long
awareness and education effort is known for its “Pink” creative elements and a global proliferation of the eye-catching color. This
is particularly true of BCRF’s trademark Pink Ribbon, a globally recognized icon symbolizing the fight against breast cancer.
“We’re proud to support Breast Cancer Awareness Month, as well as the ongoing efforts of an organization such as The Breast
Cancer Research Foundation,” said Wiley X Co-Owner Myles Freeman, Jr. “Awareness, education and research will be the keys to
fighting this disease and eventually finding a cure. This is so important, we had to find a way to support this vital effort throughout the year.
We found it with the development of our stylish Lacey sunglasses for women,” added Freeman.
This model has quickly become a top-seller, with Wiley X donating $3 for each pair sold to BCRF. This program has helped raise thousands
of dollars to advance life-saving breast cancer research, while helping to promote breast cancer awareness. With their unique Cotton Candy
colored frames (with lenses available in Coral Pink or Polarized Bronze), these glasses definitely make a bold fashion statement. Each pair of
Wiley X Lacey sunglasses also comes with a signature BCRF Pink Ribbon cling sticker; another reminder of the need for women to remain vigilant against this disease.
As feminine and stylish as these glasses are, they provide the same superior level of protection as all Wiley X models.
In fact, Wiley X is the only premium performance sunglass manufacturer whose entire line meets ANSI Z87.1-2003 high velocity and high mass impact
and optical performance standards. Which means, women wearing the Wiley X Lacey can rest assured their vision has optimum protection during every outdoor activity.
The Breast Cancer Research Foundation® was founded in 1993 by Evelyn H. Lauder as an independent, not-for-profit organization dedicated to funding innovative clinical and
translational research. In October 2011, BCRF will award $36.5 million to 186 scientists across the United States, Canada, Latin America, Europe, the Middle East,
Australia and China. Currently, more than 90 cents of every dollar donated is directed to breast cancer research and awareness programs. With exceptionally low administrative
costs, BCRF continues to be one of the most efficient organizations in the country and is designated an “A+” charity by The American Institute of Philanthropy, the only cancer
organization to achieve this. For more information about BCRF, visit www.bcrfcure.org.
To learn more about Wiley X Lacey sunglasses, the partnership with BCRF, or the company’s full line of high-performance protective eyewear — visit Wiley X Eyewear at
7800 Patterson Pass Road, Livermore, CA 94550 • Telephone: (800) 776-7842 • Or visit online at www.wileyx.com.
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WILEY X EYEWEAR UNVEILS BLUE PRINT FOR ECP BUSINESS GROWTH
Program Designed to Build a “Bullet-Proof” Profit Center Through
Industrial/Commercial Customers
Leading protective sunglass manufacturer Wiley X Eyewear has unveiled its
“Blue Print” for success — part of a program developed to help eye care professionals turn the growing need for advanced industrial/commercial vision protection into
new patients, additional sales and increased profits.
Wiley X’s new Blue Print provides eye care professionals with the product knowledge, sales information and specific steps they
can follow to expand sales in the important industrial safety market. Designed to help ECPs build a “bullet-proof” profit center — a
take on Wiley X’s ballistic eye protection and military heritage — the Blue Print includes an informative white paper and tri-fold brochure designed to
look (not surprisingly) like an industrial blue print. This valuable information is available to ECPs for free, as is the support of Wiley X’s team of safety/sales experts.
“There are many factors that negatively impact the bottom line of eye care professionals today — Internet sales, managed care reimbursements and the overall
economy among them,” said Wiley X Co-Owner Myles Freeman, Jr. “As experts in eye safety for a quarter century, we see a growing demand on the horizon for
state-of-the-art protection in the American workplace. We believe that businesses and workers will respond to the availability of comfortable, stylish eyewear that
still provides the highest level of protection. Wiley X glasses deliver this and more, and eye care professionals are the ideal partners to help bring this message to a largely untapped market,” added Freeman.
Nationwide statistics support this growing need for “seriously stylish” protective eyewear. Approximately 2,000 eye injuries occur each day in America, and many
of these accidents happen because workers don’t consistently wear their safety glasses. Lack of comfort and style are among the primary reasons cited for not
wearing protective eyewear, resulting in preventable injuries that cost companies millions in healthcare expenses and lost productivity each year.
Wiley X offers a wide array of comfortable, stylish eyewear designs employees actually want to wear — each exceeding ANSI Z87.1-2003 Optical, High Mass and High
Velocity Impact Safety Standards. Wiley X is the only premium performance eyewear brand with this certification on every model it makes. Some models also meet
the military’s stringent Ballistic VO Impact Standards; a key reason Wiley X is a leading provider of protective eyewear to elite U.S. Special Forces units around the world.
To learn more about Wiley X’s new Blue Print for eye care professionals — or the company’s full line of performance protective eyewear for work and play — visit
Wiley X Eyewear at 7800 Patterson Pass Road, Livermore, CA 94550 • Telephone: (800) 776-7842 • Or visit us online
at www.wileyx.com.
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WILEY X® EYEWEAR PARTNERS WITH ROUSH YATES PERFORMANCE PRODUCTS
TO PROMOTE AND SELL WILEY X SUNGLASSES
Move Shifts Wiley X's Racing Program Into High Gear, Capitalizing on Successful Branding Effort
Leading protective sunglass manufacturer Wiley X® Eyewear has
announced a new partnership with Roush Yates Performance Products,
world leading provider of custom racing engines, high performance parts
and professional racing products. Through this new partnership, Roush
Yates Performance Products will use its reach and reputation in the
grassroots racing market to promote Wiley X's advanced vision protection
and capitalize — literally — on the company's successful racing program.
Through this new business partnership, Roush Yates Performance
Products will become a distributor for Wiley X Eyewear, offering these
advanced sunglasses through its store and other qualified retail channels
it establishes. Roush Yates Performance Products will promote Wiley X sunglasses to the grassroots racing market through
a variety of channels, including top racer sponsorships, on-track announcements, sales promotions, trade show displays,
consumer contests and more.
“We've been actively involved in racing for six years now, and have worked closely with many top teams and drivers in all
three NASCAR race series,” said Wiley X President of Sales and Co-Owner Myles Freeman, Jr. “It's only logical that we
develop business from the sport which has been such a great platform for Wiley X branding. Partnering with a respected
organization like Roush Yates Performance Products will help us achieve this, and will take our overall racing program to
new levels,” added Freeman.
This has been a banner year for Wiley X's racing efforts, including the launch of its race-themed Wiley X Mobile
Merchandising Unit/Tech Center (currently touring racing events nationwide) and sponsorship of Roush Fenway Racing's
No. 17 “Wiley X Sunglass Machine” Ford Fusion, which Matt Kenseth drove to victory at Dover International Speedway in
May. Many top NASCAR drivers wear Wiley X sunglasses, because they recognize the importance of sharp, clear vision
and Wiley X's unique brand of High Velocity Protection. Wiley X is the only premium sunglass brand with stringent ANSI
Z87.1-2003 High Velocity and High Mass Impact standards rating on every product it makes, providing all wearers with the
highest possible level of protection.
“We have the utmost respect for Wiley X and its track record of success in the racing business,” said Jon Sands, Vice
President/Marketing for Roush & Yates Racing Engines, LLC. “The proven quality and superior performance of Wiley X
sunglasses is right in line with automotive parts and products we sell. We are very confident we can build on this success
and bring Wiley X products to a new audience of grassroots racing participants and enthusiasts,” added Sands.
To lean more about Wiley X Eyewear’s professional racing program — or the company’s full line of high performance eyewear for work and play — visit
Wiley X Eyewear at 7800 Patterson Pass Road, Livermore, CA 94550 • Telephone: (800) 776-7842 • Or visit us online
at www.wileyx.com.
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WILEY X EYEWEAR GOES AIRBORNE, BRINGING ITS INNOVATIVE MOBILE
MERCHANDISING UNIT/TECH CENTER TO EAA AIRVENTURE IN OSHKOSH, WISCONSIN
Leading Protective Eyewear Manufacturer to Exhibit at
“World's Greatest Aviation Celebration” July 25-31
Wiley X Eyewear's popular Mobile Merchandising Unit/Tech Center is taking a short detour
from its busy NASCAR schedule to bring its “X-Factor” Mobile Merchandising Tour to EAA
Airventure — the “World's Greatest Aviation Celebration”. This popular event — scheduled
for July 25-31 in Oshkosh, Wisconsin — includes daily air shows, aerobatics, pyrotechnics
displays, workshops and other activities reflecting the spirit of aviation.
This weeklong annual event attracts more than 500,000 EAA (Experimental Aircraft
Association) members and aviation enthusiasts from around the world — and Wiley X will
be there front-and-center to promote its message of High Velocity Protection (HVP™)
technology to legions of flyboys and girls. To help get this message across, Wiley X will be
bringing its new Mobile Merchandising Unit/Tech Center, an “eye-catching” custom 26-foot
trailer designed to educate, inform and entertain visitors at high-profile events around the country.
This unique trailer uses a combination of attractive graphics, product displays, TV monitors, educational materials and
on-site experts to share the Wiley X story. For more than 25 years, Wiley X has been a leading provider of protective
performance eyewear for elite U.S. Military Special Forces units around the world. Wiley X is the only premium
manufacturer with official ANSIZ87.1-2003 optical, High Velocity and High Mass Impact standards rating on every pair
of sunglasses it makes. Wiley X lenses also deliver superior visual acuity in extreme environments while eliminating
100-percent of harmful UVA/UVB rays. This performance makes Wiley X a leading choice of NASCAR drivers,
professional fishermen and other action sports athletes— and an ideal selection for a range of activities including
flying, driving and playing in the great outdoors.
“Aviation enthusiasts and racing fans are similar in many ways, which is why Airventure will be a great venue to tell our story and
meet with people,” said Wiley X Eyewear President of Sales and Co-Owner Myles Freeman, Jr. “Both audiences love high-speed
thrills and appreciate the important role equipment plays in performance and safety. And they understand the importance of
clear vision when you're pushing the envelope in a plane or on the ground. We're excited about taking our message to this new event
and new audience,” added Freeman.
To learn more about Wiley X's full line of performance protective eyewear for work and play —
visit Wiley X Eyewear at 7800 Patterson Pass Road, Livermore, CA 94550 • Telephone: (800) 776-7842. Or visit us online
at www.wileyx.com.
