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WILEY X® INTRODUCES DIGIFORCE™ DIGITAL RX LENS TECHNOLOGY

Precision Measurements Optimize Prescription Lenses for Individual Wiley X


As a leading innovator of premium protective eyewear for military, occupational and recreational use, Wiley X has now moved far beyond simply offering Rxable eyewear. A precision prescription digital lens technology developed by Wiley X —DIGIFORCE™ — is now being offered to provide superior vision to a wide variety of wearers in various wearing conditions.

New DIGIFORCE™ digital Rx lenses have been designed specifically for Wiley X’s 8-base wrap frames. These lenses increase and optimize the field of vision in all directions. DIGIFORCE™ lenses also provide a more significant reading zone and crisper, clearer optics. They enhance visual clarity, color contrast and depth perception and are perfect for any activity including motorcycle riding, hiking, hunting and while on the job. This is in keeping with the active, outdoor lifestyles enjoyed by those who wear Wiley X sunglasses.

DIGIFORCE™ digital lens technology allows Wiley X to completely customize each prescription to the wearer’s lifestyle and frame fit resulting in amazing prescription accuracy and clarity. Standard Rx lens designs in Wiley X 8-base wrap frames can cause peripheral distortion, commonly referred to as the “fishbowl effect.” DIGIFORCE™ point by point digital lens mapping delivers enhanced visual clarity and color contrast while minimizing distortion.

DIGIFORCE™ lenses matched with Wiley X frames allow the wearer’s personalized vision needs to be met. By accounting for various measurements including pantoscopic tilt, wrap angle, vertex distance and more, DIGIFORCE™ delivers truly personalized free form lenses. These intricate measurements are even more important to wrap style frames and higher prescription ranges.

DIGIFORCE™ gives Wiley X prescription wearers personalized eyewear for their unique viewing angles and frame measurements, improving the perceived prescription results as the wearer moves their eyes around the lens. As a result, wearers will enjoy the widest possible vision zones, smoother transition through the corridor, and minimized oblique astigmatism.

When combining this new level of prescription lens performance with the advanced vision protection Wiley X is known for, absolute premium protection is achieved for the way people work, play and live. Every pair of Wiley X frames meets stringent ANSI Z87.1 High Velocity and High Mass Impact Safety standards, providing occupational grade protection for all wearers and a wide range of activities. Wiley X is the only premium performance sunglass brand with this level of vision protection in every pair of eyewear it makes. This is a major reason why Wiley X is a leading provider of protective eyewear systems to U.S. military, law enforcement and other tactical wearers around the world.

For more information on DIGIFORCE™ personalized prescription lenses — or Wiley X’s full line of performance protective eyewear models for work and play — visit Wiley X, Inc. at 7800 Patterson Pass Road, Livermore, CA 94550 • Telephone: (800) 776-7842 • Or visit us online at www.wileyx.com..

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WILEY X, INC. UNVEILS NEW MARKETING MESSAGE FOCUSING ON COMPANY’S CORE STRENGTHS AND VALUES
Absolute. Premium. Protection. Three Words That Sum Up What Wiley X is All About


Leading eyewear innovator Wiley X, Inc. has developed a new marketing tagline that will be
used in a variety of ways to get a clear message across about the company and its products. This new tagline — Absolute. Premium. Protection. —will begin appearing in advertisements, POS artwork, collateral materials and other marketing/
promotional pieces.

“It’s rare that you’re able to capture the essence of a company and its products in three words, but we’ve achieved this with our new tagline,” said Wiley X Co-Owner Myles Freeman, Jr. “When you say these three words — individually and collectively — you state the true definition of Wiley X. As an additional benefit, it applies equally well across the diverse protective eyewear markets we serve, whether it’s in the workplace, military/tactical, or outdoor recreation markets,” added Freeman.

This message will be used to drive home the point that Wiley X is the only premium sunglass brand able to claim that every pair of glasses it makes exceeds stringent ANSI Z87.1 High Velocity and High Mass Impact Safety standards, for OSHA Occupational Eye Protection. This tough workplace standard requires all Wiley X glasses to withstand 20 .25 caliber pellets fired at 150fps, as well as a 1.1 pound. pointed projectile dropped from a height of 50 inches. This not only protects workers against a range of occupational hazards found in factories, oil fields, mills and construction sites, it offers this same advanced eye protection to people passionate about fishing, hunting, motorcycle riding, mountain biking, or just driving with the top down.

“This advanced protection across our entire line is truly what distinguishes Wiley X from all other premium sunglass manufacturers,” said Freeman. “The fact that we have long been a leading provider of protective eyewear products to U.S. armed forces, law enforcement agencies and other tactical users around the world is also an important part of our heritage and our message.” Many available Wiley X styles also meet the updated MIL-PRF-32432 (GL) as well as EN-166 for combat protective eyewear, providing a wide range of wearers with an even higher level of eye protection.

While superior protection is an important part of Wiley X’s success, its glasses are also designed with style, comfort and performance in mind. Wiley X sunglass styles provide all wearers with innovative features and unique frame/lens combinations that deliver superior vision in real-world conditions. In addition, almost all of Wiley X premium eyewear styles are RX-ready, providing an advanced, no-compromise protective eyewear solution for those who need corrective lenses. The tagline Absolute. Premium. Protection. applies equally well to another important product category for Wiley X — state-of-the-art gloves designed to protect the hands of soldiers, law enforcement and other tactical users. Wiley X gloves meet flame resistance standards while providing the protection and manual dexterity wearers need to perform in challenging conditions.

This messaging will be used to reach a broad spectrum of consumer and industry audiences, to drive home the point that Wiley X is there to provide the highest level of protection — For Work, For Play, For Life.

To learn more about Wiley X’s new marketing message — or the extensive eyewear line that delivers Absolute Premium Protection both on the job and off — visit Wiley X, Inc. at 7800 Patterson Pass Road, Livermore, CA 94550 • Telephone: (800) 776-7842 • Or visit us online at www.wileyx.com..

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WILEY X® ADDS NEW STYLES TO ITS VERSATILE CHANGEABLE SERIES

New WX Vapor and Romer 3 Join Wiley X Eyewear Line for 2014, Providing Advanced Protection, Clear Vision and the Ability to Change Lenses


Wiley X, Inc.’s Changeable Series eyewear family has two new models for 2014, offering even more options for tactical wearers, shooting sport enthusiasts and others who want advanced eye protection, superior visual acuity and the ability to switch lenses to best suit the environment, light conditions and situations.

Wiley X’s new WX Vapor is an extremely lightweight, shield-style sunglass that is comfortable, rugged and provides excellent field of vision. Its double-injected frame design increases wearing comfort by reducing combat load and relieving pressure on the nose bridge and ears. This design keeps the WX Vapor securely and comfortably in place, through any kind of activity and hot, sweaty conditions. Like all Changeable Series models, the WX Vapor is designed so wearers can easily switch lenses in the field. This ensures optimum vision and performance over a wide range of conditions.

Wiley X offers the new WX Vapor in four configurations, including a Matte Black frame paired with either Smoke Grey and Clear lenses, or Smoke Grey, Clear and Light Rust lenses. A Tan frame is also offered paired with changeable Smoke Grey and Clear lenses or Smoke Grey, Clear and Light Rust lenses. These lenses offer 100% UVA/UVB protection and distortion-free vision. Wiley X’s T-Shell™ lens coating resists scratching in rugged conditions. Wiley X also treats these lenses with its advanced Foil™ coating, providing superior protection against fogging.

The new Changeable Series Romer 3 is a full-frame, wraparound style design with Wiley X’s unique Slot™ technology to allow for easy lens removal and replacement while maintaining the highest level of structural integrity and protection. The Romer 3’s ultra light, ergonomic design provides comfortable all-day wear — even in harsh conditions and during strenuous activity. Anti-fog lenses maintain clear vision in environmental extremes, while a non-slip nose pad ensures a secure, yet comfortable fit. Wiley X offers the new Romer 3 in two configurations — Matte Black frames paired with a choice of Smoke Grey and Clear lenses or Smoke Grey, Clear and Light Rust lenses.

Both of these new-for-2014 Changeable Series models provide the advanced, battle-tested vision protection Wiley X is known for. Like all Wiley X eyewear models, the new WX Vapor and Romer 3 meet stringent ANSI-Z87.1 High Velocity and High Mass Impact Safety standards, delivering OSHA-grade eye protection on the job or in the field. These models also meet the updated MIL-PRF-32432 (GL) for ballistic eye protection, as well as EN-166. This state-of-the-art vision protection is a key reason why Wiley X is a leading provider of protective eyewear systems to U.S. military, law enforcement and tactical users worldwide.

The majority of Wiley X eyewear styles are Rx-ready, and these new Changeable Series models are no exception. Combining Wiley X’s proven performance and protection with prescription lenses delivers a no-compromise solution for those who need corrective lenses.

For more information on the new Changeable Series WX Vapor and Romer 3 — or Wiley X’s full line of performance protective eyewear for work and play — visit Wiley X, Inc. at 7800 Patterson Pass Road, Livermore, CA 94550 • Telephone: (800) 776-7842 • Or visit us online at www.wileyx.com..

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NEW WILEY X® STYLES JOIN POPULAR STREET SERIES AND ACTIVE SERIES

New-for-2014 WX Moxy, WX Tobi and WX Rebel Combine Stylish Good Looks, Superior Vision And Advanced Eye Protection


The popular Street Series and Active Series sunglasses from eyewear innovator Wiley X® are known for their go-anywhere, do-anything performance and style. Three new-for-2014 additions to these families fit the mold perfectly, providing wearers with stylish good looks, superior vision, and state-of-the-art vision protection — whether at work, at play or pursuing adventure in the great outdoors.

Joining Wiley X’s popular Street Series is the new WX Moxy, a style that, true to its name, is ready for any kind of action. The WX Moxy is Rx-ready and available in a unique Olive Stripe frame paired with Polarized Green Platinum Flash lenses (Model #SSMOX04). Featuring Wiley X’s advanced Filter 8™ polarizing technology, these lenses virtually eliminate glare, making them an ideal choice for boating, fishing, driving or any highly reflective environment. The new WX Moxy is also offered in a Black Ops Edition (Model #SSMOX01), combining a Matte Black frame with versatile Smoke Grey lenses. With their understated, rugged looks and no-nonsense performance, Willey X Black Ops Edition glasses are a favorite choice of law enforcement and other tactical wearers.

Two new models have also joined Wiley X’s popular Active Series for 2014. The new WX Tobi features a stylish semi-rimless frame that is both lightweight and comfortable. It is offered with a distinctive Brown Crystal frame with Bronze lenses (Model #ACTOB02), or a Gloss Black frame paired with Wiley X’s Polarized Silver Flash lenses (Model #ACTOB04).

The new Active Series WX Rebel is Rx-Ready and comes in two stylish versions. Model #ACREB04 matches a unique Matte Layered Tortoise frame with Polarized Bronze lenses offering Wiley X’s proven glare-cutting performance. A Black Ops Edition of the new WX Rebel (Model #ACREB01) pairs a Matte Black frame with Smoke Grey lenses, for stealthy good looks and the ultimate in high performance protection.

As part of Wiley X’s Active Series, these new models boast soft rubber nose pads, for a comfortable, secure fit — even when engaged in hot, strenuous activities.

Whichever new Wiley X model they choose, wearers can be confident in the highest level of vision protection. Every pair of Wiley X sunglasses meets stringent ANSI Z87.1 High Velocity and High Mass Impact Safety standards, providing occupational grade protection for all wearers and a wide range of activities. Wiley X is the only premium sunglass brand with this level of eye protection in every pair of glasses it makes.

For more information on the new Street Series WX Moxy, Active Series WX Tobi or Active Series WX Rebel — or Wiley X’s full line of performance protective eyewear for work and play — visit Wiley X, Inc. at 7800 Patterson Pass Road, Livermore, CA 94550 • Telephone: (800) 776-7842 • Or visit us online at www.wileyx.com..

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WILEY X® ADDS TWO NEW MODELS AND EXPANDED FRAME COLORS TO ITS INNOVATIVE CLIMATE CONTROL™ FAMILY

New-for-2014 WX Arrow and WX Knife Deliver Superior Comfort, Crystal Clear Vision and State-of-the-Art Protection for Work, Play and Outdoor Adventure


Wiley X®, Inc. has expanded its popular Climate Control™ sunglass family with the addition of two bold new models for 2014 as well as two new frame colors in popular existing styles. The new models — the WX Arrow and the WX Knife — provide a combination of clear vision, comfort and vision protection that make them ideal for a wide range of applications. With their occupational-grade vision protection and wide choice of lens options, these glasses are right at home in the most challenging workplace. At the same time, their stylish looks and versatility make these new shades perfect companions for fishing, boating, motorcycle riding or just relaxing around town. The new WX Arrow and WX Knife are also the latest Wiley X styles designed to hold the innovative RX Rim System. The Rx Rim System provides these already Rx-ready frames with expanded Rx capabilities up to +5.00 and -7.00, making these models an ideal, no-compromise solution for workers and outdoor enthusiasts who require prescription lenses.

Both these new additions feature Wiley X’s patented, removable, soft-foam Facial Cavity™ Seal that blocks out wind, dust and peripheral light. This design enhances the wearer’s vision over a wide range of conditions and provides a comfortable, climate-controlled environment for the eyes. The WX Arrow is offered in a wide range of configurations, including #CCARR06, featuring a bold Liquid Grey Frame paired with Silver Flash lenses with Smoke Grey Tint. Model #CCARR04 matches a distinctive Matte White frame with Smoke Grey tinted Polarized Silver Flash lenses, for sharp looking shades that provide the glare cutting performance for fishing, boating and other high-glare environments. Another model, #CCARR03, features Wiley X’s Clear lenses matched with a Matte Black frame. Model #CCARR01 is a special Black Ops Edition of the new WX Arrow, matching a Matte Black frame with Smoke Grey lenses for a stealthy look favored by law enforcement and tactical wearers. WX Arrow Model #CCARR01D pairs a Matte Black frame with Wiley X’s Rx Rim and demo lens for high Rx wearers.

The new WX Knife is offered in a range of configurations as well, including Model #CCKNI04, combining a Brown Crystal frame with versatile Polarized Bronze lenses. Model #CCKNI03 pairs a Matte Black frame with Clear lenses for workplace applications. A special Black Ops Edition of the WX Knife (Model #CCKNI01) matches an understated Matte Black frame with Smoke Grey lenses. Model #CCKNI01D, pairs a Matte Black frame with Wiley X’s RX Rim and demo lens for high Rx wearers.

In addition to these new-for-2014 models, Wiley X has added an exciting new version of its WX Gravity — for wearers who like their vision protection combined with a bold fashion statement. The new WX Gravity Model #CCGRA02 matches a stylish Matte White frame with Smoke Grey tinted Silver Flash lenses. The ultra-popular AirRage also has a new dynamic frame color. The AirRage model 691 is now available in an eye-catching Liquid Plum frame with Smoke Grey lenses.

Whichever new Climate Control they choose, wearers can work and play knowing their eyes have the highest level of vision protection. Every pair of Wiley X sunglasses meets stringent ANSI Z87.1 High Velocity and High Mass Impact Safety standards, providing occupational grade protection for all wearers and a wide range of activities. Wiley X is the only premium sunglass brand with this level of vision protection in every pair of glasses it makes.

For more information on the many new models for 2014 — or Wiley X’s full line of performance protective eyewear for work and play — visit Wiley X, Inc. at 7800 Patterson Pass Road, Livermore, CA 94550 • Telephone: (800) 776-7842 • Or visit us online at www.wileyx.com..

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WILEY X® UNVEILS HOST OF NEW SUNGLASS MODELS FOR 2014

Company’s “Absolute. Premium. Protection.” Expands With New Additions to Climate Control™ Series, Street Series, Active Series and Changeable Series


Eyewear innovator Wiley X®, Inc. has a well-earned reputation for providing wearers with Absolute. Premium. Protection. — and with a host of new models joining its already extensive product line of vision protection systems for work and play, that reputation is sure to grow in 2014. Excitement about these new models will be even greater because almost all Wiley X eyewear styles are Rx-ready, making these glasses an ideal, no-compromise solution for people who require prescription lenses.

Wiley X has added bold new styles across its product line, starting with two new members of its innovative Climate Control™ Series. The new WX Arrow and WX Knife combine “sharp” styling with the visual acuity and protection for which Climate Control models are known. Like all Climate Control glasses, these two new additions feature Wiley X’s patented removable, soft-foam Facial Cavity™ Seal that blocks out wind, dust and unwanted light. This design enhances the wearer’s vision over a wide range of conditions and provides a comfortable, climate-controlled environment for the eyes. Both the WX Arrow and the WX Knife are offered in a range of stylish and functional frame/lens combinations, including special Black Ops™ editions and versions with Wiley X’s advanced Filter 8™ polarized lens technology for driving, boating and other high-glare environments. The WX Arrow and WX Knife are also available with Wiley X’s innovative Rx Rim System expanding the Rx range of these frames to +5.00 and -7.00.