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VETERAN-OWNED WILEY X® EYEWEAR CELEBRATES AMERICA'S INDEPENDENCE JULY 4TH
Leading Military Eyewear Provider Asks All Americans to Reflect on America’s Unique
Freedoms as We Gather With Friends and Family
Every 4th of July, Americans from every walk of life gather together to spend time with family and friends – enjoying picnics,
parades, and of course, awe-inspiring fireworks displays. Wiley X® Eyewear, a leading provider of protective eyewear for U.S.
soldiers and law enforcement, wants all Americans to pause on this Holiday to reflect on why it is and what it is we celebrate
— the independence and freedoms we enjoy not only on this particular day, but every day of our lives.
of Americans who have given their lives to preserve our freedom — the honor, gratitude and respect they deserve.
As a veteran-owned company, Wiley X is keenly aware that our nation’s independence and our personal freedoms have been
challenged and defended many times over the years — often by brave men and women far from home.
“We gather on July 4th to celebrate the birth of our great nation,” said Myles Freeman, Jr. Co-Owner of Wiley X Eyewear.
“However, we tend to think of Independence Day as an historical Holiday, a celebration of events that happened more than
200 years ago. We need to remember and celebrate the uniquely American freedoms we enjoy today — and the sacrifices required
to preserve them for future generations. As modern technology lets us see more of what goes on around the world, we’re
reminded that freedom should never be taken for granted,” added Freeman.
For more than 25 years, Wiley X has supplied its advanced vision protection systems to elite Special Forces military units
in action around the globe. Wiley X tactical eyewear products meet stringent ANSI Z87.1-2003 High Velocity and High Mass
Impact standards, protecting soldiers against a range of dangers and providing the clear vision and eye comfort necessary
for them to perform their duties in challenging conditions. Wiley X is the only premium sunglass brand with this ANSI rating
on every product it makes — providing every wearer with the same level
of protection.
For more information about Wiley X’s full line of high performance eyewear for tactical, occupational and recreational use —
visit Wiley X Eyewear at 7800 Patterson Pass Road, Livermore, CA 94550 • Telephone: (800) 776-7842. Or visit us online
at www.wileyx.com.
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VETERAN-OWNED WILEY X® EYEWEAR REMEMBERS SOLDIERS WHO GAVE THEIR ALL
Leading Protective Eyewear Provider Encourages Americans to
Honor Our Fallen Heroes May 30th
Wiley X® Eyewear has a long tradition of providing U.S. soldiers with state-of-the-art eyewear that protects their vision in combat situations
and some the world’s harshest environments. This veteran-owned company is also making a concerted effort to provide our military personnel —
especially the thousands of Americans who have given their lives to preserve our freedom — the honor, gratitude
and respect they deserve.
“With Memorial Day marking the unofficial
kickoff to summer and many families taking the opportunity to get away for an extended weekend, it’s
easy to forget the true meaning of this holiday,” said Myles Freeman, Jr., Co-Owner of Wiley X Eyewear. “Memorial Day is a time for Americans
to reflect on the ultimate sacrifice so many have made over our great nation’s history. On behalf of the Wiley X family, I encourage people to pause
during this holiday and really think about the gift we’ve all been given — as well as its tremendous cost. If you meet a veteran or a solider this weekend,
make sure to say ‘thank you!’ We need to truly appreciate our fallen heroes and our standing soldiers alike,” added Freeman.
For more than 25 years, Wiley X has supplied its advanced vision protection systems to elite U.S. military units in action around the world. Wiley X
tactical eyewear products meet stringent ANSI Z87.1-2003 High Velocity and High Mass Impact and optical performance standards, protecting soldiers
against a range of dangers and providing the clear vision and eye comfort necessary for them to perform their duties in challenging conditions. Wiley X
is the only premium performance sunglass brand with this ANSI rating on every product it makes — so wearers receive this same level of protection
when wearing Wiley X sunglasses at work or at play in the great outdoors.
For more information about Wiley X’s full line of high performance eyewear for tactical, occupational and recreational use —
visit Wiley X Eyewear at 7800 Patterson Pass Road, Livermore, CA 94550 • Telephone: (800) 776-7842. Or visit us online
at www.wileyx.com.
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WILEY X® EYEWEAR CELEBRATES DOVER INT’L. SPEEDWAY WIN FOR MATT KENSETH
AND “WILEY X SUNGLASS MACHINE”
In Second NASCAR Sprint Cup Series Race Driving Wiley X Sponsored No. 17 Ford Fusion,
Kenseth Takes Checkered Flag at FedEx 400 Benefitting Autism Speaks
“We were already feeling like winners by taking primary sponsorship of Roush Fenway Racing’s No. 17 Ford Fusion, and were thrilled to see Matt
Kenseth driving our ‘Wiley X Sunglass Machine’ on racing’s center stage,” said Wiley X Eyewear Co-Owner Myles Freeman, Jr. “Watching Matt
take the checkered flag at Sunday’s NASCAR Sprint Cup Series event at Dover International Speedway, however, raised our excitement to a whole
new level. As Matt and his team celebrated in Victory Lane, the entire Wiley X® Eyewear family was celebrating with him,” Freeman added.
For the second time this month, Kenseth climbed behind the wheel of this unique Wiley X sponsored car, boasting an eye-catching red/white/black
color scheme and covered with Wiley X Eyewear logos. The car’s rear panel — a view some of the world’s best racers had as Kenseth passed
them — features the words “Wiley X Sunglass Machine” in bold lettering.
This latest victory caps a busy and successful season so far for Kenseth, one of a select team of NASCAR drivers sponsored by Wiley X Eyewear.
So far this season, Kenseth has two wins, four Top 5 finishes and five Top 10 finishes. This means Kenseth has finished Top 10 or better in each of his
11 starts so far. This latest victory gives Kenseth 342 total points, currently moving him up to 6th in the 2011 Sprint Cup Series title chase.
Kenseth’s success on Dover’s challenging “Monster Mile” track hinged not only excellent driving, but also some astute crew decisions. With the
starting order and flow of the race affected by rain the night before and during the race, Kenseth had to methodically work his way up from his starting
position of 24th. He had driven his way into fourth place by the time a final caution flag came on lap 362. A last-minute decision to quickly pit for fuel and
two tires had Kenseth in good shape when the field restarted on lap 367. He grabbed the lead two laps later and never looked back, crossing the finish
line ahead of Mark Martin, Marcos Ambrose, Kyle Busch and Brian Vickers.
The win resulted in a wealth of high-profile exposure for the Wiley X brand and the company’s aggressive racing program. “We couldn’t be prouder of
Matt and his team for pulling off this exciting victory,” said Freeman. “Witnessing our car earn the checkered flag was a great experience. Watching
Matt on the victory stand and doing worldwide media interviews wearing his Wiley X sunglasses and cap was like icing on the cake.”
Wiley X Eyewear provides its High Velocity Protection (HVP™) sunglass technology to many top drivers and interacts with racing fans nationwide with
its high-profile “X-Factor” Mobile Merchandising/Tech Center. A leading supplier of protective eyewear products to elite U.S. military forces, Wiley X is the
only premium performance sunglass manufacturer whose entire line meets ANSI Z87.1-2003 high velocity and high mass impact and optical performance standards.
To lean more about Wiley X Eyewear’s professional racing program — or the company’s full line of high performance eyewear for work and play — visit
Wiley X Eyewear at 7800 Patterson Pass Road, Livermore, CA 94550 • Telephone: (800) 776-7842 • Or visit us online
at www.wileyx.com.
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WILEY X® EYEWEAR OFFERING LIMITED EDITION DIE-CAST SCALE MODEL OF
MATT KENSETH’S NO. 17 “WILEY X SUNGLASS MACHINE” FORD FUSION
PREORDER NOW!
For a limited time, NASCAR fans have a chance to own what is sure to be a treasured racing collectible — a realistic, 1:24 scale die-cast model of Matt
Kenseth’s No. 17 “Wiley X Sunglass Machine” Ford Fusion. Kenseth drove this Wiley X sponsored racer at the Showtime Southern 500 at Darlington Raceway
May 7th, and most recently at the Fed Ex 400 benefiting Autism Speaks at Dover International Speedway May 15th where he took the checkered flag.
This collectible NASCAR Spring Cup Series replica features a die-cast body and chassis with an opening hood and trunk. It also features a detailed interior
carefully modeled off the real racing machine. Manufacturer-specific engine detail under the hood adds to the amazing realism of this
die-cast.
This attention to detail applies to the vehicle’s exterior, as well, starting with the car’s eye-catching black/red/white color scheme with every sponsor
logo in perfect position and proportion. Large Wiley X Eyewear logos are featured prominently on this Ford Fusion racer, along with the words “Wiley X Sunglass
Machine” found in large letters across the rear of the car. Truly a collectible for NASCAR enthusiasts, each of these die-cast models features a DIN
(Diecast Identification Number) for registration and a silver sticker confirming the vehicle’s limited-run production number.
Wiley X Eyewear is very active on the racing front, providing its High Velocity Protection (HVP™) sunglass technology to many top drivers and interacting with racing
fans nationwide with its “X-Factor” Mobile Merchandising/Tech Center. A leading provider of protective eyewear products to elite U.S. military forces, Wiley X is the
only premium performance sunglass manufacturer whose entire line meets ANSI Z87.1-2003 high velocity and high mass impact and optical performance standards.
“We are so proud of our successful racing program and our sponsorship of this car, we needed a way to commemorate it,” said Wiley X Eyewear Co-owner Myles Freeman,
Jr. “This limited production die-cast is not only a great way too fully activate our primary sponsorship of this car, it allows us to share this with racing fans and collectors,”
added Freeman. The Wiley X Sunglass Machine Die-cast collectible can be pre-ordered online through May 27 for a discounted price of $64.95. After this, it will be offered
for the regular retail price of $75.00.
To learn more about the Wiley X Sunglass Machine Die-cast — or the company’s full line of high performance eyewear for work and play —
visit Wiley X Eyewear at 7800 Patterson Pass Road, Livermore, CA 94550 • Telephone: (800) 776-7842 • Or visit us online
at www.wileyx.com.
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WILEY X® EYEWEAR OFFERS GREAT NEW PRODUCTS FOR
DADS AND GRADS THIS SUMMER
New Wiley X Models Like Active Series Flare and Slay, Climate Control Series Curve and
Black Ops Collection Zak Deliver Comfort, Style and Protection
A Father’s Day or graduation gift should say “you’re the best,” and nothing says it like the most advanced high-performance eye
protection available. A gift of Wiley X® Eyewear tells your favorite Father figure or summer graduate that you think they’re pretty cool –
and that you want them fully protected during the upcoming season’s hot-and-heavy outdoor action.
Wiley X offers dads and grads a variety of stylish sunglass choices that fit every lifestyle and occasion. From the fashion-conscious
grad who wants to look good around town or at the beach, to the practical dad who wants to be protected while boating, riding a
motorcycle, fishing, or on the job, Wiley X has them all covered.
This feeling of confidence goes beyond looking great — Wiley X is the only premium performance sunglass manufacturer whose
entire line meets ANSI Z87.1-2003 high velocity and high mass impact and optical performance standards. This is the same
level of protection that has made Wiley X a leading provider of protective eyewear systems to elite U.S. military forces in action around
the world. In addition to this High Velocity Protection (HVP™), Wiley X’s advanced Selenite® polycarbonate lenses block the sun’s
harmful rays and provide optical-quality clarity in all conditions. And because Wiley X sunglasses are Rx ready, they are an ideal choice
for those who require prescription lenses.
Four new-for-2011 Wiley X styles make particularly perfect gifts, beginning with the new Active Series Flare™. Ideally shaped for small-
to medium-sized faces, the Flare provides wraparound coverage, wide temples that block reflected glare and non-slip rubberized nose pads
and temples for a secure, comfortable fit.
The new Wiley X Curve™ provides stylish good looks and full coverage for a variety of activities. Like all Climate Control™ series sunglasses,
it features Wiley X’s patented, soft foam Facial Cavity™ Seal, designed to conform to the face and protect the eyes against wind, debris
and reflected light. This makes the new Curve a great choice for boating, motorcycling and working in the shop. And thanks to its smaller
shape, the new Curve will be especially welcomed by women, youth and others with narrow facial structures.
The new Black Ops Collection Zak™ has the power to unleash the inner “secret agent” in any dad or grad. Designed for medium to
extra-large faces, this stylish eyewear system features sleek matte black frames with Smoke Grey lenses. Like all Black Ops
Collection glasses, the new Zak combines ultra-cool, understated styling with the performance and protection to take on any outdoor activity.
The new Active Series Slay™ is also available in a Black Ops Collection version, as well as with distinctive
Gloss Black frames and Wiley X’s Polarized Silver Flash lenses. Either way, this sleek new model is built for outdoor action
and serious protection.
To learn more about these new models — or the company’s full line of high performance eyewear —
visit Wiley X Eyewear at 7800 Patterson Pass Road, Livermore, CA 94550 • Telephone: (800) 776-7842 • Or visit us online
at www.wileyx.com.
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NEW WILEY X® FLARE™ SUNGLASSES JOIN ACTIVE SERIES™ —
COMBINING COMFORT AND FASHION-FORWARD DESIGN WITH WORLD-CLASS PROTECTION
Wiley X® Eyewear has expanded its popular Active Series™ of performance sunglasses with the stylish new Flare™ for 2011
Those with a “flair” for fashion will appreciate this new model’s attractive styling. The Wiley X Flare combines a frame ideally shaped
for small- to medium-sized faces with wrap-around coverage to protect eyes from the sun’s harmful rays whether enjoying the great
outdoors, driving on the highway or relaxing on the beach. The new Wiley X Flare is designed to do it all, and help you look good doing it.
The Flare features a Gloss Black frame matched with Grey Lenses to give wearers an understated, no-nonsense appearance.
For those looking for a flashier look with 100% polarization, the Flare is also offered in a Polarized Emerald Mirror Lens inside a
Matte Black Frame. Function and style are combined in the wide temples that block glare while providing an ideal location for the
company’s distinctive WX logo. Wiley X’s non-slip rubberized temple tips and nose pads ensure that the Flare stays comfortably in
place, regardless of the outdoor activity and how hot the action gets.
And Wiley X knows a thing or two about action. As a leading provider of performance eyewear for several elite Special Forces units
for more than 25 years, Wiley X is known for protecting people’s vision under the most challenging conditions. And this same level
of protection is built into every Wiley X product. In fact, Wiley X is the only premium performance sunglass manufacturer whose
entire line meets ANSI Z87.1-2003 high velocity and high mass impact and optical performance standards. This is why Wiley X
is also a leading choice of industrial safety programs, top NASCAR drivers, professional tournament fishermen and other action sports athletes.
The Wiley X Flare’s nearly indestructible frames are outfitted with shatterproof Selenite™ polycarbonate lenses offering 100%
protection against harmful UVA /UVB rays. These lenses not only protect the wearer’s eyes against everything Mother Nature
can throw his way, they deliver sharp, crystal-clear vision and superior contrast for all activities. The Flare is also RX ready,
making it ideal for people who require prescription eyewear.
To learn more about the new Wiley X Flare — or the company’s full line of high performance eyewear for work and play —
visit Wiley X Eyewear at 7800 Patterson Pass Road, Livermore, CA 94550 • Telephone: (800) 776-7842 • Or visit us online
at www.wileyx.com.
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WILEY X® JOINS QUEST TO PREVENT AND CURE BREAST CANCER FOR SECOND YEAR
IN A ROW WITH ITS LACEY SUNGLASS PROGRAM
Wiley X® announced it will be continuing its commitment to help eradicate breast cancer, the disease that
claimed more than 40,000 American lives last year. The company will be donating $3 for each pair of Wiley
X LaceyTM glasses sold – one of its best-selling models – to The Breast Cancer Research Foundation® (BCRF).
Last year
Wiley X succeeded in raising more than $10,000 for the cause and is taking the pledge to once more meet or exceed this amount.
With signature Cotton Candy-colored frames, the smartly designed Wiley X Lacey glasses are adorned with a
special BCRF Pink Ribbon cling sticker on the lens. Both polarized and non-polarized models of the Wiley X
Lacey are part of the fundraising program. Last year the program received a more than overwhelming response
from the company’s dealer and retail network. Wiley X expects a similar reception this year.
“The mission Wiley X joins is a simple and honorable one: to achieve prevention and a cure for breast cancer in our lifetime,”
said Wiley X President of Sales Myles Freeman, Jr. “All of us at the company feel privileged to be a part of such a noble cause.”
Don’t let its good looks fool you, performance lies at the core of the Wiley X Lacey glasses. The Wiley X Lacey was in
fact designed with the dual purpose of style and protection. Certified as Occupational Eye Protection, Wiley X is the
only premium sunglass manufacturer that has official ANSI Z87.1-2003 high velocity and a high mass impact standards
rating on its entire product line.
The Breast Cancer Research Foundation® was founded in 1993 by Evelyn H. Lauder as an independent,
not-for-profit organization dedicated to funding innovative clinical and translational research. In 2010, BCRF awarded
$33 million to 172 scientists across the United States, Canada, Latin America, Europe, the Middle East, and Australia.
Currently, more than 90 cents of every dollar donated is directed to breast cancer research and awareness programs.
With exceptionally low administrative costs, BCRF continues to be one of the most efficient organizations in the country.
BCRF has received 4 stars from Charity Navigator and an “A+” from The American Institute of Philanthropy.
For more information about BCRF, visit www.bcrfcure.org.
To learn more about the Wiley X Lacey sunglasses, the partnership with BCRF, or the company’s full line of high performance eyewear
— visit Wiley X Eyewear at 7800 Patterson Pass Road, Livermore, CA 94550 • Telephone: (800) 776-7842 • Or visit us online
at www.wileyx.com.
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WILEY X® EYEWEAR — A VISION OF SUCCESS 25 YEARS IN THE MAKING
From America's Military to Renowned Race Car Drivers to Outdoor Enthusiasts,
Wiley X Delivers Superior Eye Protection In The Toughest Conditions
In a business where fashion often trumps function and some companies
come and go in the blink of an eye, Wiley X® Eyewear has set a new
benchmark for success. The family owned and operated company
reached an important 25th Anniversary milestone in 2011, marking a
quarter century of protecting people's vision in some of the most
hazardous and challenging environments on the planet.
Over these 25 years, Wiley X has built a reputation for superior protection and performance in the field. Wiley X's premium performance sunglasses meet the stringent ANSI Z87.1-
2003 safety standard for High Velocity/High Mass Impact Standards and/or the Military VO Ballistic Impact Specs. Credentials like these are why Wiley X is standard issue gear
for so many tactical and elite Special Forces unitsaround the globe. This same level of impact resistance has also made Wiley X a leading choice for industrial
workers requiring OSHA-approved eye protection.
In addition to its battlefield proven eye protection, Wiley X also offers a range of specialized gloves for tactical
situations. By providing the ultimate in hand protection while preserving manual dexterity, Wiley X has strengthened
its position as a leading provider of protective gear for military, law enforcement and other tactical markets.
“This is a milestone we're very proud of,” said Myles J. Freeman the company's President of Sales. “We owe
every bit of our success to a great team of employees, a customer demographic who demands only the best
and our commitment to manufacture the most durable, functional eyewear found anywhere. I can't wait to see
where we are a mere 5 years from now.”
Every pair of Wiley X sunglasses offered today — whether it goes on the face of a soldier, worker or weekend
warrior — meets the same high standard of protection. The company's ability to fuse style and protection has
developed brand loyalty among a wide range of outdoor sports enthusiasts — from drivers, motorcyclists and
mountain bikers to rock climbers, shooters and fishermen. Innovations such as Wiley X's High Velocity Protection
(HVP™) lenses and patented Facial Cavity™ Seal and Ultra Foam™ removable gaskets provide a unique level of
comfort and confidence. Whatever the sport or activity, people can depend on Wiley X for protection against harmful
UV rays, airborne debris, low-hanging limbs and other dangers.
Another key to Wiley X's “track record” of success has been the appeal of high-profile professional race car drivers
who use and promote Wiley X. Wiley X is the eyewear of choice for an impressive stable of top NASCAR Sprint Cup
drivers, including Denny Hamlin, Kevin Harvick®, Carl Edwards, Matt Kenseth and Greg Biffle, to name a few.
Wiley X is also currently the official sunglass of all Roush Fenway Racing Teams.
Wiley X's advanced polarized lenses have also caught the eye of the world's top professional anglers, including
Bassmaster Classic champion Skeet Reese (who has his own Wiley X Signature model), Edwin Evers, Stephen
Browning and Jared Lintner, among others.