Wiley X’s popular Street Series sunglass family will grow with the addition of the new-for-2014 WX Moxy, combining daring styling with Wiley X’s proven protection. This new model is available in either a stealthy Black Ops edition or an eye-catching version combing an Olive Stripe Frame with Polarized Green Platinum Flash lenses.

Two new models — the WX Tobi and WX Rebel — have been added to Wiley X’s Active Series family. Like other Active Series models, these new additions feature wraparound-style frames with soft rubber nose pads and temple grips. The superior protection, excellent field of view and comfortable, secure fit provided by this design are ideal for active users who work or play hard. The WX Tobi is offered with a choice of Brown Crystal frame and Bronze lenses, or a Gloss Black frame paired with polarized Silver Flash lenses, and the new WX Rebel is offered with a choice of Matte Black Frame matched with Grey lenses or a Matte Layered Tortoise Frame with Polarized Bronze lenses.

Wiley X’s innovative Changeable Series — a family of glasses designed for easy switching of lenses to match changing light conditions and situations — also has two new members. The new WX Vapor and Romer 3 provide wearers with Wiley X’s state-of-the-art vision protection together with the ability to adapt to every environment and situation. Both new models are available in a variety of two- and three-lens combinations.

In addition to these new models for 2014, Wiley X has also added new frame color/lens combinations for some of its most popular models. The WX Gravity is now available in a matte white frame, the AirRage in a liquid plum frame and the P-17 in a gunmetal grey frame. In addition, both the Saber Advanced and WX Saint are now available with three lens packages that include smoke, clear and light rust lenses. Whichever style of Wiley X they choose, wearers are ensured the highest level of vision protection. Every pair of Wiley X sunglasses meets stringent ANSI Z87.1 High Velocity and High Mass Impact Safety standards, providing occupational grade protection for all wearers and a wide range of activities. Wiley X is the only premium sunglass brand with this level of vision protection in every pair of glasses it makes. Wiley X’s Changeable Series models meet even more stringent MCEPS impact testing, including the MIL-PRF-32432 (GL), GL-PD-10-12 MCEP Standard and the EN-166F for high velocity impact standards.

For more information on the many new models for 2014 — or Wiley X’s full line of performance protective eyewear for work and play — visit Wiley X, Inc. at 7800 Patterson Pass Road, Livermore, CA 94550 • Telephone: (800) 776-7842 • Or visit us online at www.wileyx.com..

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WILEY X® ENCOURAGES AMERICANS TO REVEL IN OUR
FREEDOM AND INDEPENDENCE THIS JULY 4th


The 4th of July means many things to many Americans. For some, it’s the official kick-off to a much-needed summer vacation with family. And for others, it’s about watching a small-town parade or celebrating with a patriotic fireworks show. As a veteran-owned company with its roots in protecting American soldiers, Wiley X®, Inc. reminds all Americans to keep the focus this July 4th on the true meaning of the Holiday – the precious gift of independence.

“Americans come from many different backgrounds. But there is something we all share, and that is the independence — and the freedoms we enjoy — every day,” said Wiley X Co-Owner Myles Freeman, Jr. “It doesn’t matter if you can trace your heritage back to the pilgrims or you’ve only been here a short time — all Americans have an equal stake in the meaning of Independence Day. When we gather to celebrate our nation’s independence, we honor our great country’s past, present and future. We recognize the many who sacrificed to bring us independence, as well as those Americans who serve today to protect it,” added Freeman.

Over the past quarter century, Wiley X has built its reputation, its business (and heartfelt gratitude for America’s independence and freedoms) providing U.S. military units with advanced, specially engineered vision protection systems and gloves. Wiley X eyewear meets stringent ANSI Z87.1 High Velocity and High Mass Impact Safety standards, for optimum eye protection in a wide range of environments and situations. Selected Wiley X models also meet the updated MIL-PRF-32432 (GL) MCEP Standard (superseding the GL-PD 10-12 MCEP Standard) for combat protective eyewear.

Wiley X also brings this advanced protection to all Americans, offering an extensive line of sunglass models for every occupation, sport or outdoor activity. From fishing or shooting to hiking, motorcycling, mountain biking or just kicking back on a sunny beach, Wiley X has a premium sunglass style designed for every person and every outdoor activity. Wiley X is the only premium sunglass brand with ANSI-rated, occupational-grade vision protection in every pair of glasses it makes.

For more information on Wiley X’s full line of performance protective eyewear for tactical, occupational or recreational use, visit Wiley X, Inc. at 7800 Patterson Pass Road, Livermore, CA 94550 • Telephone: (800) 776-7842 • Or visit us online at www.wileyx.com..

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WILEY X®, INC. CONTINUES ITS SUPPORT OF PARALYZED VETERANS OF AMERICA,
SPONSORING 2013 PVA NATIONAL TRAPSHOOT CIRCUIT, PVA BASS TOUR
AND PVA HAND CYCLING RACING TEAM


As a veteran-owned company, Wiley X, Inc. knows the importance of supporting America’s paralyzed veterans. So Wiley X continues its support of the Paralyzed Veterans of America (PVA) and has renewed sponsorship of three key programs for 2013 — the PVA National Trapshoot Circuit, the PVA National Bass Tour and the PVA Hand Cycling Racing Team. As part of its continuing sponsorship, Wiley X will be providing its high performance protective eyewear as featured prizes throughout the 2013 season of PVA shooting, fishing and hand cycling events.

On the PVA National Trapshoot Circuit, disabled shooters and able-bodied shooters compete as equals in challenging trapshoot events. In its 17th year, this exciting circuit will include competitive shooting events around the country, where the new WX Valor Model #CHVAL06 — a member of Wiley X’s battle-proven Changeable Series — will be worn by staff, directors and volunteers. In addition, Wiley X protective eyewear will be included in prize packages for the winners. These advanced glasses combine crystal clear vision with protection that meets the new GL-PD 10-12 MCEP standard (which supersedes the MIL-PRF-31013 Ballistic Standard) for combat protective eyewear, as well as ANSI Z87.1 High Velocity and High Mass Impact Safety standards for occupational-grade protection. This Changeable Series model is ideal for shooting sports, because it comes as a three-lens package (Smoke Grey, Clear, Light Rust) that allows shooters to switch lenses based on light conditions.

Wiley X will again support the PVA National Bass Tour with its new Climate Control™ Series WX Echo Model #CCECH04, combining Gloss Black frames with Polarized Emerald Mirror lenses. These state-of-the-art fishing glasses will be provided to staff, directors and volunteers, as well as winning anglers. The PVA Tour consists of seven tournaments, each consisting of an Open/Team competition for angers wishing to compete from a boat and a Bank Competition for anglers who prefer to fish from shore. This WX Echo model combines advanced lenses based on Wiley X’s Filter 8™ polarizing technology with Wiley X’s patented soft, removable foam Facial Cavity™ seal that blocks out wind, dust and reflected light. This combination eliminates glare, reduces eye fatigue on the water and enhances the angler’s ability to spot fish, underwater structure and bottom contour. Wiley X’s ANSI-Z87.1 safety rating (standard in every pair of glasses it manufactures), protects fishermen from a wide range of dangers found on the water, from airborne debris and low-hanging braches to flying, hook-laden lures.

Wiley X will also play an important role in PVA’s hand cycling events, where these “road warriors” race wheel-to-wheel just inches from the pavement. Wiley X sunglasses help racers read the road surface, while providing serious protection against a wide range of hazards like airborne debris and kicked-up rocks.

“Wiley X is proud to be associated with PVA and honored to support its shooting, fishing and hand cycling competitions,” said Wiley X Co- Owner Myles Freeman, Jr. “These events celebrate America’s outdoor heritage and encourage men and women to excel — regardless of what physical challenges they may face. We applaud the efforts of these athletes and the many staff and volunteers around the country who make these events possible,” added Freeman.

To learn more about the 2013 PVA Bass Tour, 2013 PVA National Trapshoot Circuit or 2013 National Hand Cycling Competitions, visit www.pva.org/sports. To learn more about Wiley X’s extensive line of protective eyewear for fishing, shooting and all outdoor activities — visit Wiley X, Inc. at 7800 Patterson Pass Road, Livermore, CA 94550 • Telephone: (800) 776-7842 • Or visit us online at www.wileyx.com.

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WILEY X®, INC. LAUNCHES NEW RX RIM SYSTEM, EXPANDING PRESCRIPTION LENS
OPTIONS FOR ITS POPULAR CLIMATE CONTROL™ WX ECHO AND WX GRAVITY GLASSES


Rx Rim Brings Wiley X’s ANSI-Safety Rated Vision Protection to Broad New Audience

Wiley X®, Inc. has launched its innovative Rx Rim System for 2013, expanding prescription lens ranges for its popular Climate Control™ WX Echo and WX Gravity sunglass models and bringing Wiley X’s battlefield-proven, ANSI-safety rated vision protection to a broad new audience.

The key behind this new system is a specially designed “rim” that securely holds prescription lenses into Wiley X’s lightweight, yet nearly indestructible WX Echo and WX Gravity frames. This allows these popular Wiley X wrap sunglasses to be fitted with prescription lenses ranging from +5.00 to -7.00 (versus +3.00 to -4.00 without the new Rx Rim System). This significantly expands the market for corrective lens wearers and brings Wiley X protection and style to a greater number of consumers with active lifestyles and those coveting a premium pair of wrap safety eyewear.

WX Echo and WX Gravity models fitted with new Rx Rim System still meet stringent ANSI Z87.1 High Velocity and High Mass Impact Safety Standards, ensuring state-of-the-art vision protection against a wide range of hazards encountered on the job, on the road or in the Great Outdoors. Wiley X is the only premium performance sunglass manufacturer with this level of protection in every pair of glasses it makes.

The innovative Rx Rim System seamlessly integrates prescription lenses into both the WX Echo and WX Gravity frames, maintaining their superior eye coverage, strength and stylish good looks. Both of these Climate Control™ models feature Wiley X’s patented, removable soft foam Facial Cavity™ Seal that blocks out wind dust and debris to create a comfortable, climate-controlled environment for the eyes. This exclusive design also helps reduce both eyestrain and the effects of Dry Eye Syndrome.

For more information about Wiley X’s new Rx Rim System for the WX Echo and WX Gravity — or the company’s complete line of premium protective eyewear for recreational and occupational use — visit Wiley X, Inc. at 7800 Patterson Pass Road, Livermore, CA 94550 • Telephone: (800) 776-7842 • Or visit us online at www.wileyx.com.

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WILEY X® INC. ADDS HD GEM TO ITS HARLEY-DAVIDSON® PERFORMANCE EYEWEAR LINE

Wiley X’s Innovative Partial Polarized (PPZ™) Technology Combines Polarization With
High-Definition Vision for the Ultimate Daytime Riding Lens


Wiley X, Inc. has added the new HD Gem to its recently launched Harley- Davidson® Performance Eyewear by Wiley X sunglass line, featuring innovative new lens technology developed specifically for motorcycle riders. These glasses not only provide the eye comfort and advanced protection Wiley X is known for, they enhance riding safety by providing a high-definition view of the road surface, digital gauges and the overall riding environment.

The key to this unique on-road performance is Wiley X’s exclusive Partial Polarized (PPZ™) lenses, based on the company’s proven eight-layer Filter 8™ polarizing technology. With 14% light transmission and 70% polarization, this innovative lens provides the glare-cutting advantages of Wiley X polarization while maintaining the distortion-free vision daytime riders need. These breakthrough PPZ lenses provide crystal clear viewing of digital gauges, which often have their own UV coating. This same technology provides riders with a high-definition view of the riding surface at all angles — even when looking through a bike’s windscreen. Wiley X’s PPZ lenses — currently exclusive to the Harley- Davidson Performance Eyewear line — feature an additional frontal layer of Silver Flash, Multi-Coat Z-Oxide Mirror over the Smoke tinted lenses, further absorbing environmental glare and providing clear, unobstructed vision.

When combined with the optical quality of Wiley X’s Selenite™ Polycarbonate lenses, these characteristics give daytime riders unparalleled vision and road surface detection, even as they change from one light condition to another. “We’ve engineered our PPZ technology to be the ultimate performance lens for daytime riding,” said Wiley X Co-Owner Myles Freeman, Jr. “Our PPZ lens cuts distracting glare without the distortion or halo effects caused by some polarized lenses in a riding environment. The result is crystal-clear view of the world that’s like watching High Definition TV,” Freeman added.

As a member of Wiley X’s proven Climate Control™ family, the HD Gem further enhances vision — and eye comfort on the road — with the company’s patented, removable soft Facial Cavity™ seal. This design creates a climate controlled environment for the rider’s eyes by sealing out wind, dust, debris and cold. The HD Gem also protects against a variety of physical hazards riders face on the open road. With shatterproof lenses and virtually indestructible frames, the HD Gem meets stringent ANSI Z87-2010 High Velocity and High Mass Impact Safety standards. Wiley X is the only premium sunglass brand with ANSI-rated protection in every pair of sunglasses it makes — a key reason why the company has been a leading provider of protective eyewear to law enforcement, Secret Service and U.S. military units for more than 25 years.

In addition to Wiley X’s PPZ lens technology, the HD Gem is also offered with Wiley X’s exclusive LA™ Light Adjusting lenses — which lighten or darken based on light conditions.

To find out more about the new HD Gem with advanced PPZ lens technology — or the entire Harley Davidson® Performance Eyewear by Wiley X sunglass line — visit Wiley X, Inc. at 7800 Patterson Pass Road, Livermore, CA 94550 • Telephone: (800) 776-7842 • Or visit us online at www.wileyx.com.

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WILEY X®, INC. SECURES LICENSE TO PRODUCE HARLEY- DAVIDSON® PERFORMANCE
EYEWEAR FOR RIDERS WORLDWIDE



Leading premium performance eyewear manufacturer Wiley X®, Inc. has announced a new partnership with Harley-Davidson Motor Company, the result of which will be an extensive line of new Harley-Davidson® Performance Eyewear by Wiley X sunglasses. The initial collection introduced included 32 styles and phase II launch will include 8-10 Harley-Davidson exclusive frame/lens combinations available to motorcycle enthusiasts everywhere through the worldwide Harley-Davidson dealer network.

The key behind this new system is a specially designed “rim” that securely holds prescription lenses into Wiley X’s lightweight, yet nearly indestructible WX Echo and WX Gravity frames. This allows these popular Wiley X wrap sunglasses to be fitted with prescription lenses ranging from +5.00 to -7.00 (versus +3.00 to -4.00 without the new Rx Rim System). This significantly expands the market for corrective lens wearers and brings Wiley X protection and style to a greater number of consumers with active lifestyles and those coveting a premium pair of wrap safety eyewear. “We are very pleased to be working with Harley-Davidson to develop this new performance eyewear collection, and proud that the company selected Wiley X to be its performance eyewear partner after a long and detailed search,” said Wiley X Co-Owner Myles Freeman, Jr.

Wiley X and now Harley-Davidson® Performance Eyewear by Wiley X are the only “premium” performance sunglasses brands whose entire collections meet the stringent ANSI Z87.1-2003 High Velocity and High Mass Impact Safety standards. It is this advanced level of vision protection that has made Wiley X a leading provider of protective eyewear to law enforcement, Secret Service and U.S. military units around the world for more than 25 years. This also explains why Wiley X is a leading choice of top NASCAR drivers, tournament fishing champions, competitive shooters and other performance athletes who depend on clear, sharp vision to make a living.

This special Harley-Davidson® Performance Eyewear by Wiley X collection will provide riders with the same protection and performance that have made Wiley X a long-time favorite among serious motorcycle enthusiasts. Features like shatterproof frames and lenses, premium quality optics that eliminate reflected glare and harmful UVA/UVB rays, and Wiley X’s patented, removable soft Facial Cavity™ seal that keeps out wind, dust, debris and cold are key reasons Wiley X is so popular among riders. Superior fit, comfort and style are equally important, of course, and will also play a role in the new Harley-Davidson® Performance Eyewear by Wiley X.

To learn more about new Harley-Davidson® Performance Eyewear by Wiley X — or the company’s complete line of premium performance eyewear for every outdoor sport and activity — visit Wiley X, Inc. at 7800 Patterson Pass Road, Livermore, CA 94550 • Telephone: (800) 776-7842 • Or visit us online at www.wileyx.com.

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EYEWEAR INNOVATOR WILEY X® INC. RENEWS PARTNERSHIP WITH
BREAST CANCER RESEARCH FOUNDATION® FOR 2013


Wiley X Once Again Supports Search For a Cure By Raising Awareness,
Donating $3 From Each New WX Chelsea® Sunglass Sold



Wiley X®, Inc. has renewed its partnership with the Breast Cancer Research Foundation® (BCRF) for 2013, again supporting the organization’s year-around efforts to raise awareness of this disease and lead the search for a cure.

Throughout the year, Wiley X will support the BCRF by donating $3 for each retail sale of its fashionable new WX Chelsea sunglass for women. Every pair of WX Chelsea sunglasses also ships with a BCRF Pink Ribbon static lens sticker, further helping to raise awareness of this disease that impacts so many women and families around the world. This iconic Pink Ribbon logo is recognized around the world as the symbol for the fight against breast cancer, particularly during Breast Cancer Awareness Month each October.

“We are pleased to renew our partnership with this worthy organization, and to support the BCRF’s continuing fight for a cure,” said Wiley X Co-Owner Myles Freeman, Jr. “This year, we decided to tie our annual fundraising efforts to sales of our new WX Chelsea. We’re confident this new style will quickly become a top seller among women everywhere — and with each sale, our company will be helping to raise both awareness and much-needed funds for the cause,” Freeman added.

The new WX Chelsea is a fashionable women’s sunglass that combines stylish good looks with the clear vision and advanced eye protection Wiley X is known for. The WX Chelsea comes in two eye-catching versions. Model SSCHE01 matches a unique Liquid Plum frame with Smoke Grey lenses, while Model SSCHE04 combines a fashionable Iced Tea frame with glare-cutting and attractive Polarized Bronze lenses.

In the Wiley X tradition, the new WX Chelsea provides women with vision protection that goes far beyond the harmful rays of the sun. Wiley X is the only premium sunglass brand whose entire line meets stringent ANSI Z87.1 High Velocity and High Mass Impact Safety Standards, ensuring protection against a wide range of hazards encountered in the city, on the road or in the Great Outdoors.

Wiley X is donating $3 from every WX Chelsea purchased in the U.S. to the Breast Cancer Research Foundation.® BCRF is dedicated to preventing breast cancer and finding a cure in our lifetime by funding clinical and translational research worldwide. For more information about BCRF, visit www.bcrfcure.org.

For more information about Wiley X’s 2013 partnership with the Breast Cancer Research Foundation, new WX Chelsea sunglasses for women, or the company’s complete line of premium protective eyewear for every outdoor sport and activity — visit Wiley X, Inc. at 7800 Patterson Pass Road, Livermore, CA 94550 • Telephone: (800) 776-7842 • Or visit us online at www.wileyx.com.

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NEW WX SAINT BRINGS STYLISH DESIGN, WORLD-CLASS PROTECTIO
AND MULTI-LENS VERSATILITY TO EVERY ACTIVITY UNDER THE SUN


Battle-Proven Vision Protection Has Never Looked So Good

As the newest addition to the Changeable Series from premium protective sunglass manufacturer Wiley X, Inc., the versatile WX Saint is ready for any kind of action — hiking, biking, fishing or just hanging out with friends. And with its fashionable good looks and the ability to quickly switch lenses as needed, the WX Saint doesn’t just do it all — it does it all with style.

With a sleek half-frame design, the new RX-ready WX Saint is stylish enough to go from work to weekend without missing a beat. This frame design also greatly reduces overall weight, making the WX Saint light and comfortable enough to wear all day long. In addition, the WX Saint’s rubberized nose pad and temple tips provide a secure and comfortable fit, even during the most strenuous activities.

The new WX Saint is offered in several configurations, including an eye-catching Gloss White frame with Grey Silver Flash lenses; a Gloss Black frame with Polarized Smoke Green lenses and a stealthy “Black Ops” version that matches a Matte Black frame with neutral Smoke Grey lenses. Wiley X also offers the WX Saint as a kit that combines a Matte Black frame with sets of both Clear and Smoke Grey lenses.

The new WX Saint provides the wearer with protection that goes far beyond the harmful rays of the sun. Wiley X is the only premium performance sunglass brand whose entire line meets the stringent ANSI Z87.1 High Velocity and High Mass Impact Safety standards. With this OSHA-grade protection, wearers can work hard and play hard; confident they’re protected against anything Mother Nature throws their way. The WX Saint’s protection, however, goes even further. With its shatterproof lenses and virtually indestructible frames, this new sunglass meets U.S. military ballistic standards for Combat Protective Eyewear (tested to the updated GL-PD 10-12 MCEP Standard, which supersedes the MIL-PRF-31013 Ballistic Standard). This advanced level of eye protection is an important reason why Wiley X is a leading provider of protective eyewear to law enforcement and elite U.S. military units in action around the world.

Each pair of WX Saint glasses includes a hard zipper case, lanyard and lens cleaning cloth. Because the WX Saint is RX-ready, it is a stylish, high-performance solution for outdoor enthusiasts who require corrective eyewear for any activity.

To learn more about the new WX Saint — or the company’s complete line of premium protective eyewear for every activity under the sun — visit Wiley X, Inc. at 7800 Patterson Pass Road, Livermore, CA 94550 • Telephone: (800) 776-7842 • Or visit us online at www.wileyx.com.

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WILEY X,® INC. INTRODUCES BOLD NEW WX REVOLVR

New Street Series Sunglass Combines Serious Protection With Cutting-Edge Styling

Wiley X,® Inc. has added a bold new member to its popular Street Series family of premium performance sunglasses — the new WX Revolvr in Pearl White.

True to its name, this new Street Series model is sure to turn heads. Featuring a sleek, wraparound Pearl White frame paired with striking Wiley X Silver Flash lenses, the WX Revolvr makes a bold fashion statement everywhere you wear it. And with Wiley X’s proven eye protection and clear, distortion-free vision, you can wear the Revolvr everywhere — from the beach to the backcountry to the big city.

Like all Street Series models, the new WX Revolvr is designed for active people who enjoy a wide variety of outdoor sports and activities. These glasses are ready for every kind of action – from cycling and motorcycle riding to hiking or kicking back at the lake. Street-savvy good looks make the WX Revolvr a superior choice for exploring urban jungles and concrete canyons, as well.

True to the Wiley X tradition, the new WX Revolvr provides the wearer with advanced protection — not only against 100% of harmful UVA and UVB rays, but against a range of hazards found outdoors. These glasses meet stringent High Velocity and High Mass Impact Safety standards, protecting the wearer against a variety of dangers such as low hanging limbs, airborne debris and kicked up rocks. In fact, Wiley X is the only premium performance sunglasses brand whose entire line meets this coveted safety rating, a key reason why the company is a leading provider of protective eyewear to U.S. military forces around the world.

To learn more about Wiley X’s new WX Revolvr Street Series model — or the company’s complete line of premium performance eyewear for every outdoor sport and activity — visit Wiley X, Inc. at 7800 Patterson Pass Road, Livermore, CA 94550 • Telephone: (800) 776-7842 • Or visit us online at www.wileyx.com.

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NEW WX MOJO JOINS POPULAR STREET SERIES™ SUNGLASS FAMILY
FROM WILEY X, INC.



The term “mojo” has been defined many ways — self-confidence, magnetic attractiveness, and a readiness for whatever life throws at you among them. The same can also be said for the new-for-2012 WX Mojo from Wiley X, Inc., the latest member of the company’s popular Street Series™ line of premium protective sunglasses.

As they say, when you’ve got your mojo on, you’re ready for anything. With bold wraparound styling, superior optics and Wiley X’s trademark shatterproof frames and lenses, the Rx-ready WX Mojo surrounds the wearer with fashionable good looks, crystal clear vision and serious eye protection.

Perfect for Medium to Large head sizes, the new WX Mojo comes in two distinctive versions, both featuring wide temples that make a bold fashion statement and help shield the eyes against reflected light. Model #SSMOJ01 matches stylish Gloss Black Metallic Coffee frames with Smoke Grey lenses, while Model #SSMOJ04 features Gloss Black frames fitted with Wiley X’s Polarized Silver Flash lenses. With a versatile Smoke Grey tint and the glarecutting performance of Wiley X’s advanced Filter 8™ Polarizing technology, this WX Mojo is great for driving, boating, hanging out at the beach — anytime your eyes will face harsh glare.

Wiley X is the only premium performance sunglasses brand whose entire line meets the stringent ANSI Z87.1-2003 High Velocity and High Mass Impact Safety standards. This means that wearers are protected against a wide range of dangers often encountered during everyday outdoor activities. It could be airborne debris or blowing dust on a hike, flying insects as you speed across a lake, or even low hanging branches or kicked up rocks as you careen down a steep single track. Even during more “civilized” activities such as exploring the urban jungle or enjoying a country drive with the top down, the WX Mojo provides 100-percent protection against harmful UVA/UVB rays. And when your eyes are comfortable and protected, you can stay out and play all day in all types of conditions.

Like many Wiley X eyewear styles, the new WX Mojo is also prescription ready — making it an ideal, no compromise solution for outdoor enthusiasts who require corrective lenses.

To learn more about the new Street Series WX Mojo— or the company’s complete line of premium performance eyewear for every outdoor sport and activity — visit Wiley X, Inc. at 7800 Patterson Pass Road, Livermore, CA 94550 • Telephone: (800) 776-7842 • Or visit us online at www.wileyx.com.

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WILEY X, ® INC. UNVEILS VERSATILE NEW WX TWISTED STREET SERIES™ MODEL,
COMBINING SHATTERPROOF PROTECTION WITH EYE-CATCHING STYLE



The new WX Twisted from Wiley X, ® Inc. is the ideal sunglass style for active people who “do it all” in the outdoors. One weekend it might be hiking, another mountain biking, another rock climbing and maybe you end the month with a cross-state motorcycle ride. This new Street Series™ model is up for any and all challenges, providing wearers with Wiley X’s trademark shatterproof protection and crystal-clear vision — along with the stylish good looks that fit with any occasion.

This new model is designed for medium to large head sizes and features attractive wraparound style frames for enhanced peripheral vision and protection against reflected light. The WX Twisted Model SSTWI04 combines Gloss Black frames with Smoke Green lenses featuring Wiley X’s advanced Filter 8™ polarizing technology for glare-cutting performance that’s ideal on the water, at the beach or driving the open highway. A special Black Ops Edition of the new WX Twisted (Model SSTWI01) matches stealthy Matte Black frames with Smoke Grey lenses.

Whatever people decide to do while wearing their new WX Twisted sunglasses, they can be confident of having the most advanced vision protection available. Wiley X is the only premium sunglass brand whose entire line meets the stringent ANSI Z87.1-2003 High Velocity and High Mass Impact Safety standards. This means that active people are protected against a wide range of dangers in the outdoors, from airborne debris and flying insects to low hanging branches and even rocks kicked up by passing cars. This standard of protection is a big reason why Wiley X is a leading provider of protective eyewear to law enforcement and U.S. military units in action around the world.

Like most Wiley X eyewear styles, the new WX Twisted is also prescription ready — making it a perfect choice for outdoor enthusiasts who need corrective lenses. With prescription lenses in the new WX Twisted, you’ll see your best and look your best in every situation.

To learn more about the new Street Series WX Twisted — or the company’s complete line of premium performance eyewear for every outdoor sport and activity — visit Wiley X, Inc. at 7800 Patterson Pass Road, Livermore, CA 94550 • Telephone: (800) 776-7842 • Or visit us online at www.wileyx.com.

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NEW POLARIZED WX CENSOR KEEPS THE DAMAGE CAUSING ELEMENTS OUT

New Wiley X® Street Series™ Model Provides Superior Protection, Vision & Style for Every Outdoor Activity

Wiley X, ® Inc. has added the new WX Censor to its popular Street Series™ for 2012 — and true to its name, this sporty new sunglass provides superior vision while keeping a wide variety of damage causing elements out that can harm the wearer’s eyes.

It starts with Wiley X’s advanced Filter 8™ polarized lenses, developed to eliminate reflected glare that can cause eyestrain and interfere with clear vision in bright environments. This 100-percent polarization, combined with Wiley X’s 100-percent protection against the sun’s harmful UVA/ UVB rays, make the new WX Censor an ideal choice when driving, motorcycle riding, cycling, boating or fishing.

The protection provided by Wiley X goes far beyond annoying glare or potential damage caused by the sun. With virtually shatterproof lenses and frames, the WX Censor protects the wearer against a wide range of dangers encountered in the outdoors, from airborne debris and flying insects to low-hanging branches and rocks kicked up by passing cars. Wiley X is the only premium performance sunglasses brand whose entire line meets the stringent ANSI Z87.1-2003 High Velocity and High Mass Impact Safety standards. In addition, the new WX Censor takes this level of protection even further, meeting the military’s updated GL-PD 10-12 Standard for ballistic eye protection. It’s for this reason that Wiley X is a leading provider of protective eyewear to law enforcement, Secret Service and elite U.S. military units in action around the world.

Of course, no sunglass can fully protect you if you aren’t eager to wear them every time you venture outside. In the tradition of its growing Street Series line, the new WX Censor is comfortable enough for all-day wear and stylish enough for every outdoor occasion. Designed for small- to medium-sized faces, the WX Censor features stylish, wrap-around Gloss Black frames with versatile Polarized Smoke Green lenses that are great for any activity — from serious outdoor action to just laying around the pool.

Like most Wiley X eyewear styles, the new WX Censor is also prescription ready — making it an ideal choice for active people who require corrective lenses.

To learn more about the new Street Series WX Censor — or the company’s complete line of premium performance eyewear for every outdoor sport and activity — visit Wiley X, Inc. at 7800 Patterson Pass Road, Livermore, CA 94550 • Telephone: (800) 776-7842 • Or visit us online at www.wileyx.com.

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VETERAN-OWNED WILEY X® INC. RECOGNIZES AMERICA’S HEROES

Leading Provider of Ballistic Vision Protection Reminds Americans to Honor Those
Who Gave Their Lives This Memorial Day Holiday


Wiley X,® Inc. asks Americans to pause this May 28 to remember what Memorial Day is all about — honoring the memory of the countless brave men and women who have given their lives to preserve our freedoms and way of life. As a veteran-owned company that has built its legacy providing state-of-the-art protective eyewear to combat soldiers in action around the world, Wiley X is keenly aware of the sacrifices our fighting forces make every day. This includes the ultimate sacrifice that an estimated 1.2 million Americans have made dating back to the Revolutionary War that gave birth to our great nation.

“As we gather to celebrate with our friends and families, enjoying picnics, backyard barbecues or trips to the country, we should all remember where these freedoms and rights come from,” said Myles Freeman, Jr., Co-Owner of Wiley X. “Memorial Day is one of our most meaningful Holidays, yet the true meaning can sometimes get lost in the fun of a three-day weekend. Remember the reason for the celebration this year — and if you happen to see a soldier or a veteran, let them know you appreciate them,” added Freeman.

For more than 25 years, Wiley X has provided vision protection products for military, law enforcement and others who perform important, tough jobs in dangerous environments. Wiley X eyewear provides our soldiers with the highest levels of protection, meeting stringent ANSI Z87.1-2003 High-Velocity and High Mass Impact Safety standards. Selected tactical models also meet the updated GL-PD 10-12 MCEP Standard (superseding the MIL-PRF-31013 Ballistic Standard) for superior ballistic eye protection.

Everyone who wears Wiley X sunglasses receives this same commitment to protection, whether it’s against the sun’s harmful rays or the everyday dangers encountered at work or play in the great outdoors. In fact, Wiley X is the only premium performance sunglasses brand whose entire line meets the stringent ANSI Z87.1-2003 safety standards, making the company a leader in vision protection.

Like many military-approved Wiley X gloves and protective eyewear systems, the new APX Glove is available through GSA. In addition to hand protection, Wiley X is a leading provider of performance protective eyewear systems designed to meet the most stringent military specifications.

For information about Wiley X’s full line of high-performance eyewear for tactical, occupational or recreational use— contact Wiley X, Inc. at 7800 Patterson Pass Road, Livermore, CA 94550 • Telephone: (800) 776-7842 • Or visit us online at www.wileyx.com.

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WILEY X,® INC. TO SPONSOR 21st ANNUAL SWING FOR SIGHT GOLF CLASSIC,
SUPPORTING THE WORK OF PREVENT BLINDNESS MID ATLANTIC

More Than 200 Golfers Will Tee Off June 11 Near Richmond, Virginia,
Shooting to Help Preserve Sight and Prevent Blindness Among Children and Adults


Wiley X, ® Inc. has signed up to once again sponsor the 21st Annual Swing For Sight Golf Classic, set for June 11, 2012 at the Hermitage Country Club near Richmond, Virginia. This popular tournament is expected to field 200 golfers and raise more than $90,000 to support Prevent Blindness Mid Atlantic, a volunteer, non-profit organization dedicated to preserving sight and preventing blindness in both children and adults.

Wiley X will be providing 75 pairs of its advanced performance eyewear products, which will be featured in the event’s “Deal of the Day” program designed to increase fundraising efforts through special raffles, gifts, player benefits and prizes. Wiley X’s involvement in this program last year boosted the success of the overall tournament and raised additional funds to support the vision screening activities of Prevent Blindness Mid Atlantic.