With this type of high-level of professional exposure and a steadfast commitment to new product development,
Wiley X is well positioned for another 25 years of success and growth. The company recently moved into a brand
new 40,000 square foot facility, ensuring it can continue to provide superior products and customer service while
meeting growing demand in the tactical, occupational and recreational markets.
For more information on Wiley X's 25 years of success — or the company's full line of high performance
eyewear for work and play — visit Wiley X Eyewear at 7800 Patterson Pass Road, Livermore, CA 94550 • Telephone: (800) 776-7842 • Or visit us online
at www.wileyx.com. For updates on Wiley X pro athletes and events,
find us on Facebook at www.facebook.com/wileyxeyewear
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WILEY X® SUPPORTS PARALYZED VETERANS AS THEY CAST AND BLAST
THEIR WAY THROUGH A COMPETITIVE 2011 SEASON
Veteran-Owned Company Sponsors PVA National Trapshoot Circuit and PVA Bass Tour
Wiley X® Eyewear has announced its 2011 sponsorship of two important programs
that allow paralyzed veterans to compete against each other and other outdoor
sportsmen in exciting shooting and bass fishing events around the country.
Wiley X will be providing thousands of dollars worth of its performance protective
sunglasses to both the Paralyzed Veterans of America (PVA) National Trapshoot
Circuit and the PVA National Bass Tour. Wiley X glasses will be featured prizes at
prominent PVA shooting and bass fishing events throughout the 2011 season.
In PVA National Trapshoot Circuit events, shooters with disabilities and able-bodied
shooters compete as equals in the fun and competitive sport of trapshooting—
shooting at clay targets hurled upwards to simulate the flight of a game bird. This
year's schedule of events around the country marks the 15th annual circuit for this exciting and tightly competitive
event. Among the other notable sponsors for this unique series of shooting competitions are Cabela's, Winchester
Ammo, SKB Shotguns and Leupold Optics.
Wiley X will be providing winners, staff, directors and volunteers for the PVA National Trapshoot Circuit with its new
Wiley X Guard and Wiley X Saber Advanced tactical eyewear. Wiley X will also be part of the prize package
recognition for the season's high-scoring overall shooter, high-scoring wheelchair shooter, and the winner of the
Chad Crowley Award, for the highest overall PVA Voting member who is a veteran.
Both the Wiley X Guard and Wiley X Saber Advanced combine unparalleled protection with the ability to quickly
change lenses to match shooting conditions. This advanced eyewear meets stringent MIL-PRF-31013 military
ballistic standards (U.S. Military Combat Eye Protection) as well as ANSI Z87.1-2003 high impact certification
(OSHA Occupational Eye Protection). In addition to advanced impact protection, Wiley X's lenses also provide
100% UVA and UVB protection. This level of performance and protection has made Wiley X a leading supplier of
eyewear to elite military units around the globe. Because Wiley X is the only premium sunglass brand that certifies its
entire line to exceed ANSI Z87 standards for safety, every pair of Wiley X glasses provides the same high standard
of protection.
Wiley X will also be joining the likes of organizations like B.A.S.S., Bass Pro Shops, Minn Kota, Tracker Boats and
Humminbird in its sponsorship of the PVA National Bass Tour. Wiley X will provide its polarized protective eyewear
for tournament staff, directors and volunteers, as well as tournament winning anglers and the overall Angler of the
Year. The PVA Tour consists of seven tournaments, each consisting of an Open/Team competition for anglers who
wish to compete from a boat and a Bank Competition for anglers who prefer to fish from shore.
Wiley X polarized sunglasses provide the same level of protection found in its tactical eyewear, protecting anglers
against everything from airborne debris and low-hanging limbs to flying lures. The advanced fish-spotting
performance of these glasses have made Wiley X the choice of many top professional anglers, including Bassmaster
Classic champion Skeet Reese and 2010 Angler of the Year runner-up Edwin Evers.
“As a veteran owned company, we're very proud to support Paralyzed Veterans of America and all of its efforts,” said
Wiley X President of Sales Myles Freeman, Jr. “Shooting and fishing are two great American pastimes and an
excellent way for people to enjoy the great outdoors. These events put on by PVA provide disabled veterans and
others with a chance to share and enjoy these life-affirming activities, all in the spirit of healthy competition. We're
honored to present these brave sportsmen and event organizers with our products,” added Freeman.
To learn more about the PVA Bass Tour and the PVA National Trapshoot Circuit, visit
www.pva.org/sports.
For more information about Wiley X's full line of high performance eyewear for work and play —
visit Wiley X Eyewear at 7800 Patterson Pass Road, Livermore, CA 94550 • Telephone: (800) 776-7842. Or visit us online
at www.wileyx.com.
“Like us" on Facebook for a chance to win a free pair of shades and other cool gear.
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GIVE THE GIFT THAT KEEPS ON GIVING
Sleek New Lines of Wiley X® Eyewear Provide Year-Round Style and Protection
As the holidays approach, so looms the age-old question of what to get for the outdoor enthusiast who has everything.
One thing guaranteed to fill you with the holiday spirit is assurance that with the incredible new lines of high performance
Wiley X® Eyewear this year, you can find the perfect glasses for the most unique man or woman in your life. Whether their
passions include rock climbing, fishing, surfing, motorcycling or just looking sharp — Wiley X is at the top of everyone’s list.
With new superstars in the line-up such as the Wiley X Lantern™ from the company’s acclaimed Active Series, and Wiley X Hydro™,
Xcess™ and Quake™ from the stylish and street smart Wiley X Street Series, there are enough bold new styles and unmatched protective
features to make every day feel like Christmas. For the ‘control freak’ in the family, there’s the all-new Wiley X Rout™ from the
company’s famed Climate Control™ series — often copied, never duplicated — with built in Top Down™ Ventilation. This feature allows
air to flow over the lenses which keeps out dust, debris and insects when the trail or mountain gets extreme.
Fashion forward good looks may make folks fall in love with these versatile new Wiley X models, but nothing says “I love you” like
the industry’s highest levels of protection — from ANSI certified unbreakable lenses and frames — Wiley X is the only premium
performance sunglass company whose full line meets the ANSI Z87.1-2003 high velocity and high mass impact standards for
safety — to 100% UVA and UVB protection.
With plenty of slick new design features and a wide range of shapes and sizes — these new lines have something for every size head,
and for just about every sporting activity you can think of. Wiley X is trusted all over the planet by everyone from Special
Forces to world class athletes — and now all this industry-leading performance and protection is wrapped up in a wide selection of
gorgeous packages, to keep your loved ones safe no matter how extreme they like to play, and keep them looking good doing it.
To learn more about the company’s full line of high performance eyewear — contact Wiley X, Inc. at 7800 Patterson Pass Road,
Livermore, CA 94550 • Telephone: (800) 776-7842 • Or visit us online at www.wileyx.com.
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WILEY X® TO SPONSOR JOEY LOGANO’S #20 CAR IN MIAMI’S NATIONWIDE SERIES RACE
Industry Leading Eyewear Creator and Video Game Publisher Mastiff
Among the ‘Big Dogs’ in the Tall Grass Down South
Wiley X® is pulling out the stops for the upcoming nationwide Series Race in Miami Florida on November 20th —
look for the signature Wiley X logo splashed all over champion Joey Logano’s number 20 car in this highly competitive
battle. Logano, longtime Wiley X sponsored driver, became the youngest winner in the Sprint Cup Series race in NASCAR
history, and this former Camping World East Series champion is currently ranked number 9 in the Nationwide Series.
So it’s going to be a hot one, even by Miami standards.
Wiley X will be joined on Logano’s car by the striking canine logo of popular video game publisher Mastiff LLC —
dovetailing nicely with the two organization’s recent collaboration in the work of incredibly lifelike gaming experiences.
Wiley X’s popular tactical eyewear and gloves were selected to appear in the new Reload game by Mastiff that’s already
been creating serious buzz this year. Perfect type casting, as the game features unbelievably realistic weapons and
tactics simulations transporting the player into a role as their choice of an exhibition shooter, soldier and law enforcement
official — and Wiley X has been supplying the world’s most high performance tactical gear to the armed forces and L/E community
for decades.
Logano has had an undeniably amazing career, despite the fact that he is only a couple of decades old, himself — and he and
his crew, along with other NASCAR greats, have been trusting their eyes to Wiley X’s battlefield-proven glasses for years.
In fact, this is hardly Wiley X’s first time on the fast track — its glasses are so rugged and great looking, that they’re worn
by racing superstars all over the world. And, Wiley X is the only premium sunglass manufacturer that certifies all of its products
to exceed ANSI Z87.1-2003 high velocity and high mass impact standards, so whether it’s for Pit Row or setting your sites on bad
guys in virtual shooting scenarios or real ones, they have the right High Velocity Protection™ (HVP™) eyewear tailored for extreme
safety and style.
To learn more about Wiley X’s NASCAR sponsorships or the company’s full line of high performance eyewear
— visit Wiley X Eyewear at 7800 Patterson Pass Road, Livermore, CA 94550 • Telephone: (800) 776-7842 • Or visit us online
at www.wileyx.com. For updates on Wiley X pro athletes and events,
find us on Facebook at www.facebook.com/wileyxeyewear
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WILEY X® SALUTES THE BRAVE MEN AND WOMEN OF THE ARMED FORCES
Every Day is Veteran’s Day for the Tactical Eyewear and Accessory Leader
Wiley X® Eyewear has been developing the kind of rugged, battlefield proven eyewear, gloves and tactical accessories that have made
it standard issue for top military and law enforcement personnel worldwide. With Veteran’s Day approaching, the attention of the world
turns to honoring the valor and sacrifices made by those who protect our freedom today and all through our country’s proud heritage. And,
Wiley X has been proud of its own 20+ year legacy, but for the entire team of veteran owned and operated Wiley X, applauding those who
make our way of life possible is part of the day-to-day business model.
Wiley X is the only premium sunglass manufacturer whose entire line is certified to exceed ANSI Z87.1-2003 high velocity and high mass
impact standards. The experts at the company know what the people who wear their products face in the field — environments so dangerous,
mercurial and punishing that taking chances with anything other than real protection can mean life or death. In fact, Wiley X tests each
model of its eyewear vigorously, and from different angles, to withstand the impact of a .25” diameter steel ball fired at 150fps, and the
weight of a 1.1lb pointed projectile dropped from a height of 50” before entrusting to the faces of those who protect the U.S.