“We are proud to support this tournament and the ongoing efforts of Prevent Blindness”, said Myles Freeman, Jr., Co-Owner of Wiley X. “For more than 25 years, our company has built its reputation on protecting people’s vision, whether it’s at play, on the job — even on the battlefield. Wiley X is the only premium performance sunglasses brand whose entire line meets the stringent ANSI Z87.1-2003 High Velocity and High Mass Impact Safety standards, providing serious protection against a wide range of dangers found in the outdoors. This is why you’ll find Wiley X eyewear on the faces of NASCAR drivers, professional fishermen, soldiers — and of course, golfers,” added Freeman.

Wiley X offers several stylish sunglass families particularly popular with athletes who call the “Back 9” home. Wiley X’s state of the art, Rx-ready frames and lenses do more than protect the wearer against flying dust, low-hanging limbs or even rocks kicked up by a golf cart. They also provide the eye comfort and sharp vision that can help competitive golfers read greens better and shave a few strokes off their score. And with their stylish good looks and comfort, there’s no need to take them off when kicking back around the clubhouse with friends and fellow competitors.

To learn more about the upcoming Swing for Sight Golf Classic or the ongoing activities of Prevent Blindness Mid Atlantic, visit www.TheEyeSite.org.

For more information about Wiley X’s complete line of premium performance sunwear for fashion and virtually any outdoor activity — visit Wiley X Eyewear at 7800 Patterson Pass Road, Livermore, CA 94550 • Telephone: (800) 776-7842 • Or visit online at www.wileyx.com.

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WILEY X,® INC. ONCE AGAIN SET TO RAISE THOUSANDS OF DOLLARS TO
SUPPORT IMPORTANT BREAST CANCER RESEARCH

For Third Straight Year, Company Will Donate Money From
Sale of Each Pair of Popular Lacey™ Sunglasses


For the third consecutive year, leading protective eyewear manufacturer Wiley X®, Inc. will be raising thousands of dollars for The Breast Cancer Research Foundation® (BCRF), through an ongoing fundraising program linked to sales of its popular Lacey™ sunglasses. Throughout 2012, Wiley X will donate $3 from the sale of each polarized or non-polarized Lacey model to support the efforts of this long-standing and proven charitable organization.

“We’re proud of our continuing partnership with The Breast Cancer Research Foundation® and the way consumers have stepped up to help us help this very important cause,” said Wiley X Co-Owner Myles Freeman, Jr. “It’s hard to find a family that hasn’t been effected by this disease in one way or another. For this reason, all of us in the Wiley X family are committed to assisting BCRF in its noble effort — to find a cure for breast cancer in our lifetime,” added Freeman.

Designed specifically for women, the Lacey is one of Wiley X’s best-selling models. Everyone who purchases a pair of stylish Lacey sunglasses receives more than just the most advanced vision protection on the market. They also receive the positive feeling that comes from supporting research directed towards finding a cure for the leading cause of cancer deaths among women.

Throughout the year, Wiley X’s program and the product itself will help to raise both money and awareness. The Lacey features an attractive Cotton Candy colored frame matched with either Coral Pink or Polarized Bronze lenses. The model’s continuing link to the support of breast cancer research is promoted through the company’s catalogs and sales literature, as well as through a signature BCRF Pink Ribbon cling sticker that is attached to each pair. “In addition to scientific research, one of the biggest weapons against this disease is increased awareness,” added Freeman.
Despite its distinctively feminine style, the Wiley X Lacey offers the same protection that has made Wiley X a leading provider of eyewear to U.S. military and law enforcement worldwide. In addition to protecting women’s eyes against 100% of harmful UVA/UVB rays, the Lacey has earned stringent ANSI-Z87.1-2003 High Velocity Impact rating, for occupational-grade vision protection against a variety of dangers encountered in the outdoors. In fact, Wiley X is the only premium performance sunglass brand with this impressive rating on every pair of sunglasses it makes.

The Breast Cancer Research Foundation® was founded in 1993 by Evelyn H. Lauder as an independent, not-for-profit organization dedicated to funding innovative clinical and translational research. In 2011, BCRF awarded $36.5 million to scientists across the United States, Canada, Latin America, Europe, the Middle East, Australia and China. Currently, more than 90 cents of every dollar donated is directed to breast cancer research and awareness programs. With exceptionally low administrative costs, BCRF continues to be one of the most efficient organizations in the country and is designated an “A+” charity by The American Institute of Philanthropy, the only cancer organization to achieve this. For more information about BCRF, visit www.bcrfcure.org.

To learn more about stylish Wiley X Lacey sunglasses for women, the continuing partnership with BCRF, or the company’s complete line of performance protective eyewear for every outdoor sport and activity — visit Wiley X Eyewear at 7800 Patterson Pass Road, Livermore, CA 94550 • Telephone: (800) 776-7842 • Or visit online at www.wileyx.com.

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WILEY X®, INC. TAKES TO THE STREET WITH SIX NEW STREET SERIES MODELS FOR 2012

Bold New Models for Men and Women Combine Sleek Looks With Serious Protection


Wiley X®, Inc.’s Street Series line of premium, performance sunglasses is a leading choice of active people who enjoy a wide range of activities — on the beach, in the great outdoors or out on the town. Now, with the addition of six new Street Series models for 2012, fans of Wiley X will have a lot more to choose from.

Wiley X’s Street Series of Rx-ready glasses provide wearers with streetwise good looks and crystal clear vision for any activity, yet they offer the same advanced protection that has made Wiley X a leading choice of U.S. Armed Forces for more than 25 years.

Among the six new Street Series models are the new WX Censor™ and WX Twisted™, both offered in a combination of Polarized Smoke Green lenses and Gloss Black frames. Both are also offered in a special Wiley X Black Ops edition, combining stealthy Matte Black frames with understated Smoke Grey lenses. Wiley X’s Black Ops shades have become a favorite style on the street for that discreet look and were designed with off-duty law enforcement and tactical wearers in mind.

The new WX Mojo™ features distinctive Gloss Black Metallic Coffee frames matched with Wiley X’s Smoke Grey lenses. A second version of the WX Mojo combines eye-catching Polarized Silver Flash lenses with Gloss Black frames.

Active people who want to make a bold impression will love the new WX Revolvr™ in a Pearl White frame with Wiley X’s Silver Flash lenses.

Rounding out this group of exciting new products are two new Street Series styles designed especially for women — the WX Chelsea™ and WX Abby™. The new WX Chelsea is available in two fashionable configurations that go from the bike trail to the boardroom without missing a beat. One matches a Liquid Plum Frame with Smoke Grey lenses and the other combines an Iced Tea frame with Polarized Bronze lenses. The new WX Abby is also offered in two attention-grabbing versions — an Espresso Brown frame and Bronze lenses and a Black Marble frame fitted with Polarized Smoke Grey lenses.

Each one of these six new Street Series models has earned the stringent ANSI Z87.1-2003 High Velocity and High Mass impact safety rating for the most advanced protection available. In fact, Wiley X is the only premium performance sunwear brand whose entire line meets this ANSI safety rating. The WX Censor also goes above and beyond to meet the military’s GL-PD 10-12 safety standards.

To learn more about Wiley X’s new Street Series models for 2012 — or the company’s complete line of Rx-ready performance protective eyewear for every outdoor sport and activity — visit Wiley X Eyewear at 7800 Patterson Pass Road, Livermore, CA 94550 • Telephone: (800) 776-7842 • Or visit online at www.wileyx.com.

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TWO NEW-FOR-2012 MODELS JOIN WILEY X® ACTIVE SERIES SUNGLASSES
New WX Rush™ and WX Zen™ Provide Sharp Vision and Protection
For The Active Lifestyle



Leading protective sunglass manufacturer Wiley X®, Inc. has expanded its growing line of Active Series premium performance sunglasses with the new-for-2012 WX Rush™ and WX Zen™.

Like all members of Wiley X’s Active Series, these new glasses are Rx-ready and feature edgy styling that fits the active lifestyle, while providing the performance needed for those who play hard and work hard. Active Series models are perfect for people who like to work up a sweat, with rubber nose pads and temple gloves that ensure a snug, comfortable fit, even when the action gets hot.

True to its name, the new WX Rush has the style for those who like to challenge life head-on. This model’s wraparound frame provides full coverage from harsh light reflected by the sand, water or roadway, yet is still comfortable for all-day wear. The WX Rush is offered in two distinctive frame/lens combinations, for different activities and personalities. One features a Gloss Black frame matched with Polarized Blue Mirror lenses, ideal for driving or watersports activities. And a special Black Ops edition WX Rush combines a stealthy Matte Black frame with Smoke Grey lenses, a favorite choice for law enforcement and tactical users.

The new WX Zen is also ready for action — but with a soft style that leans a little more towards the cerebral. This stylish sunglass looks great and provides the wearer with sharp vision, all-day eye comfort and Wiley X’s trademark protection in extreme environments. Wiley X offers the WX Zen in two appealing configurations — a Gloss Black frame with Bronze Flash lenses and a Matte Black frame with Polarized Silver Flash lenses. Both are sure to stand out in a crowd.

Whichever new Active Series model outdoor enthusiasts choose, they’ll get great looks that can go anywhere, crystal clear vision, and Wiley X’s proven high-velocity protection. The new WX Rush and WX Zen meet stringent ANSI Z87.1-2003 High Velocity and High Mass Impact safety standards, protecting the wearer against a wide range of dangers. Action sports enthusiasts can rest assured that rocks, low-hanging limbs, flying insects and other potential dangers are no match for Wiley X’s advanced protection. In fact, Wiley X is the only premium performance sunwear manufacturer whose entire line meets these strict ANSI safety standards. In addition, all models in the Active Series carry a limited lifetime warranty against any manufacturing defect in materials and workmanship.

To learn more about these newest additions to Wiley X’s Active Series for 2012 — or the company’s complete line of stylish, Rx-ready performance eyewear — visit Wiley X Eyewear at 7800 Patterson Pass Road, Livermore, CA 94550 • Telephone: (800) 776-7842. Or visit us online at www.wileyx.com.

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WILEY X® EYEWEAR SUPPORTING NATIONAL BREAST CANCER AWARENESS MONTH
Part of Year-Round Effort That Includes Donating Money From
Sales of Wiley X Lacey™ Sunglasses



October is National Breast Cancer Awareness Month (NBCAM), and once again leading protective eyewear manufacturer Wiley X® is doing its part to raise awareness and help fund ongoing research and prevention efforts.

This year marks the 26th October where The Breast Cancer Research Foundation® (BCRF) — working with the support of corporate and individual partners around the world — has shined a much-needed spotlight on this health issue. The BCRF’s goal is to find a cure in our lifetime for this disease that impacts so many women and families around the world. This month-long awareness and education effort is known for its “Pink” creative elements and a global proliferation of the eye-catching color. This is particularly true of BCRF’s trademark Pink Ribbon, a globally recognized icon symbolizing the fight against breast cancer.

“We’re proud to support Breast Cancer Awareness Month, as well as the ongoing efforts of an organization such as The Breast Cancer Research Foundation,” said Wiley X Co-Owner Myles Freeman, Jr. “Awareness, education and research will be the keys to fighting this disease and eventually finding a cure. This is so important, we had to find a way to support this vital effort throughout the year. We found it with the development of our stylish Lacey sunglasses for women,” added Freeman.

This model has quickly become a top-seller, with Wiley X donating $3 for each pair sold to BCRF. This program has helped raise thousands of dollars to advance life-saving breast cancer research, while helping to promote breast cancer awareness. With their unique Cotton Candy colored frames (with lenses available in Coral Pink or Polarized Bronze), these glasses definitely make a bold fashion statement. Each pair of Wiley X Lacey sunglasses also comes with a signature BCRF Pink Ribbon cling sticker; another reminder of the need for women to remain vigilant against this disease.

As feminine and stylish as these glasses are, they provide the same superior level of protection as all Wiley X models. In fact, Wiley X is the only premium performance sunglass manufacturer whose entire line meets ANSI Z87.1-2003 high velocity and high mass impact and optical performance standards. Which means, women wearing the Wiley X Lacey can rest assured their vision has optimum protection during every outdoor activity.

The Breast Cancer Research Foundation® was founded in 1993 by Evelyn H. Lauder as an independent, not-for-profit organization dedicated to funding innovative clinical and translational research. In October 2011, BCRF will award $36.5 million to 186 scientists across the United States, Canada, Latin America, Europe, the Middle East, Australia and China. Currently, more than 90 cents of every dollar donated is directed to breast cancer research and awareness programs. With exceptionally low administrative costs, BCRF continues to be one of the most efficient organizations in the country and is designated an “A+” charity by The American Institute of Philanthropy, the only cancer organization to achieve this. For more information about BCRF, visit www.bcrfcure.org.

To learn more about Wiley X Lacey sunglasses, the partnership with BCRF, or the company’s full line of high-performance protective eyewear — visit Wiley X Eyewear at 7800 Patterson Pass Road, Livermore, CA 94550 • Telephone: (800) 776-7842 • Or visit online at www.wileyx.com.

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WILEY X EYEWEAR UNVEILS BLUE PRINT FOR ECP BUSINESS GROWTH

Program Designed to Build a “Bullet-Proof” Profit Center Through
Industrial/Commercial Customers

Leading protective sunglass manufacturer Wiley X Eyewear has unveiled its “Blue Print” for success — part of a program developed to help eye care professionals turn the growing need for advanced industrial/commercial vision protection into new patients, additional sales and increased profits.

Wiley X’s new Blue Print provides eye care professionals with the product knowledge, sales information and specific steps they can follow to expand sales in the important industrial safety market. Designed to help ECPs build a “bullet-proof” profit center — a take on Wiley X’s ballistic eye protection and military heritage — the Blue Print includes an informative white paper and tri-fold brochure designed to look (not surprisingly) like an industrial blue print. This valuable information is available to ECPs for free, as is the support of Wiley X’s team of safety/sales experts.

“There are many factors that negatively impact the bottom line of eye care professionals today — Internet sales, managed care reimbursements and the overall economy among them,” said Wiley X Co-Owner Myles Freeman, Jr. “As experts in eye safety for a quarter century, we see a growing demand on the horizon for state-of-the-art protection in the American workplace. We believe that businesses and workers will respond to the availability of comfortable, stylish eyewear that still provides the highest level of protection. Wiley X glasses deliver this and more, and eye care professionals are the ideal partners to help bring this message to a largely untapped market,” added Freeman.

Nationwide statistics support this growing need for “seriously stylish” protective eyewear. Approximately 2,000 eye injuries occur each day in America, and many of these accidents happen because workers don’t consistently wear their safety glasses. Lack of comfort and style are among the primary reasons cited for not wearing protective eyewear, resulting in preventable injuries that cost companies millions in healthcare expenses and lost productivity each year.

Wiley X offers a wide array of comfortable, stylish eyewear designs employees actually want to wear — each exceeding ANSI Z87.1-2003 Optical, High Mass and High Velocity Impact Safety Standards. Wiley X is the only premium performance eyewear brand with this certification on every model it makes. Some models also meet the military’s stringent Ballistic VO Impact Standards; a key reason Wiley X is a leading provider of protective eyewear to elite U.S. Special Forces units around the world.

To learn more about Wiley X’s new Blue Print for eye care professionals — or the company’s full line of performance protective eyewear for work and play — visit Wiley X Eyewear at 7800 Patterson Pass Road, Livermore, CA 94550 • Telephone: (800) 776-7842 • Or visit us online at www.wileyx.com.

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WILEY X® EYEWEAR PARTNERS WITH ROUSH YATES PERFORMANCE PRODUCTS
TO PROMOTE AND SELL WILEY X SUNGLASSES
Move Shifts Wiley X's Racing Program Into High Gear, Capitalizing on Successful Branding Effort

Leading protective sunglass manufacturer Wiley X® Eyewear has announced a new partnership with Roush Yates Performance Products, world leading provider of custom racing engines, high performance parts and professional racing products. Through this new partnership, Roush Yates Performance Products will use its reach and reputation in the grassroots racing market to promote Wiley X's advanced vision protection and capitalize — literally — on the company's successful racing program.

Through this new business partnership, Roush Yates Performance Products will become a distributor for Wiley X Eyewear, offering these advanced sunglasses through its store and other qualified retail channels it establishes. Roush Yates Performance Products will promote Wiley X sunglasses to the grassroots racing market through a variety of channels, including top racer sponsorships, on-track announcements, sales promotions, trade show displays, consumer contests and more.

“We've been actively involved in racing for six years now, and have worked closely with many top teams and drivers in all three NASCAR race series,” said Wiley X President of Sales and Co-Owner Myles Freeman, Jr. “It's only logical that we develop business from the sport which has been such a great platform for Wiley X branding. Partnering with a respected organization like Roush Yates Performance Products will help us achieve this, and will take our overall racing program to new levels,” added Freeman.

This has been a banner year for Wiley X's racing efforts, including the launch of its race-themed Wiley X Mobile Merchandising Unit/Tech Center (currently touring racing events nationwide) and sponsorship of Roush Fenway Racing's No. 17 “Wiley X Sunglass Machine” Ford Fusion, which Matt Kenseth drove to victory at Dover International Speedway in May. Many top NASCAR drivers wear Wiley X sunglasses, because they recognize the importance of sharp, clear vision and Wiley X's unique brand of High Velocity Protection. Wiley X is the only premium sunglass brand with stringent ANSI Z87.1-2003 High Velocity and High Mass Impact standards rating on every product it makes, providing all wearers with the highest possible level of protection.

“We have the utmost respect for Wiley X and its track record of success in the racing business,” said Jon Sands, Vice President/Marketing for Roush & Yates Racing Engines, LLC. “The proven quality and superior performance of Wiley X sunglasses is right in line with automotive parts and products we sell. We are very confident we can build on this success and bring Wiley X products to a new audience of grassroots racing participants and enthusiasts,” added Sands.

To lean more about Wiley X Eyewear’s professional racing program — or the company’s full line of high performance eyewear for work and play — visit Wiley X Eyewear at 7800 Patterson Pass Road, Livermore, CA 94550 • Telephone: (800) 776-7842 • Or visit us online at www.wileyx.com.

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WILEY X EYEWEAR GOES AIRBORNE, BRINGING ITS INNOVATIVE MOBILE
MERCHANDISING UNIT/TECH CENTER TO EAA AIRVENTURE IN OSHKOSH, WISCONSIN

Leading Protective Eyewear Manufacturer to Exhibit at
“World's Greatest Aviation Celebration” July 25-31


Wiley X Eyewear's popular Mobile Merchandising Unit/Tech Center is taking a short detour from its busy NASCAR schedule to bring its “X-Factor” Mobile Merchandising Tour to EAA Airventure — the “World's Greatest Aviation Celebration”. This popular event — scheduled for July 25-31 in Oshkosh, Wisconsin — includes daily air shows, aerobatics, pyrotechnics displays, workshops and other activities reflecting the spirit of aviation.

This weeklong annual event attracts more than 500,000 EAA (Experimental Aircraft Association) members and aviation enthusiasts from around the world — and Wiley X will be there front-and-center to promote its message of High Velocity Protection (HVP™) technology to legions of flyboys and girls. To help get this message across, Wiley X will be bringing its new Mobile Merchandising Unit/Tech Center, an “eye-catching” custom 26-foot trailer designed to educate, inform and entertain visitors at high-profile events around the country.

This unique trailer uses a combination of attractive graphics, product displays, TV monitors, educational materials and on-site experts to share the Wiley X story. For more than 25 years, Wiley X has been a leading provider of protective performance eyewear for elite U.S. Military Special Forces units around the world. Wiley X is the only premium manufacturer with official ANSIZ87.1-2003 optical, High Velocity and High Mass Impact standards rating on every pair of sunglasses it makes. Wiley X lenses also deliver superior visual acuity in extreme environments while eliminating 100-percent of harmful UVA/UVB rays. This performance makes Wiley X a leading choice of NASCAR drivers, professional fishermen and other action sports athletes— and an ideal selection for a range of activities including flying, driving and playing in the great outdoors.

“Aviation enthusiasts and racing fans are similar in many ways, which is why Airventure will be a great venue to tell our story and meet with people,” said Wiley X Eyewear President of Sales and Co-Owner Myles Freeman, Jr. “Both audiences love high-speed thrills and appreciate the important role equipment plays in performance and safety. And they understand the importance of clear vision when you're pushing the envelope in a plane or on the ground. We're excited about taking our message to this new event and new audience,” added Freeman.

To learn more about Wiley X's full line of performance protective eyewear for work and play — visit Wiley X Eyewear at 7800 Patterson Pass Road, Livermore, CA 94550 • Telephone: (800) 776-7842. Or visit us online at www.wileyx.com.

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VETERAN-OWNED WILEY X® EYEWEAR CELEBRATES AMERICA'S INDEPENDENCE JULY 4TH

Leading Military Eyewear Provider Asks All Americans to Reflect on America’s Unique
Freedoms as We Gather With Friends and Family


Every 4th of July, Americans from every walk of life gather together to spend time with family and friends – enjoying picnics, parades, and of course, awe-inspiring fireworks displays. Wiley X® Eyewear, a leading provider of protective eyewear for U.S. soldiers and law enforcement, wants all Americans to pause on this Holiday to reflect on why it is and what it is we celebrate — the independence and freedoms we enjoy not only on this particular day, but every day of our lives. of Americans who have given their lives to preserve our freedom — the honor, gratitude and respect they deserve.

As a veteran-owned company, Wiley X is keenly aware that our nation’s independence and our personal freedoms have been challenged and defended many times over the years — often by brave men and women far from home. “We gather on July 4th to celebrate the birth of our great nation,” said Myles Freeman, Jr. Co-Owner of Wiley X Eyewear. “However, we tend to think of Independence Day as an historical Holiday, a celebration of events that happened more than 200 years ago. We need to remember and celebrate the uniquely American freedoms we enjoy today — and the sacrifices required to preserve them for future generations. As modern technology lets us see more of what goes on around the world, we’re reminded that freedom should never be taken for granted,” added Freeman.

For more than 25 years, Wiley X has supplied its advanced vision protection systems to elite Special Forces military units in action around the globe. Wiley X tactical eyewear products meet stringent ANSI Z87.1-2003 High Velocity and High Mass Impact standards, protecting soldiers against a range of dangers and providing the clear vision and eye comfort necessary for them to perform their duties in challenging conditions. Wiley X is the only premium sunglass brand with this ANSI rating on every product it makes — providing every wearer with the same level of protection.

For more information about Wiley X’s full line of high performance eyewear for tactical, occupational and recreational use — visit Wiley X Eyewear at 7800 Patterson Pass Road, Livermore, CA 94550 • Telephone: (800) 776-7842. Or visit us online at www.wileyx.com.

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VETERAN-OWNED WILEY X® EYEWEAR REMEMBERS SOLDIERS WHO GAVE THEIR ALL

Leading Protective Eyewear Provider Encourages Americans to
Honor Our Fallen Heroes May 30th

Wiley X® Eyewear has a long tradition of providing U.S. soldiers with state-of-the-art eyewear that protects their vision in combat situations and some the world’s harshest environments. This veteran-owned company is also making a concerted effort to provide our military personnel — especially the thousands of Americans who have given their lives to preserve our freedom — the honor, gratitude and respect they deserve.

“With Memorial Day marking the unofficial
kickoff to summer and many families taking the opportunity to get away for an extended weekend, it’s easy to forget the true meaning of this holiday,” said Myles Freeman, Jr., Co-Owner of Wiley X Eyewear. “Memorial Day is a time for Americans to reflect on the ultimate sacrifice so many have made over our great nation’s history. On behalf of the Wiley X family, I encourage people to pause during this holiday and really think about the gift we’ve all been given — as well as its tremendous cost. If you meet a veteran or a solider this weekend, make sure to say ‘thank you!’ We need to truly appreciate our fallen heroes and our standing soldiers alike,” added Freeman.

For more than 25 years, Wiley X has supplied its advanced vision protection systems to elite U.S. military units in action around the world. Wiley X tactical eyewear products meet stringent ANSI Z87.1-2003 High Velocity and High Mass Impact and optical performance standards, protecting soldiers against a range of dangers and providing the clear vision and eye comfort necessary for them to perform their duties in challenging conditions. Wiley X is the only premium performance sunglass brand with this ANSI rating on every product it makes — so wearers receive this same level of protection when wearing Wiley X sunglasses at work or at play in the great outdoors.

For more information about Wiley X’s full line of high performance eyewear for tactical, occupational and recreational use — visit Wiley X Eyewear at 7800 Patterson Pass Road, Livermore, CA 94550 • Telephone: (800) 776-7842. Or visit us online at www.wileyx.com.

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WILEY X® EYEWEAR CELEBRATES DOVER INT’L. SPEEDWAY WIN FOR MATT KENSETH
AND “WILEY X SUNGLASS MACHINE”

In Second NASCAR Sprint Cup Series Race Driving Wiley X Sponsored No. 17 Ford Fusion,
Kenseth Takes Checkered Flag at FedEx 400 Benefitting Autism Speaks

“We were already feeling like winners by taking primary sponsorship of Roush Fenway Racing’s No. 17 Ford Fusion, and were thrilled to see Matt Kenseth driving our ‘Wiley X Sunglass Machine’ on racing’s center stage,” said Wiley X Eyewear Co-Owner Myles Freeman, Jr. “Watching Matt take the checkered flag at Sunday’s NASCAR Sprint Cup Series event at Dover International Speedway, however, raised our excitement to a whole new level. As Matt and his team celebrated in Victory Lane, the entire Wiley X® Eyewear family was celebrating with him,” Freeman added.

For the second time this month, Kenseth climbed behind the wheel of this unique Wiley X sponsored car, boasting an eye-catching red/white/black color scheme and covered with Wiley X Eyewear logos. The car’s rear panel — a view some of the world’s best racers had as Kenseth passed them — features the words “Wiley X Sunglass Machine” in bold lettering.

This latest victory caps a busy and successful season so far for Kenseth, one of a select team of NASCAR drivers sponsored by Wiley X Eyewear. So far this season, Kenseth has two wins, four Top 5 finishes and five Top 10 finishes. This means Kenseth has finished Top 10 or better in each of his 11 starts so far. This latest victory gives Kenseth 342 total points, currently moving him up to 6th in the 2011 Sprint Cup Series title chase.

Kenseth’s success on Dover’s challenging “Monster Mile” track hinged not only excellent driving, but also some astute crew decisions. With the starting order and flow of the race affected by rain the night before and during the race, Kenseth had to methodically work his way up from his starting position of 24th. He had driven his way into fourth place by the time a final caution flag came on lap 362. A last-minute decision to quickly pit for fuel and two tires had Kenseth in good shape when the field restarted on lap 367. He grabbed the lead two laps later and never looked back, crossing the finish line ahead of Mark Martin, Marcos Ambrose, Kyle Busch and Brian Vickers.

The win resulted in a wealth of high-profile exposure for the Wiley X brand and the company’s aggressive racing program. “We couldn’t be prouder of Matt and his team for pulling off this exciting victory,” said Freeman. “Witnessing our car earn the checkered flag was a great experience. Watching Matt on the victory stand and doing worldwide media interviews wearing his Wiley X sunglasses and cap was like icing on the cake.”

Wiley X Eyewear provides its High Velocity Protection (HVP™) sunglass technology to many top drivers and interacts with racing fans nationwide with its high-profile “X-Factor” Mobile Merchandising/Tech Center. A leading supplier of protective eyewear products to elite U.S. military forces, Wiley X is the only premium performance sunglass manufacturer whose entire line meets ANSI Z87.1-2003 high velocity and high mass impact and optical performance standards.

To lean more about Wiley X Eyewear’s professional racing program — or the company’s full line of high performance eyewear for work and play — visit Wiley X Eyewear at 7800 Patterson Pass Road, Livermore, CA 94550 • Telephone: (800) 776-7842 • Or visit us online at www.wileyx.com.

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WILEY X® EYEWEAR OFFERING LIMITED EDITION DIE-CAST SCALE MODEL OF
MATT KENSETH’S NO. 17 “WILEY X SUNGLASS MACHINE” FORD FUSION

PREORDER NOW!

For a limited time, NASCAR fans have a chance to own what is sure to be a treasured racing collectible — a realistic, 1:24 scale die-cast model of Matt Kenseth’s No. 17 “Wiley X Sunglass Machine” Ford Fusion. Kenseth drove this Wiley X sponsored racer at the Showtime Southern 500 at Darlington Raceway May 7th, and most recently at the Fed Ex 400 benefiting Autism Speaks at Dover International Speedway May 15th where he took the checkered flag.

This collectible NASCAR Spring Cup Series replica features a die-cast body and chassis with an opening hood and trunk. It also features a detailed interior carefully modeled off the real racing machine. Manufacturer-specific engine detail under the hood adds to the amazing realism of this die-cast.

This attention to detail applies to the vehicle’s exterior, as well, starting with the car’s eye-catching black/red/white color scheme with every sponsor logo in perfect position and proportion. Large Wiley X Eyewear logos are featured prominently on this Ford Fusion racer, along with the words “Wiley X Sunglass Machine” found in large letters across the rear of the car. Truly a collectible for NASCAR enthusiasts, each of these die-cast models features a DIN (Diecast Identification Number) for registration and a silver sticker confirming the vehicle’s limited-run production number.

Wiley X Eyewear is very active on the racing front, providing its High Velocity Protection (HVP™) sunglass technology to many top drivers and interacting with racing fans nationwide with its “X-Factor” Mobile Merchandising/Tech Center. A leading provider of protective eyewear products to elite U.S. military forces, Wiley X is the only premium performance sunglass manufacturer whose entire line meets ANSI Z87.1-2003 high velocity and high mass impact and optical performance standards.

“We are so proud of our successful racing program and our sponsorship of this car, we needed a way to commemorate it,” said Wiley X Eyewear Co-owner Myles Freeman, Jr. “This limited production die-cast is not only a great way too fully activate our primary sponsorship of this car, it allows us to share this with racing fans and collectors,” added Freeman. The Wiley X Sunglass Machine Die-cast collectible can be pre-ordered online through May 27 for a discounted price of $64.95. After this, it will be offered for the regular retail price of $75.00.

To learn more about the Wiley X Sunglass Machine Die-cast — or the company’s full line of high performance eyewear for work and play — visit Wiley X Eyewear at 7800 Patterson Pass Road, Livermore, CA 94550 • Telephone: (800) 776-7842 • Or visit us online at www.wileyx.com.

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WILEY X® EYEWEAR OFFERS GREAT NEW PRODUCTS FOR
DADS AND GRADS THIS SUMMER

New Wiley X Models Like Active Series Flare and Slay, Climate Control Series Curve and
Black Ops Collection Zak Deliver Comfort, Style and Protection

A Father’s Day or graduation gift should say “you’re the best,” and nothing says it like the most advanced high-performance eye protection available. A gift of Wiley X® Eyewear tells your favorite Father figure or summer graduate that you think they’re pretty cool – and that you want them fully protected during the upcoming season’s hot-and-heavy outdoor action.

Wiley X offers dads and grads a variety of stylish sunglass choices that fit every lifestyle and occasion. From the fashion-conscious grad who wants to look good around town or at the beach, to the practical dad who wants to be protected while boating, riding a motorcycle, fishing, or on the job, Wiley X has them all covered.

This feeling of confidence goes beyond looking great — Wiley X is the only premium performance sunglass manufacturer whose entire line meets ANSI Z87.1-2003 high velocity and high mass impact and optical performance standards. This is the same level of protection that has made Wiley X a leading provider of protective eyewear systems to elite U.S. military forces in action around the world. In addition to this High Velocity Protection (HVP™), Wiley X’s advanced Selenite® polycarbonate lenses block the sun’s harmful rays and provide optical-quality clarity in all conditions. And because Wiley X sunglasses are Rx ready, they are an ideal choice for those who require prescription lenses.

Four new-for-2011 Wiley X styles make particularly perfect gifts, beginning with the new Active Series Flare™. Ideally shaped for small- to medium-sized faces, the Flare provides wraparound coverage, wide temples that block reflected glare and non-slip rubberized nose pads and temples for a secure, comfortable fit.

The new Wiley X Curve™ provides stylish good looks and full coverage for a variety of activities. Like all Climate Control™ series sunglasses, it features Wiley X’s patented, soft foam Facial Cavity™ Seal, designed to conform to the face and protect the eyes against wind, debris and reflected light. This makes the new Curve a great choice for boating, motorcycling and working in the shop. And thanks to its smaller shape, the new Curve will be especially welcomed by women, youth and others with narrow facial structures.

The new Black Ops Collection Zak™ has the power to unleash the inner “secret agent” in any dad or grad. Designed for medium to extra-large faces, this stylish eyewear system features sleek matte black frames with Smoke Grey lenses. Like all Black Ops Collection glasses, the new Zak combines ultra-cool, understated styling with the performance and protection to take on any outdoor activity. The new Active Series Slay™ is also available in a Black Ops Collection version, as well as with distinctive Gloss Black frames and Wiley X’s Polarized Silver Flash lenses. Either way, this sleek new model is built for outdoor action and serious protection.

To learn more about these new models — or the company’s full line of high performance eyewear — visit Wiley X Eyewear at 7800 Patterson Pass Road, Livermore, CA 94550 • Telephone: (800) 776-7842 • Or visit us online at www.wileyx.com.