ISO 9001:2008-certified Wiley X knows that those serving in the armed forces are held to a higher standard, and feels that its eyewear needs
to set the benchmark for safety and performance, as well. Specific Wiley X products are certified to the military’s rigid Ballistic VO
impact standards, and have even received coveted National Stock Numbers (NSN) numbers, which identify standardized supplies that are recognized
by the United States Department of Defense (DoD) and all NATO countries. Wiley X also provides exceptionally rugged tactical gloves that are
trusted by the same members of the Special Forces, the USMC, and elite members of the L/E community to name a few — creating these well engineered
protective gloves and accessories to help them achieve victory in the field day in and day out.
The company recently launched a new Wiley X Black Ops™ Collection — a line expressly developed for upper echelon tactical operatives — with
their signature High Velocity Protection™ (HVP™) and shatterproof Selenite™ Polycarbonate lenses which offer 100% UVA and UVB protection.
So on November 11th, when you join the rest of the country to applaud those who have fought the good fight and faced danger as part of their
day-to-day duties now and throughout history, remember that these heroes put their lives on the line for all of us and that freedom comes at a price.
To learn more about Wiley X’s full line of high performance eyewear — visit Wiley X Eyewear at 7800 Patterson
Pass Road, Livermore, CA 94550 • Telephone: (800) 776-7842 • Or visit online at www.wileyx.com. For updates on
Wiley X pro athletes and events, find us on Facebook at www.facebook.com/wileyxeyewear.
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WILEY X® MARKS THE SPOT — FOR AUTHENTIC ANSI-Z87.1-2003 CERTIFIED EYEWEAR
Quality eyewear has gotten exponentially more sophisticated over the years, with options that provide advanced protection against UVA/UVB rays
and lenses and frames that can protect both the eye and the face. Savvy consumers are becoming more educated about what kind of glasses they
buy — whether it’s just to stay safe and look good at the beach, or for more rigorous and high risk activities like on-the-job safety, motorcycle
riding, hunting, fishing, shooting sports and tactical applications. That’s when making the call about what you trust to stand between you and
hazards that can damage you and your eyesight is mission critical. The benchmark for protection in this class is the renowned ANSI Z87.1-2003
standard — only glasses certified to this rigorous requirement are allowed to have the official Z87 marked on the product. So, if you don’t see
that inscription, you’re not seeing a certified product, and chances are, your eyes are not fully protected.
Veteran-owned and operated Wiley X® Eyewear has been making trusted eyewear solutions for everyone from the fashion forward to the front line for
more than 20 years. While the company is trusted all over the planet to provide the ultimate in ballistic protective eyewear for military,
industrial, motorcycle, pro anglers, shooters, top motorsport teams and other high performance athletes and individuals, Wiley X is also the only
premium performance eyewear company whose entire line of lenses and frames is certified to the coveted ANSI Z87.1-2003 standard. The mark of this
certification is found on the lenses, frame and temples of every pair of Wiley X glasses, proving that the product is officially certified to this
demanding set of parameters — as opposed to merely “meeting” the standard by undergoing tests that emulate it, as claimed by some manufacturers.
There’s a big difference — to earn this official safety certification, both Wiley X frames and lenses must withstand the weight of a 1.1 lb. pointed
projectile dropped from a height of 50” — with the lens intact and frame attached. Plus, ANSI requires that both frames and lenses stand up to the
impact of a .25” diameter steel ball traveling at 150 feet per second.
Wiley X’s commitment to rigorous safety has helped the brand gain acceptance in the most diverse suite of applications possible — for use where
authentic protection, backed up by authentic certification — is the only choice. From on-the-job safety in hazardous environments to keeping
motorcyclists safe and seeing clearly on the roughest roads, Wiley X is trusted to back up its claims. For the workplace, ANSI Z87.1-2003
certification is required for any eyewear to qualify as OSHA grade occupational personal eye protection. Any other eyewear, even if accompanied by
claims of “meeting” or “tested” to ANSI Z87.1-2003 standards without the certification and authorized marking on frame and lens is non-compliant
personal protective equipment (PPE) and subject to fines in facilities that require it, not to mention putting the workers who use it at incredible
risk.
The rules of the road are changing as well. Departments of Transportation (DOTs) in 36 states now require eye protection that must be manufactured
in conformity with the regulations established by ANSI – Z87.1, making the rules for protective eyewear commensurate with the stringent requirement
for helmets.
Wiley X is no stranger to the world’s toughest certifications and standards — having recently achieved ISO 9001:2008 certification and launching
lines like the new Wiley X Saber Advanced shooting system that meet ANSI Z87.1-2003 high velocity standards and MIL-PRF-31013 military ballistic
standards. The affordable line has a 3.0mm thick lens, making it the thickest, most durable lens in the tactical eyewear industry for the best
value ($38 MSRP for the single lens package). Like all Wiley X eyewear, the lenses are made of scratch-resistant and shatterproof Selenite™
polycarbonate, and are backed up with the company’s signature High Velocity Protection™ (HVP™) to present an unencumbered field of view.
Whether you’re playing hard or facing threats in the line of duty, experts say that some 90% of eye injuries could be avoided by wearing the proper
eyewear — so why take a chance on products that can’t stand up to the dangers in any environment? Look for the official mark of distinction that
proves that your eyewear has officially stood up to the toughest tests possible.
To learn more about Wiley X’s ANSI certification — or the company’s full line of high performance eyewear — visit Wiley X Eyewear at 7800 Patterson
Pass Road, Livermore, CA 94550 • Telephone: (800) 776-7842 • Or visit online at www.wileyx.com. For updates on
Wiley X pro athletes and events, find us on Facebook at www.facebook.com/wileyxeyewear.
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WILEY X® EYEWEAR GEARS UP FOR NATIONAL BREAST CANCER AWARENESS MONTH
Donating Part of Each Sale of Popular Pink Wiley X LACEY™ Sunglasses to Find a Cure
It’s October and the traditional fall colors are now pink rather than
orange, as National Breast Cancer Awareness Month (NBCAM) is
roaring into the country’s collective minds and hearts. Each
October for the last 25 years has heralded a comprehensive,
global health campaign created by a collaboration of major breast
cancer charities to increase awareness and support for survivors
and to raise funds for research, prevention and cure. Influential
companies like Wiley X® have been “thinking pink” and developing
creative, powerful methods with which to help share the message of hope.
Wiley X has been putting its best face forward by partnering with The Breast Cancer Research Foundation® (BCRF)
in the fight to find a cure since January of this year. Continuing the exciting program throughout October, and the rest
of 2010, Wiley X will donate $2.50 from the sale of each non-polarized pair of Cotton Candy colored frame LACEY™
glasses and $3.50 from each polarized pair of these top-selling women’s sunglasses. Each pair of the distinctive
Wiley X Lacey’s has a signature BCRF Pink Ribbon cling sticker on the lens, so the message is loud and clear.
“Our commitment to finding a cure doesn’t start and end in the month of October,” says Myles Freeman, Wiley X
President of Sales. “Our team believes that it is both our corporate responsibility and honor to put the power of our
company behind causes that we fervently believe in. To say that this is one of them is an understatement, and we’re
proud to lead by example along with so many other incredible organizations.”
Wiley X Lacey’s are a combination of ultra stylish design and hard-core eye protection. You wouldn’t realize it by just
looking at them, but each pair is certified as Occupational Eye Protection. In fact, Wiley X is the only premium
sunglass brand in which every SKU meets stringent ANSI Z87 safety specifications.
A key message in NBCAM is the importance of safety and early detection of this deadly disease, and Wiley X’s
Lacey’s are a perfect fit for those who prefer to look good and protect their eyes—while sharing the message of hope
and contributing to an important cause.
To learn more about the Wiley X Lacey sunglasses, the partnership with BCRF — or the company’s full line of
high performance eyewear — visit Wiley X Eyewear at 7800 Patterson Pass Road, Livermore, CA 94550 •
Telephone: (800) 776-7842 • Or visit online at www.wileyx.com. For updates on Wiley X pro athletes and events,
find us on Facebook at www.facebook.com/wileyxeyewear.
The Breast Cancer Research Foundation® was founded in 1993 by Evelyn H. Lauder as an independent, not-for-
profit organization dedicated to funding innovative clinical and translational research. In October 2010, BCRF will
award $33 million to over 170 scientists across the United States, Canada, Latin America, Europe, the Middle East,
and Australia. Currently, more than 88 cents of each dollar donated to the Foundation goes directly to breast cancer
research and awareness programs. And the American Institute of Philanthropy has awarded the Foundation its
highest possible rating of A+. BCRF is the only breast cancer organization to receive this accolade, and is the only
cancer organization to currently hold this ranking. For more information about BCRF, visit www.bcrfcure.org.
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WILEY X® SPONSORED ULTRAMARATHON RUNNER DEAN KARNAZES CONTINUES TO TAKE ON AND CONQUER ALL THAT IS EXTREME
The prefix “ultra” can be placed before virtually any word describing Dean Karnazes, member of the Wiley X® “Xtreme” Team of sponsored high-performance athletes. Ultramarathon runner, ultra-businessman, ultra-motivational speaker and ultra-writer are just a few possible ways to describe the unbelievably accomplished runner known for amazing feats such as running 50 marathons in all 50 U.S. states in 50 consecutive days.
“The man is incredible, period,” said Myles Freeman, Jr., president of Wiley X. “It’s a true mark of distinction for us at Wiley X that Dean depends on our company’s technologically-advanced High Velocity Protection™ (HVP™) glasses when the elements – sun, wind, rain – are beating down on him on a 100 plus mile run.”
Karnazes who GQ stated “Makes the extraordinary look easy” has graced the cover of more than 20 magazines and been featured by a variety of media outlets from late night talk shows, 20/20 and The Today Show to Time, Wired and The New York Times. At 48, he averages upwards of three races a month. In September he has already completed the Kauai Marathon and the Audi Best Buddies Challenge in Central California. He also plans to compete in the NorthFace Endurance Challenge where competitors run a 50-mile mostly single-track course through forested areas in Wisconsin. Karnazes’ October schedule doesn’t look any lighter with the NorthFace Endurance Challenge in the Pacific Northwest, the Chicago Marathon and DK Silicon Valley Marathon on his to-do list.