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NEW WILEY X® FLARE™ SUNGLASSES JOIN ACTIVE SERIES™ —
COMBINING COMFORT AND FASHION-FORWARD DESIGN WITH WORLD-CLASS PROTECTION



Wiley X® Eyewear has expanded its popular Active Series™ of performance sunglasses with the stylish new Flare™ for 2011

Those with a “flair” for fashion will appreciate this new model’s attractive styling. The Wiley X Flare combines a frame ideally shaped for small- to medium-sized faces with wrap-around coverage to protect eyes from the sun’s harmful rays whether enjoying the great outdoors, driving on the highway or relaxing on the beach. The new Wiley X Flare is designed to do it all, and help you look good doing it.

The Flare features a Gloss Black frame matched with Grey Lenses to give wearers an understated, no-nonsense appearance. For those looking for a flashier look with 100% polarization, the Flare is also offered in a Polarized Emerald Mirror Lens inside a Matte Black Frame. Function and style are combined in the wide temples that block glare while providing an ideal location for the company’s distinctive WX logo. Wiley X’s non-slip rubberized temple tips and nose pads ensure that the Flare stays comfortably in place, regardless of the outdoor activity and how hot the action gets.

And Wiley X knows a thing or two about action. As a leading provider of performance eyewear for several elite Special Forces units for more than 25 years, Wiley X is known for protecting people’s vision under the most challenging conditions. And this same level of protection is built into every Wiley X product. In fact, Wiley X is the only premium performance sunglass manufacturer whose entire line meets ANSI Z87.1-2003 high velocity and high mass impact and optical performance standards. This is why Wiley X is also a leading choice of industrial safety programs, top NASCAR drivers, professional tournament fishermen and other action sports athletes.

The Wiley X Flare’s nearly indestructible frames are outfitted with shatterproof Selenite™ polycarbonate lenses offering 100% protection against harmful UVA /UVB rays. These lenses not only protect the wearer’s eyes against everything Mother Nature can throw his way, they deliver sharp, crystal-clear vision and superior contrast for all activities. The Flare is also RX ready, making it ideal for people who require prescription eyewear.

To learn more about the new Wiley X Flare — or the company’s full line of high performance eyewear for work and play — visit Wiley X Eyewear at 7800 Patterson Pass Road, Livermore, CA 94550 • Telephone: (800) 776-7842 • Or visit us online at www.wileyx.com.

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WILEY X® JOINS QUEST TO PREVENT AND CURE BREAST CANCER FOR SECOND YEAR
IN A ROW WITH ITS LACEY SUNGLASS PROGRAM



Wiley X® announced it will be continuing its commitment to help eradicate breast cancer, the disease that claimed more than 40,000 American lives last year. The company will be donating $3 for each pair of Wiley X LaceyTM glasses sold – one of its best-selling models – to The Breast Cancer Research Foundation® (BCRF). Last year

Wiley X succeeded in raising more than $10,000 for the cause and is taking the pledge to once more meet or exceed this amount.

With signature Cotton Candy-colored frames, the smartly designed Wiley X Lacey glasses are adorned with a special BCRF Pink Ribbon cling sticker on the lens. Both polarized and non-polarized models of the Wiley X Lacey are part of the fundraising program. Last year the program received a more than overwhelming response from the company’s dealer and retail network. Wiley X expects a similar reception this year.

“The mission Wiley X joins is a simple and honorable one: to achieve prevention and a cure for breast cancer in our lifetime,” said Wiley X President of Sales Myles Freeman, Jr. “All of us at the company feel privileged to be a part of such a noble cause.”

Don’t let its good looks fool you, performance lies at the core of the Wiley X Lacey glasses. The Wiley X Lacey was in fact designed with the dual purpose of style and protection. Certified as Occupational Eye Protection, Wiley X is the only premium sunglass manufacturer that has official ANSI Z87.1-2003 high velocity and a high mass impact standards rating on its entire product line.

The Breast Cancer Research Foundation® was founded in 1993 by Evelyn H. Lauder as an independent, not-for-profit organization dedicated to funding innovative clinical and translational research. In 2010, BCRF awarded $33 million to 172 scientists across the United States, Canada, Latin America, Europe, the Middle East, and Australia. Currently, more than 90 cents of every dollar donated is directed to breast cancer research and awareness programs. With exceptionally low administrative costs, BCRF continues to be one of the most efficient organizations in the country. BCRF has received 4 stars from Charity Navigator and an “A+” from The American Institute of Philanthropy. For more information about BCRF, visit www.bcrfcure.org.

To learn more about the Wiley X Lacey sunglasses, the partnership with BCRF, or the company’s full line of high performance eyewear — visit Wiley X Eyewear at 7800 Patterson Pass Road, Livermore, CA 94550 • Telephone: (800) 776-7842 • Or visit us online at www.wileyx.com.

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WILEY X® EYEWEAR — A VISION OF SUCCESS 25 YEARS IN THE MAKING

From America's Military to Renowned Race Car Drivers to Outdoor Enthusiasts,
Wiley X Delivers Superior Eye Protection In The Toughest Conditions



In a business where fashion often trumps function and some companies come and go in the blink of an eye, Wiley X® Eyewear has set a new benchmark for success. The family owned and operated company reached an important 25th Anniversary milestone in 2011, marking a quarter century of protecting people's vision in some of the most hazardous and challenging environments on the planet.

Over these 25 years, Wiley X has built a reputation for superior protection and performance in the field. Wiley X's premium performance sunglasses meet the stringent ANSI Z87.1- 2003 safety standard for High Velocity/High Mass Impact Standards and/or the Military VO Ballistic Impact Specs. Credentials like these are why Wiley X is standard issue gear for so many tactical and elite Special Forces unitsaround the globe. This same level of impact resistance has also made Wiley X a leading choice for industrial workers requiring OSHA-approved eye protection.

In addition to its battlefield proven eye protection, Wiley X also offers a range of specialized gloves for tactical situations. By providing the ultimate in hand protection while preserving manual dexterity, Wiley X has strengthened its position as a leading provider of protective gear for military, law enforcement and other tactical markets.

“This is a milestone we're very proud of,” said Myles J. Freeman the company's President of Sales. “We owe every bit of our success to a great team of employees, a customer demographic who demands only the best and our commitment to manufacture the most durable, functional eyewear found anywhere. I can't wait to see where we are a mere 5 years from now.”

Every pair of Wiley X sunglasses offered today — whether it goes on the face of a soldier, worker or weekend warrior — meets the same high standard of protection. The company's ability to fuse style and protection has developed brand loyalty among a wide range of outdoor sports enthusiasts — from drivers, motorcyclists and mountain bikers to rock climbers, shooters and fishermen. Innovations such as Wiley X's High Velocity Protection (HVP™) lenses and patented Facial Cavity™ Seal and Ultra Foam™ removable gaskets provide a unique level of comfort and confidence. Whatever the sport or activity, people can depend on Wiley X for protection against harmful UV rays, airborne debris, low-hanging limbs and other dangers.

Another key to Wiley X's “track record” of success has been the appeal of high-profile professional race car drivers who use and promote Wiley X. Wiley X is the eyewear of choice for an impressive stable of top NASCAR Sprint Cup drivers, including Denny Hamlin, Kevin Harvick®, Carl Edwards, Matt Kenseth and Greg Biffle, to name a few. Wiley X is also currently the official sunglass of all Roush Fenway Racing Teams.

Wiley X's advanced polarized lenses have also caught the eye of the world's top professional anglers, including Bassmaster Classic champion Skeet Reese (who has his own Wiley X Signature model), Edwin Evers, Stephen Browning and Jared Lintner, among others.

With this type of high-level of professional exposure and a steadfast commitment to new product development, Wiley X is well positioned for another 25 years of success and growth. The company recently moved into a brand new 40,000 square foot facility, ensuring it can continue to provide superior products and customer service while meeting growing demand in the tactical, occupational and recreational markets.

For more information on Wiley X's 25 years of success — or the company's full line of high performance eyewear for work and play — visit Wiley X Eyewear at 7800 Patterson Pass Road, Livermore, CA 94550 • Telephone: (800) 776-7842 • Or visit us online at www.wileyx.com. For updates on Wiley X pro athletes and events, find us on Facebook at www.facebook.com/wileyxeyewear


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WILEY X® SUPPORTS PARALYZED VETERANS AS THEY CAST AND BLAST
THEIR WAY THROUGH A COMPETITIVE 2011 SEASON


Veteran-Owned Company Sponsors PVA National Trapshoot Circuit and PVA Bass Tour

Wiley X® Eyewear has announced its 2011 sponsorship of two important programs that allow paralyzed veterans to compete against each other and other outdoor sportsmen in exciting shooting and bass fishing events around the country.

Wiley X will be providing thousands of dollars worth of its performance protective sunglasses to both the Paralyzed Veterans of America (PVA) National Trapshoot Circuit and the PVA National Bass Tour. Wiley X glasses will be featured prizes at prominent PVA shooting and bass fishing events throughout the 2011 season.

In PVA National Trapshoot Circuit events, shooters with disabilities and able-bodied shooters compete as equals in the fun and competitive sport of trapshooting— shooting at clay targets hurled upwards to simulate the flight of a game bird. This year's schedule of events around the country marks the 15th annual circuit for this exciting and tightly competitive event. Among the other notable sponsors for this unique series of shooting competitions are Cabela's, Winchester Ammo, SKB Shotguns and Leupold Optics.

Wiley X will be providing winners, staff, directors and volunteers for the PVA National Trapshoot Circuit with its new Wiley X Guard and Wiley X Saber Advanced tactical eyewear. Wiley X will also be part of the prize package recognition for the season's high-scoring overall shooter, high-scoring wheelchair shooter, and the winner of the Chad Crowley Award, for the highest overall PVA Voting member who is a veteran.

Both the Wiley X Guard and Wiley X Saber Advanced combine unparalleled protection with the ability to quickly change lenses to match shooting conditions. This advanced eyewear meets stringent MIL-PRF-31013 military ballistic standards (U.S. Military Combat Eye Protection) as well as ANSI Z87.1-2003 high impact certification (OSHA Occupational Eye Protection). In addition to advanced impact protection, Wiley X's lenses also provide 100% UVA and UVB protection. This level of performance and protection has made Wiley X a leading supplier of eyewear to elite military units around the globe. Because Wiley X is the only premium sunglass brand that certifies its entire line to exceed ANSI Z87 standards for safety, every pair of Wiley X glasses provides the same high standard of protection.

Wiley X will also be joining the likes of organizations like B.A.S.S., Bass Pro Shops, Minn Kota, Tracker Boats and Humminbird in its sponsorship of the PVA National Bass Tour. Wiley X will provide its polarized protective eyewear for tournament staff, directors and volunteers, as well as tournament winning anglers and the overall Angler of the Year. The PVA Tour consists of seven tournaments, each consisting of an Open/Team competition for anglers who wish to compete from a boat and a Bank Competition for anglers who prefer to fish from shore.

Wiley X polarized sunglasses provide the same level of protection found in its tactical eyewear, protecting anglers against everything from airborne debris and low-hanging limbs to flying lures. The advanced fish-spotting performance of these glasses have made Wiley X the choice of many top professional anglers, including Bassmaster Classic champion Skeet Reese and 2010 Angler of the Year runner-up Edwin Evers.

“As a veteran owned company, we're very proud to support Paralyzed Veterans of America and all of its efforts,” said Wiley X President of Sales Myles Freeman, Jr. “Shooting and fishing are two great American pastimes and an excellent way for people to enjoy the great outdoors. These events put on by PVA provide disabled veterans and others with a chance to share and enjoy these life-affirming activities, all in the spirit of healthy competition. We're honored to present these brave sportsmen and event organizers with our products,” added Freeman.

To learn more about the PVA Bass Tour and the PVA National Trapshoot Circuit, visit www.pva.org/sports.

For more information about Wiley X's full line of high performance eyewear for work and play — visit Wiley X Eyewear at 7800 Patterson Pass Road, Livermore, CA 94550 • Telephone: (800) 776-7842. Or visit us online at www.wileyx.com.

“Like us" on Facebook for a chance to win a free pair of shades and other cool gear.


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GIVE THE GIFT THAT KEEPS ON GIVING

Sleek New Lines of Wiley X® Eyewear Provide Year-Round Style and Protection


As the holidays approach, so looms the age-old question of what to get for the outdoor enthusiast who has everything. One thing guaranteed to fill you with the holiday spirit is assurance that with the incredible new lines of high performance Wiley X® Eyewear this year, you can find the perfect glasses for the most unique man or woman in your life. Whether their passions include rock climbing, fishing, surfing, motorcycling or just looking sharp — Wiley X is at the top of everyone’s list.

With new superstars in the line-up such as the Wiley X Lantern™ from the company’s acclaimed Active Series, and Wiley X Hydro™, Xcess™ and Quake™ from the stylish and street smart Wiley X Street Series, there are enough bold new styles and unmatched protective features to make every day feel like Christmas. For the ‘control freak’ in the family, there’s the all-new Wiley X Rout™ from the company’s famed Climate Control™ series — often copied, never duplicated — with built in Top Down™ Ventilation. This feature allows air to flow over the lenses which keeps out dust, debris and insects when the trail or mountain gets extreme.

Fashion forward good looks may make folks fall in love with these versatile new Wiley X models, but nothing says “I love you” like the industry’s highest levels of protection — from ANSI certified unbreakable lenses and frames — Wiley X is the only premium performance sunglass company whose full line meets the ANSI Z87.1-2003 high velocity and high mass impact standards for safety — to 100% UVA and UVB protection.

With plenty of slick new design features and a wide range of shapes and sizes — these new lines have something for every size head, and for just about every sporting activity you can think of. Wiley X is trusted all over the planet by everyone from Special Forces to world class athletes — and now all this industry-leading performance and protection is wrapped up in a wide selection of gorgeous packages, to keep your loved ones safe no matter how extreme they like to play, and keep them looking good doing it.

To learn more about the company’s full line of high performance eyewear — contact Wiley X, Inc. at 7800 Patterson Pass Road, Livermore, CA 94550 • Telephone: (800) 776-7842 • Or visit us online at www.wileyx.com.

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WILEY X® TO SPONSOR JOEY LOGANO’S #20 CAR IN MIAMI’S NATIONWIDE SERIES RACE

Industry Leading Eyewear Creator and Video Game Publisher Mastiff
Among the ‘Big Dogs’ in the Tall Grass Down South



Wiley X® is pulling out the stops for the upcoming nationwide Series Race in Miami Florida on November 20th — look for the signature Wiley X logo splashed all over champion Joey Logano’s number 20 car in this highly competitive battle. Logano, longtime Wiley X sponsored driver, became the youngest winner in the Sprint Cup Series race in NASCAR history, and this former Camping World East Series champion is currently ranked number 9 in the Nationwide Series. So it’s going to be a hot one, even by Miami standards.

Wiley X will be joined on Logano’s car by the striking canine logo of popular video game publisher Mastiff LLC — dovetailing nicely with the two organization’s recent collaboration in the work of incredibly lifelike gaming experiences. Wiley X’s popular tactical eyewear and gloves were selected to appear in the new Reload game by Mastiff that’s already been creating serious buzz this year. Perfect type casting, as the game features unbelievably realistic weapons and tactics simulations transporting the player into a role as their choice of an exhibition shooter, soldier and law enforcement official — and Wiley X has been supplying the world’s most high performance tactical gear to the armed forces and L/E community for decades.

Logano has had an undeniably amazing career, despite the fact that he is only a couple of decades old, himself — and he and his crew, along with other NASCAR greats, have been trusting their eyes to Wiley X’s battlefield-proven glasses for years. In fact, this is hardly Wiley X’s first time on the fast track — its glasses are so rugged and great looking, that they’re worn by racing superstars all over the world. And, Wiley X is the only premium sunglass manufacturer that certifies all of its products to exceed ANSI Z87.1-2003 high velocity and high mass impact standards, so whether it’s for Pit Row or setting your sites on bad guys in virtual shooting scenarios or real ones, they have the right High Velocity Protection™ (HVP™) eyewear tailored for extreme safety and style.

To learn more about Wiley X’s NASCAR sponsorships or the company’s full line of high performance eyewear — visit Wiley X Eyewear at 7800 Patterson Pass Road, Livermore, CA 94550 • Telephone: (800) 776-7842 • Or visit us online at www.wileyx.com. For updates on Wiley X pro athletes and events, find us on Facebook at www.facebook.com/wileyxeyewear


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WILEY X® SALUTES THE BRAVE MEN AND WOMEN OF THE ARMED FORCES

Every Day is Veteran’s Day for the Tactical Eyewear and Accessory Leader


Wiley X® Eyewear has been developing the kind of rugged, battlefield proven eyewear, gloves and tactical accessories that have made it standard issue for top military and law enforcement personnel worldwide. With Veteran’s Day approaching, the attention of the world turns to honoring the valor and sacrifices made by those who protect our freedom today and all through our country’s proud heritage. And, Wiley X has been proud of its own 20+ year legacy, but for the entire team of veteran owned and operated Wiley X, applauding those who make our way of life possible is part of the day-to-day business model.

Wiley X is the only premium sunglass manufacturer whose entire line is certified to exceed ANSI Z87.1-2003 high velocity and high mass impact standards. The experts at the company know what the people who wear their products face in the field — environments so dangerous, mercurial and punishing that taking chances with anything other than real protection can mean life or death. In fact, Wiley X tests each model of its eyewear vigorously, and from different angles, to withstand the impact of a .25” diameter steel ball fired at 150fps, and the weight of a 1.1lb pointed projectile dropped from a height of 50” before entrusting to the faces of those who protect the U.S.

ISO 9001:2008-certified Wiley X knows that those serving in the armed forces are held to a higher standard, and feels that its eyewear needs to set the benchmark for safety and performance, as well. Specific Wiley X products are certified to the military’s rigid Ballistic VO impact standards, and have even received coveted National Stock Numbers (NSN) numbers, which identify standardized supplies that are recognized by the United States Department of Defense (DoD) and all NATO countries. Wiley X also provides exceptionally rugged tactical gloves that are trusted by the same members of the Special Forces, the USMC, and elite members of the L/E community to name a few — creating these well engineered protective gloves and accessories to help them achieve victory in the field day in and day out.

The company recently launched a new Wiley X Black Ops™ Collection — a line expressly developed for upper echelon tactical operatives — with their signature High Velocity Protection™ (HVP™) and shatterproof Selenite™ Polycarbonate lenses which offer 100% UVA and UVB protection.

So on November 11th, when you join the rest of the country to applaud those who have fought the good fight and faced danger as part of their day-to-day duties now and throughout history, remember that these heroes put their lives on the line for all of us and that freedom comes at a price.

To learn more about Wiley X’s full line of high performance eyewear — visit Wiley X Eyewear at 7800 Patterson Pass Road, Livermore, CA 94550 • Telephone: (800) 776-7842 • Or visit online at www.wileyx.com. For updates on Wiley X pro athletes and events, find us on Facebook at www.facebook.com/wileyxeyewear.


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WILEY X® MARKS THE SPOT — FOR AUTHENTIC ANSI-Z87.1-2003 CERTIFIED EYEWEAR

Quality eyewear has gotten exponentially more sophisticated over the years, with options that provide advanced protection against UVA/UVB rays and lenses and frames that can protect both the eye and the face. Savvy consumers are becoming more educated about what kind of glasses they buy — whether it’s just to stay safe and look good at the beach, or for more rigorous and high risk activities like on-the-job safety, motorcycle riding, hunting, fishing, shooting sports and tactical applications. That’s when making the call about what you trust to stand between you and hazards that can damage you and your eyesight is mission critical. The benchmark for protection in this class is the renowned ANSI Z87.1-2003 standard — only glasses certified to this rigorous requirement are allowed to have the official Z87 marked on the product. So, if you don’t see that inscription, you’re not seeing a certified product, and chances are, your eyes are not fully protected.

Veteran-owned and operated Wiley X® Eyewear has been making trusted eyewear solutions for everyone from the fashion forward to the front line for more than 20 years. While the company is trusted all over the planet to provide the ultimate in ballistic protective eyewear for military, industrial, motorcycle, pro anglers, shooters, top motorsport teams and other high performance athletes and individuals, Wiley X is also the only premium performance eyewear company whose entire line of lenses and frames is certified to the coveted ANSI Z87.1-2003 standard. The mark of this certification is found on the lenses, frame and temples of every pair of Wiley X glasses, proving that the product is officially certified to this demanding set of parameters — as opposed to merely “meeting” the standard by undergoing tests that emulate it, as claimed by some manufacturers. There’s a big difference — to earn this official safety certification, both Wiley X frames and lenses must withstand the weight of a 1.1 lb. pointed projectile dropped from a height of 50” — with the lens intact and frame attached. Plus, ANSI requires that both frames and lenses stand up to the impact of a .25” diameter steel ball traveling at 150 feet per second.

Wiley X’s commitment to rigorous safety has helped the brand gain acceptance in the most diverse suite of applications possible — for use where authentic protection, backed up by authentic certification — is the only choice. From on-the-job safety in hazardous environments to keeping motorcyclists safe and seeing clearly on the roughest roads, Wiley X is trusted to back up its claims. For the workplace, ANSI Z87.1-2003 certification is required for any eyewear to qualify as OSHA grade occupational personal eye protection. Any other eyewear, even if accompanied by claims of “meeting” or “tested” to ANSI Z87.1-2003 standards without the certification and authorized marking on frame and lens is non-compliant personal protective equipment (PPE) and subject to fines in facilities that require it, not to mention putting the workers who use it at incredible risk.

The rules of the road are changing as well. Departments of Transportation (DOTs) in 36 states now require eye protection that must be manufactured in conformity with the regulations established by ANSI – Z87.1, making the rules for protective eyewear commensurate with the stringent requirement for helmets.

Wiley X is no stranger to the world’s toughest certifications and standards — having recently achieved ISO 9001:2008 certification and launching lines like the new Wiley X Saber Advanced shooting system that meet ANSI Z87.1-2003 high velocity standards and MIL-PRF-31013 military ballistic standards. The affordable line has a 3.0mm thick lens, making it the thickest, most durable lens in the tactical eyewear industry for the best value ($38 MSRP for the single lens package). Like all Wiley X eyewear, the lenses are made of scratch-resistant and shatterproof Selenite™ polycarbonate, and are backed up with the company’s signature High Velocity Protection™ (HVP™) to present an unencumbered field of view.

Whether you’re playing hard or facing threats in the line of duty, experts say that some 90% of eye injuries could be avoided by wearing the proper eyewear — so why take a chance on products that can’t stand up to the dangers in any environment? Look for the official mark of distinction that proves that your eyewear has officially stood up to the toughest tests possible.

To learn more about Wiley X’s ANSI certification — or the company’s full line of high performance eyewear — visit Wiley X Eyewear at 7800 Patterson Pass Road, Livermore, CA 94550 • Telephone: (800) 776-7842 • Or visit online at www.wileyx.com. For updates on Wiley X pro athletes and events, find us on Facebook at www.facebook.com/wileyxeyewear.


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WILEY X® EYEWEAR GEARS UP FOR NATIONAL BREAST CANCER AWARENESS MONTH

Donating Part of Each Sale of Popular Pink Wiley X LACEY™ Sunglasses to Find a Cure

It’s October and the traditional fall colors are now pink rather than orange, as National Breast Cancer Awareness Month (NBCAM) is roaring into the country’s collective minds and hearts. Each October for the last 25 years has heralded a comprehensive, global health campaign created by a collaboration of major breast cancer charities to increase awareness and support for survivors and to raise funds for research, prevention and cure. Influential companies like Wiley X® have been “thinking pink” and developing creative, powerful methods with which to help share the message of hope.

Wiley X has been putting its best face forward by partnering with The Breast Cancer Research Foundation® (BCRF) in the fight to find a cure since January of this year. Continuing the exciting program throughout October, and the rest of 2010, Wiley X will donate $2.50 from the sale of each non-polarized pair of Cotton Candy colored frame LACEY™ glasses and $3.50 from each polarized pair of these top-selling women’s sunglasses. Each pair of the distinctive Wiley X Lacey’s has a signature BCRF Pink Ribbon cling sticker on the lens, so the message is loud and clear.

“Our commitment to finding a cure doesn’t start and end in the month of October,” says Myles Freeman, Wiley X President of Sales. “Our team believes that it is both our corporate responsibility and honor to put the power of our company behind causes that we fervently believe in. To say that this is one of them is an understatement, and we’re proud to lead by example along with so many other incredible organizations.”

Wiley X Lacey’s are a combination of ultra stylish design and hard-core eye protection. You wouldn’t realize it by just looking at them, but each pair is certified as Occupational Eye Protection. In fact, Wiley X is the only premium sunglass brand in which every SKU meets stringent ANSI Z87 safety specifications.

A key message in NBCAM is the importance of safety and early detection of this deadly disease, and Wiley X’s Lacey’s are a perfect fit for those who prefer to look good and protect their eyes—while sharing the message of hope and contributing to an important cause.

To learn more about the Wiley X Lacey sunglasses, the partnership with BCRF — or the company’s full line of high performance eyewear — visit Wiley X Eyewear at 7800 Patterson Pass Road, Livermore, CA 94550 • Telephone: (800) 776-7842 • Or visit online at www.wileyx.com. For updates on Wiley X pro athletes and events, find us on Facebook at www.facebook.com/wileyxeyewear.

The Breast Cancer Research Foundation® was founded in 1993 by Evelyn H. Lauder as an independent, not-for- profit organization dedicated to funding innovative clinical and translational research. In October 2010, BCRF will award $33 million to over 170 scientists across the United States, Canada, Latin America, Europe, the Middle East, and Australia. Currently, more than 88 cents of each dollar donated to the Foundation goes directly to breast cancer research and awareness programs. And the American Institute of Philanthropy has awarded the Foundation its highest possible rating of A+. BCRF is the only breast cancer organization to receive this accolade, and is the only cancer organization to currently hold this ranking. For more information about BCRF, visit www.bcrfcure.org.

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WILEY X® SPONSORED ULTRAMARATHON RUNNER DEAN KARNAZES CONTINUES TO TAKE ON AND CONQUER ALL THAT IS EXTREME

The prefix “ultra” can be placed before virtually any word describing Dean Karnazes, member of the Wiley X® “Xtreme” Team of sponsored high-performance athletes. Ultramarathon runner, ultra-businessman, ultra-motivational speaker and ultra-writer are just a few possible ways to describe the unbelievably accomplished runner known for amazing feats such as running 50 marathons in all 50 U.S. states in 50 consecutive days.

“The man is incredible, period,” said Myles Freeman, Jr., president of Wiley X. “It’s a true mark of distinction for us at Wiley X that Dean depends on our company’s technologically-advanced High Velocity Protection™ (HVP™) glasses when the elements – sun, wind, rain – are beating down on him on a 100 plus mile run.”

Karnazes who GQ stated “Makes the extraordinary look easy” has graced the cover of more than 20 magazines and been featured by a variety of media outlets from late night talk shows, 20/20 and The Today Show to Time, Wired and The New York Times. At 48, he averages upwards of three races a month. In September he has already completed the Kauai Marathon and the Audi Best Buddies Challenge in Central California. He also plans to compete in the NorthFace Endurance Challenge where competitors run a 50-mile mostly single-track course through forested areas in Wisconsin. Karnazes’ October schedule doesn’t look any lighter with the NorthFace Endurance Challenge in the Pacific Northwest, the Chicago Marathon and DK Silicon Valley Marathon on his to-do list.

Clocking anywhere between 50 to 200 miles a week making it easy to understand why Karnazes has earned the Competitor magazine Endurance Athlete of the Year title three times. In recent years he claimed the title of overall winner at the 4 Deserts Race Series as well as winner of the Vermont Trail 100 Mile Endurance Run.

Having pushed his body to human limits, Karnazes has run through extreme heat finishing a 135-mile ultramarathon through a boiling 120-degree Death Valley. He has also conquered the cold completing a marathon to the South Pole where temperatures reached 40 degrees below zero. While training – both physical and mental – along with sheer will play the largest role in his success, Karnazes does rely on some select equipment including his Wiley X glasses.

“Along with everything else your eyes get fatigued when you’re running long distances and experiencing everything from various light changes to harsh weather conditions,” said Dean Karnazes. “Keeping glare, dust, debris and even rain out makes all the difference and that is why my Wiley X sunglasses do better than any other glasses I’ve worn. Simply put, I can’t worry about my eyes during a run and these glasses ensure that.”

Nearly indestructible, Wiley X glasses are designed to perform under extreme sporting conditions and are notably, the U.S. Military’s eyewear of choice. All Wiley X glasses feature durable frames and lenses made from some of the strongest materials on Earth. The company is the only premium sunglass manufacturer that meets official ANSI Z87.1-2003 high velocity and high mass impact standards certification. This means they are both laboratory and field-tested to be the toughest glasses around.

Karnazes was named one of the Top 100 Most Influential People in the World in a Time Magazine poll and took home the EPSN ESPY Award for Best Outdoor Athlete in 2006.

He has authored two books, his most recent 50/50: Secrets I Learned Running 50 Marathons in 50 Days – and How You Too Can Achieve Super Endurance! details his impressive completion of marathons in all 50 states. In addition, he writes regularly for Men’s Health.

Always looking to do more, Karnazes also takes on the role of motivational speaker to both young and old in between races and book signing appearances. He has raised more than $1.2 million to help children’s causes including the fight against childhood obesity and has his own charity, Kamo Kids.

Karnazes is part of Wiley X’s ever-expanding “Xtreme” Team of sponsored high-performance athletes. He is joined on the team by perennial NASCAR front-runners Denny Hamlin and Carl Edwards, 2009 Bassmaster Classic Champion Skeet Reese and sport shooting legend Patrick Flanigan.

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WILEY X® EYEWEAR LACEY™ SUNGLASS PROGRAM GENERATES INCREDIBLE NATIONWIDE SUPPORT FOR THE BREAST CANCER RESEARCH FOUNDATION®

Portion of Each Fashion-Forward Pink Pair Donated to the Cause for a Cure

Wiley X® has been honored to participate in the fight to find a cure for breast cancer and since January, 2010 has been donating $2.50 from the sale of each non-polarized pair and $3.50 from each polarized pair of one of its top- selling women's sunglasses. The company has committed to raising a minimum of $10,000 by the year's end for The Breast Cancer Research Foundation (BCRF) from its signature pink Cotton Candy colored frame Lacey™ glasses, and the momentum of the program has been spreading like wildfire. Every pair of Wiley X Lacey eyewear has a special BCRF Pink Ribbon cling sticker on the lens, and the response of sales through Wiley X's dealer network has been overwhelming — bringing the heat to this important cause, just in time for summer.

The Breast Cancer Research Foundation is committed to preventing breast cancer and finding a cure in our lifetime by funding clinical and translational research worldwide. A minimum of 85 cents of every dollar raised through the foundation's efforts goes directly to breast cancer research and awareness programs. “When we started this program in partnership with BCRF, we were humbly grateful for the chance to play a role in the critical battle against this deadly disease,” says Myles Freeman, Wiley X President of Sales. “The excitement generated about the program thus far is so encouraging, and we look forward to sharing the message of hope and support throughout the rest of the year.”

The Wiley X Lacey's connection to healthy living began before this year's program with BCRF. The boldly fashionable line is actually certified as Occupational Eye Protection — in fact, Wiley X is the only premium sunglass brand in which every SKU meets stringent ANSI Z87 safety specifications. Thanks to its powerful blend of good looks and unbeatable performance and safety attributes, the Wiley X Lacey is currently one of the best selling of the company's popular Street Series SKU at top national sporting goods chain stores, optical dealers, and NASCAR race events throughout the country. And now with the partnership between Wiley X and BCRF raising record-breaking awareness, even more women than ever before can support the cause for a cure with style and flair, while sporting some of the most powerful eye protection on the market.

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INDUSTRY-LEADING EYEWEAR MANUFACTURER WILEY X® PRODUCTS A PERFECT FIT FOR OSHA EYE PROTECTION REQUIREMENTS IN THE GULF COAST

ANSI Z87-Certified Protective Eyewear Part of Outlined Equipment for Workers

Workers rushing to participate in oil spill response efforts are currently undergoing OSHA-required training to prepare them to safely contend with the disaster in the Gulf. OSHA has determined that those working to clean up the spill must wear OSHA-rated protective gear, including sunglasses, and has outlined strict guidelines regarding the types of eyewear worn in this dangerous work. Wiley X Eyewear has been providing high performance protective eyewear for decades, and its polarized models, Climate Control and new Safety Series have been much in demand for the toxic environment faced by these individuals — who now number more than 35,000.

Depending on the type of work and environment, OSHA cautions workers that they will be facing hazards like potential eye injuries from dust, insects, flying debris, oil droplets and other airborne chemicals during the cleanup efforts. OSHA also recommends precautions like safety glasses that must have an ANSI Z87 mark on the lenses or frames in order to protect the eyes from chemical exposure. As a matter of fact, in all 16 oil spill response and cleanup tasks that OSHA has identified, it is required that safety glasses or goggles be worn.