Clocking anywhere between 50 to 200 miles a week making it easy to understand why Karnazes has earned the Competitor magazine Endurance Athlete of the Year title three times. In recent years he claimed the title of overall winner at the 4 Deserts Race Series as well as winner of the Vermont Trail 100 Mile Endurance Run.
Having pushed his body to human limits, Karnazes has run through extreme heat finishing a 135-mile ultramarathon through a boiling 120-degree Death Valley. He has also conquered the cold completing a marathon to the South Pole where temperatures reached 40 degrees below zero. While training – both physical and mental – along with sheer will play the largest role in his success, Karnazes does rely on some select equipment including his Wiley X glasses.
“Along with everything else your eyes get fatigued when you’re running long distances and experiencing everything from various light changes to harsh weather conditions,” said Dean Karnazes. “Keeping glare, dust, debris and even rain out makes all the difference and that is why my Wiley X sunglasses do better than any other glasses I’ve worn. Simply put, I can’t worry about my eyes during a run and these glasses ensure that.”
Nearly indestructible, Wiley X glasses are designed to perform under extreme sporting conditions and are notably, the U.S. Military’s eyewear of choice. All Wiley X glasses feature durable frames and lenses made from some of the strongest materials on Earth. The company is the only premium sunglass manufacturer that meets official ANSI Z87.1-2003 high velocity and high mass impact standards certification. This means they are both laboratory and field-tested to be the toughest glasses around.
Karnazes was named one of the Top 100 Most Influential People in the World in a Time Magazine poll and took home the EPSN ESPY Award for Best Outdoor Athlete in 2006.
He has authored two books, his most recent 50/50: Secrets I Learned Running 50 Marathons in 50 Days – and How You Too Can Achieve Super Endurance! details his impressive completion of marathons in all 50 states. In addition, he writes regularly for Men’s Health.
Always looking to do more, Karnazes also takes on the role of motivational speaker to both young and old in between races and book signing appearances. He has raised more than $1.2 million to help children’s causes including the fight against childhood obesity and has his own charity, Kamo Kids.
Karnazes is part of Wiley X’s ever-expanding “Xtreme” Team of sponsored high-performance athletes. He is joined on the team by perennial NASCAR front-runners Denny Hamlin and Carl Edwards, 2009 Bassmaster Classic Champion Skeet Reese and sport shooting legend Patrick Flanigan.
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WILEY X® EYEWEAR LACEY™ SUNGLASS PROGRAM GENERATES INCREDIBLE NATIONWIDE SUPPORT FOR THE BREAST CANCER RESEARCH FOUNDATION®
Portion of Each Fashion-Forward Pink Pair Donated to the Cause for a Cure
Wiley X® has been honored to participate in the fight to find a cure
for breast cancer and since January, 2010 has been donating
$2.50 from the sale of each non-polarized pair and $3.50 from
each polarized pair of one of its top- selling women's sunglasses.
The company has committed to raising a minimum of $10,000 by
the year's end for The Breast Cancer Research Foundation
(BCRF) from its signature pink Cotton Candy colored frame
Lacey™ glasses, and the momentum of the program has been
spreading like wildfire. Every pair of Wiley X Lacey eyewear has a special BCRF Pink Ribbon cling sticker on the
lens, and the response of sales through Wiley X's dealer network has been overwhelming — bringing the heat to this
important cause, just in time for summer.
The Breast Cancer Research Foundation is committed to preventing breast cancer and finding a cure in our lifetime
by funding clinical and translational research worldwide. A minimum of 85 cents of every dollar raised through the
foundation's efforts goes directly to breast cancer research and awareness programs.
“When we started this program in partnership with BCRF, we were humbly grateful for the chance to play a role in the
critical battle against this deadly disease,” says Myles Freeman, Wiley X President of Sales. “The excitement
generated about the program thus far is so encouraging, and we look forward to sharing the message of hope and
support throughout the rest of the year.”
The Wiley X Lacey's connection to healthy living began before this year's program with BCRF. The boldly fashionable
line is actually certified as Occupational Eye Protection — in fact, Wiley X is the only premium sunglass brand in
which every SKU meets stringent ANSI Z87 safety specifications. Thanks to its powerful blend of good looks and
unbeatable performance and safety attributes, the Wiley X Lacey is currently one of the best selling of the company's
popular Street Series SKU at top national sporting goods chain stores, optical dealers, and NASCAR race events
throughout the country. And now with the partnership between Wiley X and BCRF raising record-breaking
awareness, even more women than ever before can support the cause for a cure with style and flair, while sporting
some of the most powerful eye protection on the market.
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INDUSTRY-LEADING EYEWEAR MANUFACTURER WILEY X® PRODUCTS A PERFECT FIT FOR OSHA EYE PROTECTION REQUIREMENTS IN THE GULF COAST
ANSI Z87-Certified Protective Eyewear Part of Outlined Equipment for Workers
Workers rushing to participate in oil spill response efforts are
currently undergoing OSHA-required training to prepare them to
safely contend with the disaster in the Gulf. OSHA has
determined that those working to clean up the spill must wear
OSHA-rated protective gear, including sunglasses, and has
outlined strict guidelines regarding the types of eyewear worn in
this dangerous work. Wiley X Eyewear has been providing high performance protective
eyewear for decades, and its polarized models, Climate Control and new Safety Series have been much in demand
for the toxic environment faced by these individuals — who now number more than 35,000.
Depending on the type of work and environment, OSHA cautions workers that they will be facing hazards like
potential eye injuries from dust, insects, flying debris, oil droplets and other airborne chemicals during the cleanup
efforts. OSHA also recommends precautions like safety glasses that must have an ANSI Z87 mark on the lenses or
frames in order to protect the eyes from chemical exposure. As a matter of fact, in all 16 oil spill response and
cleanup tasks that OSHA has identified, it is required that safety glasses or goggles be worn.
Wiley X's entire line of eyewear has ANSI-approved lenses and frames — in fact, all lenses are made from
shatterproof Selenite™ Polycarbonate — the most impact resistant material on the planet. Wiley X's polarized
models like the Xcess, Scissor and Hydro provide cutting-edge polarized lens technology, which ensure 100%
polarization to 100% UVA/UVB protection — to protect from eye strain and damage from the sun. Wiley X's Climate
Control™ series includes models such as the new Rout as well as the popular AirRage, Brick and Jake, and come
with the company's patented Facial Cavity™ Seal technology. The Wiley X Climate Control series has a patented,
removable, soft foam Facial Cavity Seal for both long-term comfort and unparalleled protection against flying debris,
wind and dust. The series' Top Down™ Ventilation System ensures comfort and prevents fogging, perfect for the hot,
humid weather and long hours in the sun that the cleanup efforts require.
The new Wiley X Safety Series includes several goggle-style eye protection systems, MIL-SPEC glasses that
combine all day wearing comfort with full facial coverage. Plus, most Wiley X's feature frames that are prescription ready, so wearers can incorporate their own prescriptions into the lens without needing additional eyewear to fall within the OSHA requirements.
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WILEY X® INC. SET TO MOVE INTO NEW CORPORATE
OFFICES/WAREHOUSE FACILITY IN LIVERMORE, CALIFORNIA
Wiley X Purchases and Remodels Building to Foster Healthy Working Conditions,
Achieve LEED Certification for Energy Efficiency and Environmental Responsibility
Wiley X® Inc., a family owned and operated company and
world leader in the research, development and marketing of
protective eyewear and gloves for military, law enforcement,
and civilian markets, has announced plans to move into new
corporate office/warehouse facilities in the company's
hometown of Livermore, California.
More than just a corporate expansion into a larger facility,
this move affirms Wiley X's commitment to environmental responsibility as well as the health and safety of Wiley X
employees. The company purchased the nearly 50,000-square-foot building and began a remodel project in the
summer of 2009 with the intent of achieving LEED (Leadership in Energy and Environmental Design) certification.
LEED is an internationally recognized green building certification system that provides third-party verification that a
building was designed and built using strategies aimed at increasing performance, reducing waste and improving
quality of life. The Wiley X remodel project team was asked to put particular focus on creating a high-quality work
environment with good indoor air quality and access to natural light.
When the company moves into the building on April 26, 2010, Wiley X will occupy 32,332 square feet of the
49,977-square-foot, one-story facility. Highlights of Wiley X's new headquarters include full-height exterior glazing
and “smart” skylights that provide all occupied spaces,
including the warehouse, with natural light. This reduces
energy consumption while providing a pleasant and
productive working atmosphere. Further energy savings are
realized through the use of efficient new HVAC and lighting
systems, as well as fixtures designed to reduce water
consumption. Low emitting building materials, many of which
were manufactured regionally and contain high recycled
content, contribute to improved indoor air quality.
The team responsible for this effort includes project management firm Terrasset Management Group, architects and
interior designers Reel Grobman and Associates, general contractor W.L. Butler Construction, audio/visual design
and installation by W. Bradley Electric, Inc. and design build subcontractors AMS Heating and T.S. Electric, Inc.
Commissioning was provided by Rick Unvarsky Consulting Services, Inc. and LEED consulting services by Mary
Davidge Associates. The entire project team worked together diligently in implementing the LEED intent and
providing the needed documentation during the process.
We caught up with Myles Freeman, President of Sales and Co-owner of Wiley X, Inc. “This is an exciting time for
Wiley X employees and distributors worldwide. Sales are up, we need more space to help meet our goals of
expansion, and we're going to be able to accomplish this in our new state-of-the-art (soon-to-be) LEED Certified
Facility. It gives us all a great sense of accomplishment to walk into a corporate environment that encourages the
conservation of energy and the overall health and well being of our employees,” said Freeman.
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LIGHT THE WAY TO HIGH PERFORMANCE AND
FASHION WITH THE NEW WILEY X LANTERN™
Latest Brilliant Addition to Renowned Wiley X Active Series™
The new Wiley X Lantern™ is the latest shining example of the industry
leader's hybrid of ingenuity and carefully crafted performance-enhancing
features — a favorite of top athletes, elite armed forces and active enthusiasts
across the globe. Part of the Wiley X Active Series™, it delivers a sleek
profile combined with an incredibly secure fit. With specially engineered
features like its snug, comfortable rubber nose pads and temple gloves, these
great looking shades keep right in place no matter how extreme your sport or activity.
The Wiley X Lantern has smoke grey lenses and gloss black frames that are so fashion-forward you'd hardly guess
that the lenses are also indestructible Selenite™ polycarbonate and the frames are practically unbreakable. In fact,
Wiley X is the only premium performance sunglass company whose full line meets the ANSI Z87.1-2003 certification
for safety — in other words, they provide the industry's most amazing looks with OSHA-grade occupational
eye protection.
The new Wiley X Lantern is perfect for high-speed fun in the sun, whether you're cruising on your motorcycle,
snowboarding, or just hitting the town with friends. There's a reason the company's famed High Velocity Protection™
(HVP™) has made an impact with racing superstars as well as those who protect our country — these glasses can
protect your eyes from debris with unparalleled impact resistance. And for those seeking the glare-blocking
advantages of advanced Filter 8 polarized lenses like fishing and boating enthusiasts, the new Lantern is available
with polarized bronze lenses and gloss tortoise frame.
The Wiley X Lantern has a low profile, so it will keep up with you wherever your adventure leads, but has a generous
temple design for cutting-edge great looks that also keeps peripheral glare from being an issue. Like most Wiley X
eyewear, it's Rx compatible, so you can transition seamlessly from one part of your exciting life to another — secure
that these amazing sunglasses will go the distance.
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WILEY X® INC. COLLABORATES WITH TACTICAL GEAR LEADER 5.11
TO OFFER EXCLUSIVE ANSI-APPROVED PROTECTIVE EYEWEAR
New 5.11 Tactical Climb and Shear First of New Eyewear Line Providing
Ultimate Vision Protection for Law Enforcement, Military and Other Tactical Users
Vision protection innovator Wiley X®, Inc. has announced an ongoing collaboration with Modesto, California-based tactical clothing leader 5.11 Tactical® to create a new line of cutting-edge protective eyewear systems for military, law enforcement,
fire/EMS professionals and others who serve or work in dangerous conditions.
This collaboration of visionary companies has resulted in the development of two initial new eyewear styles — the 5.11 Shear and the 5.11 Climb — designed and manufactured by Wiley X to meet 5.11’s stringent specifications for comfort, performance and high-velocity protection.
These glasses exceed ANSI Z87.1 safety and ANSI Z80.03 optical standards, delivering both the serious protection and the clear, comfortable vision required to perform duties under the world’s most challenging environments. Both the Shear and the Climb feature die-cut, low distortion Selenite® polycarbonate lenses that are 10 times more impact resistant than glass or resin. These lenses feature Wiley X’s battlefield-proven T-Shell™ coating for superior resistance to scratching, cracking or crazing. In the Wiley X tradition, these lenses also provide wearers with
100-percent UVA/UVB protection.
Frames are crafted from Rislan® G350 which is virtually indestructible and resistant to chemical or UV damage.
Oil- and sweat-resistant touch points at the nose and temples make these glasses comfortable for work, training and general wear. Both the new Climb and the Shear come with a molle-compatible 5.11 SlickStick™ protective carry case for ease of transport and ready access.
“We’re extremely proud of the fact that 5.11 selected Wiley X, a world leader in developing their new protective eyewear line,” said Wiley X President of Sales Myles Freeman, Jr. “They are also a global leader in functional, innovative tactical wear that protects users from head to toe. Our eyewear technology has been protecting law enforcement and armed forces personnel under some of the most extreme conditions in the world. This is a great alliance that will bring an even greater level of protection to those who put their safety and their lives on the line,” added Freeman.
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NEW WILEY X® EYEWEAR ROUT™ GOES THE DISTANCE
New Design a Perfect Blend of Great Looks and Serious Eye Protection
Wiley X® has been providing high performance solutions for a diverse set
of eyewear applications for more than 20 years. Stylish and sleek,
rugged and versatile, Wiley X has been delivering the goods with its High
Velocity Protection™ (HVP™) for enthusiasts worldwide. And the newest
addition to its popular Climate Control™ series, the Wiley X Rout™, is
charging onto the scene with the speed of one of the company's famous
sponsored drivers.
Like all of Wiley X's Climate Control eyewear, the new Rout boasts the company's Top Down™ ventilation and
patented removable foam Facial Cavity™ seal, to keep vision clear when the going gets hot, not to mention keeping
wind, dust, debris and peripheral light away from wearers' eyes. The design is tailor-made for any outdoor activity,
from motorcycling and biking to snow sports and boating — or just looking good while kicking around town. And like
all of Wiley X's renowned styles, they're made to withstand whatever hazards Mother Nature and the job site throw
at them.
Now you can bring good looks and incredible performance and reliability to the table with the edgy new design
featuring Wiley X's signature Smoke Grey lenses, to provide the ultimate in protection and flair. Like all Climate
Control styles, the Rout will also be available with polarized and LA™ Light Adjusting photochromic lenses. And best
of all, these lenses are even made of ANSI-certified shatterproof Selenite polycarbonate, so they protect as well as
they look.
The aggressive good looks and practically indestructible features don't start and end with the lenses — the
Wiley X Rout also has ultra-slick gloss black, prescription-ready frames that also meet ANSI Z87.1-2003 standards
for safety. Wiley X is trusted by pro anglers, members of law enforcement, motorsports superstars, safety directors
and outdoor fanatics of every stripe, and the new Rout brings the latest edition of cool and protection to the journey —
for professionals and laymen alike.
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WILEY X® EYEWEAR ADDS WORLD RENOWNED ULTRAMARATHON RUNNER DEAN KARNAZES TO ITS TEAM OF SPONSORED “XTREME” PERFORMANCE ATHLETES
Vision protection innovator Wiley X® Eyewear is proud to announce a new sponsorship agreement with world famous ultra marathon runner, motivation speaker and best-selling author Dean Karnazes. The latest addition to Wiley X’s expanding “Xtreme” Team of sponsored high-performance athletes, Karnazes joins the likes of perennial NASCAR front-runners Denny Hamlin and Carl Edwards, 2009 Bassmaster Classic Champion Skeet Reese and sport shooting legend Patrick Flanigan.
“The individual high-performance athletes with whom we work are a diverse group. They succeed because they demand the most from themselves and their equipment,” said Wiley X President Myles Freeman, Jr. “Each man and woman on our team is different, but they have two things in common: winning and Wiley X. We’re proud to be associated with Dean and honored that he depends on our technology to protect his vision under some of the most extreme conditions on Earth,” Freeman added.
To call Karnazes simply a runner is like calling Wiley X Eyewear just another pair of sunglasses. Many of Karnazes’ running accomplishments defy logic, as well as our normal understanding of human endurance. He recently ran an astonishing 50 marathons (26.2 miles) on 50 consecutive days in all 50 states, ending with the famous New York City Marathon (which he completed in a very competitive three hours and 30 seconds). Then — as if that wasn’t impressive enough — Karnazes ran from New York back to St. Louis (the site of the first marathon in the series), a 1300-mile jaunt. Karnazes thrives on pushing his body, his mind and his gear to the limits, from running a 135-mile ultramarathon across Death Valley, California in 120-degree heat to finishing a marathon race to the South Pole in
40-below-zero temperatures.
When he’s battling the elements “on the run,” Karnazes relies on Wiley X’s High Velocity Protection™ (HVP™) technology, trusted by US Armed Forces and law enforcement around the world. “I’m confident that my Wiley X sunglasses will protect my eyes through whatever Mother Nature throws at me — blowing dust, flying debris, driving rain and harsh glare. The superior quality of these frames and lenses help keep my eyes comfortable and provide the sharp vision I need to handle challenging terrain and constantly changing light conditions,” Karnazes said.
Karnazes was named one of the Top 100 Most Influential People in the World in a Time Magazine poll and was recognized with an ESPN ESPY Award as Best Outdoor Athlete for 2006. His book, Ultramarathon Man: Confessions of an All Night Runner, was a national bestseller. He recently authored another popular book, 50/50: How to Achieve Super Endurance.
When he’s not running or writing, Karnazes stays busy speaking at schools, youth groups and Fortune 500 corporate events, relaying the importance of health, exercise and proper diet while encouraging people of all ages to strive for their goals.
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WILEY X® EYEWEAR TO MAKE A DONATION FROM EACH PAIR OF LACEY™ SUNGLASSES SOLD
TO THE BREAST CANCER RESEARCH FOUNDATION®
Industry Leader Joins the Fight to Share Vision of a Cure
Wiley X® is proud to announce that for the entire year of 2010, it will
donate $2.50 from the sale of each non-polarized pair of its popular
Lacey™ sunglasses and $3.50 from each polarized pair of the line to
The Breast Cancer Research Foundation (BCRF).
This official partnership will start January 1, 2010, and will be supported
through Wiley X's extensive US dealer network. Each pair of Wiley X Lacey sunglasses will sport a signature BCRF
Pink Ribbon cling sticker on the lens, to raise awareness of the organization's efforts to find a cure.
The Wiley X Lacey sunglasses are a perfect vehicle for this important message, as the sunglasses sport Coral
Pink lenses and a distinct, pink Cotton Candy colored frame to meld seamlessly with the recognized hue affiliated
with breast cancer awareness.
The Breast Cancer Research Foundation is dedicated to preventing breast cancer and finding a cure in our lifetime
by funding clinical and translational research worldwide. A minimum of 85 cents of each dollar donated to the
Foundation goes directly to breast cancer research and awareness programs.
“We're fortunate that our Laceys have gained such widespread popularity, and we are honored to have the chance
to partner with such a successful, well respected organization like BCRF in this fight for a cure,” says Myles Freeman,
President of Sales for Wiley X. “This is a chance for us to do our part in raising money and awareness,
and this worthy cause deserves our attention and our efforts to make a difference.”
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Wiley X, Inc. Brings Christmas Early for Winner of High Velocity Protection™ Sweepstakes
Livermore, Calif. – East Bay’s Wiley X, Inc. gave an early Christmas gift to Wisconsin college student, Kiley Djupstrom, today. The Middleton resident won a custom 2008 Arlen Ness “Highliner” motorcycle, courtesy of Wiley X, drawn from more than 33,000 sweepstakes entries.
“This all feels like a dream!” says Djupstrom. “I can’t believe that I won a motorcycle, and right after I just hit a deer over Thanksgiving. I want to put it under my Christmas tree. Thank you so much Wiley X!”
This year, Wilex X launched its first nationwide sweepstakes to show appreciation for its fans. Not only did Djupstrom win a motorcycle, but first prize honors were awarded to John Boling, Jr. of Charlotte, N.C., who nabbed a one-of-a-kind autographed Impact Z Racing helmet, signed by racing legends Carl Edwards, Matt Kenseth, Greg Biffle, Kevin Harvick and Denny Hamlin.
Entries for the sweepstakes were submitted through Wiley X automated kiosks featured at NASCAR events nationwide, registration on the Wiley X website, or at any participating dealers.
“With more than 33,000 participants all over the U.S., we are thrilled with the incredible response the HVP sweepstakes generated,” says Myles Freeman, Jr., president of sales for Wiley X. “We know our fans are diehards and demand the best, so it’s an honor to successfully connect with them both as an eyewear supplier and a member of the same demographic — whether it’s racing, cycling, fishing, or climbing and everything in-between. We know how our fans work, live and play hard, and we felt that partnering with legends like Arlen Ness and the racing greats was the perfect fit to say ‘thank-you’ to the industry and our customers.”
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WILEY X® EYEWEAR RECEIVES GLOBALLY RECOGNIZED ISO 9001:2008 CERTIFICATION
Year-Long Effort Results in Company-Wide Quality Management System, Will Keep Wiley X on the Cutting Edge as Organization Grows Around The World
Wiley X® Eyewear, a leading provider of protective eyewear products for the U.S. military, outdoor sports enthusiasts and the safety industry in general, announced today it has received ISO 9001:2008 Certification from National Quality Assurance (NQA), USA.
This certification came as a result of an intensive, yearlong effort to improve every aspect of the company’s operations. “We’re very proud of this certification and the positive light it shines on every person within our organization,” said Wiley X Eyewear President of Sales Myles Freeman, Jr. “This certification ensures the industry that the quality of our products and our business practices will remain at a consistently high level. Most importantly, it demonstrates a new corporate culture of excellence that positions Wiley X Eyewear for future growth and success in the U.S. and around the world,” Freeman added.
ISO 9001 is an International Quality Management System Standard that specifies requirements within which an organization demonstrates its ability to consistently provide product or service to meet customer and legal requirements, enhancing customer satisfaction and opening the way to continual improvement. It is recognized around the world as a standard of excellence, with more than 1,000,000 global organizations and 50,000 U.S. organizations certified. ISO 9001:2008 is the most current version of this standard.
“The implementation of our new Quality Management System was essential to meet the demands of our rapidly growing organization and brand,” said Bret Bradford,
Wiley X Eyewear’s Quality Assurance Manager. “We established a comprehensive, yet easy to follow system that will keep us on the cutting edge of the vision protection industry. These ISO 9001:2008 compliant policies and procedures ensure that the quality of our products five years down the road will be as good — or better — than it is today. You might say that attaining certification was an important part of our vision for the future,” added Bradford.
Wiley X is accustomed to meeting exacting standards. The company is a leading provider of protective eyewear products for U.S. Army Rangers, Navy SEALs and other elite Special Forces Units in action around the world.
Wiley X’s High Velocity Protection (HVP™) frames and lenses exceed stringent ANSI Z87.1 safety and ANSI Z80.3 optical standards for superior impact resistance and distortion free vision.
Wiley X also offers a full range of high-performance protective eyewear products that provide this same advanced level of protection for enthusiasts of every outdoor activity. This has lead to increased brand recognition and growing use among enthusiasts of a wide variety of demanding outdoor sports and activities, including boating, fishing, motorcycle riding, mountain biking, rock climbing and more.
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WILEY X EYEWEAR® ANNOUNCES LICENSING AGREEMENT WITH BUSHNELL OUTDOOR PRODUCTS
Agreement Allows Bushnell to Use Wiley X’s Patented Climate Control Technology With
Facial Cavity Seal™ for Bolle Traverse, Other Future Models
Livermore, Calif. (October 3, 2007) – Wiley X Eyewear®, a leading provider of protective eyewear systems for military and outdoor enthusiasts, today announced an important licensing agreement with Bushnell Outdoor Products. This new, royalty-based agreement permits Bushnell, a leading sports optics company that owns and distributes major eyewear brands Bolle and Serengetti, to utilize Wiley X Eyewear’s patented Climate Control Technology with Facial Cavity Seals™ in specific sunglass models. This innovative technology uses removable, durable, symmetrically vented foam gaskets that lock securely into lightweight ANSI certified frames. By creating a Facial Cavity Seal, these glasses protect eyes from glare and irritation in the most challenging environments — making Wiley X Eyewear a leading choice for use by military, law enforcement and serious outdoor enthusiasts from motorcycle and bike riders to runners, skiers and snow boarders.
The first Bushnell model to be offered with this patented technology will be the new Bolle Traverse
sunglass/goggle system. The agreement also opens the door for Wiley X Eyewear technology to be
featured on new Bushnell sunglass brands/models to be launched later this fall.
“Our exclusive Facial Cavity Seal has been often imitated, but yet never duplicated,” said Wiley X Eyewear
Vice President of Sales, Myles Freeman, Jr. “ Recently, PanOptx admitted to infringing our patent and agreed to
stop selling the accused products. We’re very excited to see an important industry force such as Bushnell
recognize the benefits and advantages of our patented technology and work with us in this way. We are proud
to be associated with such a fine organization and are excited about future opportunities under this agreement.”
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WILEY X EYEWEAR® ANNOUNCES SUCCESSFUL RESOLUTION OF PATENT INFRINGEMENT LITIGATION AGAINST PANOPTX®, INC.
Panoptx Admits Infringement and Agrees to Stop Selling Accused Products
Livermore, Calif. (August 14, 2007) – Wiley X Eyewear®, the industry leader in the research and development of protective
eyewear, won a major court battle against Panoptx®, Inc. for infringing upon Wiley X’s U.S. Patent No. 6,062,688
(the “'688 Patent”). Under the settlement, Panoptx will have to stop selling its Velocity CV and Warrior products to
the military by the end of the year, and to all other market segments by the end of 2008. Panoptx will also be
required to pay Wiley X royalties on all 2008 sales of these products.
This is a major settlement for Wiley X, whose cutting-edge technology provides critical eye protection for the FBI,
DEA, Army Rangers, Navy SEALs and other elite Special Forces Units. “While we would have preferred not to
have to litigate, we are very pleased that our patent rights have been vindicated, and that infringing products will
be off the market as a result of this settlement,” said Dan Freeman, Vice-President of Wiley X Eyewear. “We
upheld a principle, and will not hesitate to do so again if our patent rights are not respected in the future.”
Wiley X Eyewear began litigation in 2005 to enforce its rights under the '688 Patent, which covers unique aspects
of Wiley X’s Climate Control Series. The '688 Patent's technology allows the wearer the benefits of having a
removable, air permeable shield, which provides eye protection while preventing fogging.
With 20 years of innovation in providing advanced eyewear solutions to the military and commercial markets,
Wiley X is looking forward to continue its tradition of providing customers with top quality eyewear. The
company’s High Velocity Protection (HVP™) eyewear is manufactured with shatterproof, distortion-free Selenite™
polycarbonate lenses, meeting ANSIZ87.1-2003 high-velocity impact standards, in 14 lens tints to provide eye
comfort and protection in any environment. These lenses are matched with a variety of high-performance, virtually
unbreakable TR90 frames, available in a wide range of styles and attractive colors.
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WILEY X EYEWEAR® OPENS NEW FULL SERVICE FACILITY IN DENMARK
New Office Will Serve as Company’s European Headquarters, Provide Stronghold for Future Sales Growth
Livermore, Calif. (May 2, 2007) – Innovative American sunglass manufacturer Wiley X Eyewear® has announced the establishment of Wiley X Europe, LLC and the opening of a new, full service European facility located in Vemb, Denmark. This facility will service and maintain the business of existing and future European customers with a fully stocked inventory and highly trained staff.
The company’s new European headquarters, headed by Wiley X Europe President Mr. Jan Mikkelsen, was opened to meet growing demand for Wiley X’s high-performance protective eyewear. This international expansion will also prepare Wiley X Eyewear for strong sales growth throughout Europe in both civilian and military markets. “Our vision is to provide a more efficient and cost effective way to do business with our friends in the European Union,” says Myles J. Freeman, Vice President of Sales for Wiley X Eyewear. “As business continues to grow steadily in Europe, customers will be able to enjoy the Wiley X experience through full service dealers and distributors we’ve set up in Italy, Germany, France, the United Kingdom, Denmark, Greece, Cyprus and the Netherlands, just to name a few.”
“Our products have experienced an extremely good reception across Europe,” says Mikkelsen. “There has been tremendous interest, not only from law enforcement and military personnel, but from anyone who desires the best in eye protection and style.” As a company founded on credibility and protecting the precious gift of human sight, Mikkelsen believes the future for Wiley X in Europe is a bright one. “I can’t wait to see where we are only five years from now,” he remarks.
Wiley X Eyewear is a leading provider of protective eyewear for Army Rangers, Navy SEALs and other U.S. Special Forces Units in action around the globe. The company’s High Velocity Protection (HVP™) eyewear is manufactured with shatterproof, distortion-free Selenite™ polycarbonate lenses in 14 lens tints to provide eye comfort and protection in any environment. These lenses are matched with a variety of high-performance, unbreakable TR90 frames, available in a wide range of styles and attractive colors.
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Wiley X Eyewear to Appear on Alexander Haig's Health Journal Television
May 9, 2006 (Boca Raton, FL) --- Multi-Media Productions (USA), Inc. announces the appearance of Wiley X Eyewear on Health Journal Television, hosted by General Alexander Haig.
During wartime, it is vital that our soldiers be armed not only with weaponry, but also with protective gear. Careful thought is given to a soldier's vision and the necessary eye protection. Newer technology, that addresses the specific needs of our soldiers, is paving the way for advancements in battlefield eyewear.
With Wiley X Eyewear, our armed forces are able to don 'battle- ready' eyewear that may lead to reduced wartime eye injuries.
Myles Freeman, Vice President of Sales and Co-Owner of Wiley X Eyewear states, "It's true that Wiley X designs and creates some of the most functional eyewear for various commercial markets. And, it's no secret that our name and legacy will always be synonymous with the fine men and women of our U.S. Armed Forces. Not a day goes by where our R and D team is not working to improve or design something better for them. If a new item we've introduced to the military happens to cross over into another market we sell (which is often the case)...all the better! Either way, the bottom line is we take great pride in producing high velocity protection that works."
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