Wiley X's entire line of eyewear has ANSI-approved lenses and frames — in fact, all lenses are made from shatterproof Selenite™ Polycarbonate — the most impact resistant material on the planet. Wiley X's polarized models like the Xcess, Scissor and Hydro provide cutting-edge polarized lens technology, which ensure 100% polarization to 100% UVA/UVB protection — to protect from eye strain and damage from the sun. Wiley X's Climate Control™ series includes models such as the new Rout as well as the popular AirRage, Brick and Jake, and come with the company's patented Facial Cavity™ Seal technology. The Wiley X Climate Control series has a patented, removable, soft foam Facial Cavity Seal for both long-term comfort and unparalleled protection against flying debris, wind and dust. The series' Top Down™ Ventilation System ensures comfort and prevents fogging, perfect for the hot, humid weather and long hours in the sun that the cleanup efforts require.

The new Wiley X Safety Series includes several goggle-style eye protection systems, MIL-SPEC glasses that combine all day wearing comfort with full facial coverage. Plus, most Wiley X's feature frames that are prescription ready, so wearers can incorporate their own prescriptions into the lens without needing additional eyewear to fall within the OSHA requirements.

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WILEY X® INC. SET TO MOVE INTO NEW CORPORATE
OFFICES/WAREHOUSE FACILITY IN LIVERMORE, CALIFORNIA


Wiley X Purchases and Remodels Building to Foster Healthy Working Conditions,
Achieve LEED Certification for Energy Efficiency and Environmental Responsibility

Wiley X® Inc., a family owned and operated company and world leader in the research, development and marketing of protective eyewear and gloves for military, law enforcement, and civilian markets, has announced plans to move into new corporate office/warehouse facilities in the company's hometown of Livermore, California.

More than just a corporate expansion into a larger facility, this move affirms Wiley X's commitment to environmental responsibility as well as the health and safety of Wiley X employees. The company purchased the nearly 50,000-square-foot building and began a remodel project in the summer of 2009 with the intent of achieving LEED (Leadership in Energy and Environmental Design) certification. LEED is an internationally recognized green building certification system that provides third-party verification that a building was designed and built using strategies aimed at increasing performance, reducing waste and improving quality of life. The Wiley X remodel project team was asked to put particular focus on creating a high-quality work environment with good indoor air quality and access to natural light.

When the company moves into the building on April 26, 2010, Wiley X will occupy 32,332 square feet of the 49,977-square-foot, one-story facility. Highlights of Wiley X's new headquarters include full-height exterior glazing and “smart” skylights that provide all occupied spaces, including the warehouse, with natural light. This reduces energy consumption while providing a pleasant and productive working atmosphere. Further energy savings are realized through the use of efficient new HVAC and lighting systems, as well as fixtures designed to reduce water consumption. Low emitting building materials, many of which were manufactured regionally and contain high recycled content, contribute to improved indoor air quality. The team responsible for this effort includes project management firm Terrasset Management Group, architects and interior designers Reel Grobman and Associates, general contractor W.L. Butler Construction, audio/visual design and installation by W. Bradley Electric, Inc. and design build subcontractors AMS Heating and T.S. Electric, Inc. Commissioning was provided by Rick Unvarsky Consulting Services, Inc. and LEED consulting services by Mary Davidge Associates. The entire project team worked together diligently in implementing the LEED intent and providing the needed documentation during the process.

We caught up with Myles Freeman, President of Sales and Co-owner of Wiley X, Inc. “This is an exciting time for Wiley X employees and distributors worldwide. Sales are up, we need more space to help meet our goals of expansion, and we're going to be able to accomplish this in our new state-of-the-art (soon-to-be) LEED Certified Facility. It gives us all a great sense of accomplishment to walk into a corporate environment that encourages the conservation of energy and the overall health and well being of our employees,” said Freeman.

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LIGHT THE WAY TO HIGH PERFORMANCE AND
FASHION WITH THE NEW WILEY X LANTERN™

Latest Brilliant Addition to Renowned Wiley X Active Series™


The new Wiley X Lantern™ is the latest shining example of the industry leader's hybrid of ingenuity and carefully crafted performance-enhancing features — a favorite of top athletes, elite armed forces and active enthusiasts across the globe. Part of the Wiley X Active Series™, it delivers a sleek profile combined with an incredibly secure fit. With specially engineered features like its snug, comfortable rubber nose pads and temple gloves, these great looking shades keep right in place no matter how extreme your sport or activity.

The Wiley X Lantern has smoke grey lenses and gloss black frames that are so fashion-forward you'd hardly guess that the lenses are also indestructible Selenite™ polycarbonate and the frames are practically unbreakable. In fact, Wiley X is the only premium performance sunglass company whose full line meets the ANSI Z87.1-2003 certification for safety — in other words, they provide the industry's most amazing looks with OSHA-grade occupational eye protection.

The new Wiley X Lantern is perfect for high-speed fun in the sun, whether you're cruising on your motorcycle, snowboarding, or just hitting the town with friends. There's a reason the company's famed High Velocity Protection™ (HVP™) has made an impact with racing superstars as well as those who protect our country — these glasses can protect your eyes from debris with unparalleled impact resistance. And for those seeking the glare-blocking advantages of advanced Filter 8 polarized lenses like fishing and boating enthusiasts, the new Lantern is available with polarized bronze lenses and gloss tortoise frame.

The Wiley X Lantern has a low profile, so it will keep up with you wherever your adventure leads, but has a generous temple design for cutting-edge great looks that also keeps peripheral glare from being an issue. Like most Wiley X eyewear, it's Rx compatible, so you can transition seamlessly from one part of your exciting life to another — secure that these amazing sunglasses will go the distance.

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WILEY X® INC. COLLABORATES WITH TACTICAL GEAR LEADER 5.11
TO OFFER EXCLUSIVE ANSI-APPROVED PROTECTIVE EYEWEAR

New 5.11 Tactical Climb and Shear First of New Eyewear Line Providing
Ultimate Vision Protection for Law Enforcement, Military and Other Tactical Users

Vision protection innovator Wiley X®, Inc. has announced an ongoing collaboration with Modesto, California-based tactical clothing leader 5.11 Tactical® to create a new line of cutting-edge protective eyewear systems for military, law enforcement, fire/EMS professionals and others who serve or work in dangerous conditions.

This collaboration of visionary companies has resulted in the development of two initial new eyewear styles — the 5.11 Shear and the 5.11 Climb — designed and manufactured by Wiley X to meet 5.11’s stringent specifications for comfort, performance and high-velocity protection.

These glasses exceed ANSI Z87.1 safety and ANSI Z80.03 optical standards, delivering both the serious protection and the clear, comfortable vision required to perform duties under the world’s most challenging environments. Both the Shear and the Climb feature die-cut, low distortion Selenite® polycarbonate lenses that are 10 times more impact resistant than glass or resin. These lenses feature Wiley X’s battlefield-proven T-Shell™ coating for superior resistance to scratching, cracking or crazing. In the Wiley X tradition, these lenses also provide wearers with 100-percent UVA/UVB protection.

Frames are crafted from Rislan® G350 which is virtually indestructible and resistant to chemical or UV damage. Oil- and sweat-resistant touch points at the nose and temples make these glasses comfortable for work, training and general wear. Both the new Climb and the Shear come with a molle-compatible 5.11 SlickStick™ protective carry case for ease of transport and ready access.

“We’re extremely proud of the fact that 5.11 selected Wiley X, a world leader in developing their new protective eyewear line,” said Wiley X President of Sales Myles Freeman, Jr. “They are also a global leader in functional, innovative tactical wear that protects users from head to toe. Our eyewear technology has been protecting law enforcement and armed forces personnel under some of the most extreme conditions in the world. This is a great alliance that will bring an even greater level of protection to those who put their safety and their lives on the line,” added Freeman.

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NEW WILEY X® EYEWEAR ROUT™ GOES THE DISTANCE
New Design a Perfect Blend of Great Looks and Serious Eye Protection

Wiley X® has been providing high performance solutions for a diverse set of eyewear applications for more than 20 years. Stylish and sleek, rugged and versatile, Wiley X has been delivering the goods with its High Velocity Protection™ (HVP™) for enthusiasts worldwide. And the newest addition to its popular Climate Control™ series, the Wiley X Rout™, is charging onto the scene with the speed of one of the company's famous sponsored drivers.

Like all of Wiley X's Climate Control eyewear, the new Rout boasts the company's Top Down™ ventilation and patented removable foam Facial Cavity™ seal, to keep vision clear when the going gets hot, not to mention keeping wind, dust, debris and peripheral light away from wearers' eyes. The design is tailor-made for any outdoor activity, from motorcycling and biking to snow sports and boating — or just looking good while kicking around town. And like all of Wiley X's renowned styles, they're made to withstand whatever hazards Mother Nature and the job site throw at them.

Now you can bring good looks and incredible performance and reliability to the table with the edgy new design featuring Wiley X's signature Smoke Grey lenses, to provide the ultimate in protection and flair. Like all Climate Control styles, the Rout will also be available with polarized and LA™ Light Adjusting photochromic lenses. And best of all, these lenses are even made of ANSI-certified shatterproof Selenite polycarbonate, so they protect as well as they look.

The aggressive good looks and practically indestructible features don't start and end with the lenses — the Wiley X Rout also has ultra-slick gloss black, prescription-ready frames that also meet ANSI Z87.1-2003 standards for safety. Wiley X is trusted by pro anglers, members of law enforcement, motorsports superstars, safety directors and outdoor fanatics of every stripe, and the new Rout brings the latest edition of cool and protection to the journey — for professionals and laymen alike.

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WILEY X® EYEWEAR ADDS WORLD RENOWNED ULTRAMARATHON RUNNER DEAN KARNAZES TO ITS TEAM OF SPONSORED “XTREME” PERFORMANCE ATHLETES

Vision protection innovator Wiley X® Eyewear is proud to announce a new sponsorship agreement with world famous ultra marathon runner, motivation speaker and best-selling author Dean Karnazes. The latest addition to Wiley X’s expanding “Xtreme” Team of sponsored high-performance athletes, Karnazes joins the likes of perennial NASCAR front-runners Denny Hamlin and Carl Edwards, 2009 Bassmaster Classic Champion Skeet Reese and sport shooting legend Patrick Flanigan.

“The individual high-performance athletes with whom we work are a diverse group. They succeed because they demand the most from themselves and their equipment,” said Wiley X President Myles Freeman, Jr. “Each man and woman on our team is different, but they have two things in common: winning and Wiley X. We’re proud to be associated with Dean and honored that he depends on our technology to protect his vision under some of the most extreme conditions on Earth,” Freeman added.

To call Karnazes simply a runner is like calling Wiley X Eyewear just another pair of sunglasses. Many of Karnazes’ running accomplishments defy logic, as well as our normal understanding of human endurance. He recently ran an astonishing 50 marathons (26.2 miles) on 50 consecutive days in all 50 states, ending with the famous New York City Marathon (which he completed in a very competitive three hours and 30 seconds). Then — as if that wasn’t impressive enough — Karnazes ran from New York back to St. Louis (the site of the first marathon in the series), a 1300-mile jaunt. Karnazes thrives on pushing his body, his mind and his gear to the limits, from running a 135-mile ultramarathon across Death Valley, California in 120-degree heat to finishing a marathon race to the South Pole in 40-below-zero temperatures.

When he’s battling the elements “on the run,” Karnazes relies on Wiley X’s High Velocity Protection™ (HVP™) technology, trusted by US Armed Forces and law enforcement around the world. “I’m confident that my Wiley X sunglasses will protect my eyes through whatever Mother Nature throws at me — blowing dust, flying debris, driving rain and harsh glare. The superior quality of these frames and lenses help keep my eyes comfortable and provide the sharp vision I need to handle challenging terrain and constantly changing light conditions,” Karnazes said.

Karnazes was named one of the Top 100 Most Influential People in the World in a Time Magazine poll and was recognized with an ESPN ESPY Award as Best Outdoor Athlete for 2006. His book, Ultramarathon Man: Confessions of an All Night Runner, was a national bestseller. He recently authored another popular book, 50/50: How to Achieve Super Endurance.

When he’s not running or writing, Karnazes stays busy speaking at schools, youth groups and Fortune 500 corporate events, relaying the importance of health, exercise and proper diet while encouraging people of all ages to strive for their goals.

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WILEY X® EYEWEAR TO MAKE A DONATION FROM EACH PAIR OF LACEY™ SUNGLASSES SOLD TO THE BREAST CANCER RESEARCH FOUNDATION®

Industry Leader Joins the Fight to Share Vision of a Cure

Wiley X® is proud to announce that for the entire year of 2010, it will donate $2.50 from the sale of each non-polarized pair of its popular Lacey™ sunglasses and $3.50 from each polarized pair of the line to The Breast Cancer Research Foundation (BCRF).

This official partnership will start January 1, 2010, and will be supported through Wiley X's extensive US dealer network. Each pair of Wiley X Lacey sunglasses will sport a signature BCRF Pink Ribbon cling sticker on the lens, to raise awareness of the organization's efforts to find a cure.

The Wiley X Lacey sunglasses are a perfect vehicle for this important message, as the sunglasses sport Coral Pink lenses and a distinct, pink Cotton Candy colored frame to meld seamlessly with the recognized hue affiliated with breast cancer awareness.

The Breast Cancer Research Foundation is dedicated to preventing breast cancer and finding a cure in our lifetime by funding clinical and translational research worldwide. A minimum of 85 cents of each dollar donated to the Foundation goes directly to breast cancer research and awareness programs.

“We're fortunate that our Laceys have gained such widespread popularity, and we are honored to have the chance to partner with such a successful, well respected organization like BCRF in this fight for a cure,” says Myles Freeman, President of Sales for Wiley X. “This is a chance for us to do our part in raising money and awareness, and this worthy cause deserves our attention and our efforts to make a difference.”

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Wiley X, Inc. Brings Christmas Early for Winner of High Velocity Protection™ Sweepstakes

Livermore, Calif. – East Bay’s Wiley X, Inc. gave an early Christmas gift to Wisconsin college student, Kiley Djupstrom, today. The Middleton resident won a custom 2008 Arlen Ness “Highliner” motorcycle, courtesy of Wiley X, drawn from more than 33,000 sweepstakes entries.

“This all feels like a dream!” says Djupstrom. “I can’t believe that I won a motorcycle, and right after I just hit a deer over Thanksgiving. I want to put it under my Christmas tree. Thank you so much Wiley X!”

This year, Wilex X launched its first nationwide sweepstakes to show appreciation for its fans. Not only did Djupstrom win a motorcycle, but first prize honors were awarded to John Boling, Jr. of Charlotte, N.C., who nabbed a one-of-a-kind autographed Impact Z Racing helmet, signed by racing legends Carl Edwards, Matt Kenseth, Greg Biffle, Kevin Harvick and Denny Hamlin.

Entries for the sweepstakes were submitted through Wiley X automated kiosks featured at NASCAR events nationwide, registration on the Wiley X website, or at any participating dealers.

“With more than 33,000 participants all over the U.S., we are thrilled with the incredible response the HVP sweepstakes generated,” says Myles Freeman, Jr., president of sales for Wiley X. “We know our fans are diehards and demand the best, so it’s an honor to successfully connect with them both as an eyewear supplier and a member of the same demographic — whether it’s racing, cycling, fishing, or climbing and everything in-between. We know how our fans work, live and play hard, and we felt that partnering with legends like Arlen Ness and the racing greats was the perfect fit to say ‘thank-you’ to the industry and our customers.”

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WILEY X® EYEWEAR RECEIVES GLOBALLY RECOGNIZED ISO 9001:2008 CERTIFICATION

Year-Long Effort Results in Company-Wide Quality Management System, Will Keep Wiley X on the Cutting Edge as Organization Grows Around The World

Wiley X® Eyewear, a leading provider of protective eyewear products for the U.S. military, outdoor sports enthusiasts and the safety industry in general, announced today it has received ISO 9001:2008 Certification from National Quality Assurance (NQA), USA.

This certification came as a result of an intensive, yearlong effort to improve every aspect of the company’s operations. “We’re very proud of this certification and the positive light it shines on every person within our organization,” said Wiley X Eyewear President of Sales Myles Freeman, Jr. “This certification ensures the industry that the quality of our products and our business practices will remain at a consistently high level. Most importantly, it demonstrates a new corporate culture of excellence that positions Wiley X Eyewear for future growth and success in the U.S. and around the world,” Freeman added.

ISO 9001 is an International Quality Management System Standard that specifies requirements within which an organization demonstrates its ability to consistently provide product or service to meet customer and legal requirements, enhancing customer satisfaction and opening the way to continual improvement. It is recognized around the world as a standard of excellence, with more than 1,000,000 global organizations and 50,000 U.S. organizations certified. ISO 9001:2008 is the most current version of this standard.

“The implementation of our new Quality Management System was essential to meet the demands of our rapidly growing organization and brand,” said Bret Bradford, Wiley X Eyewear’s Quality Assurance Manager. “We established a comprehensive, yet easy to follow system that will keep us on the cutting edge of the vision protection industry. These ISO 9001:2008 compliant policies and procedures ensure that the quality of our products five years down the road will be as good — or better — than it is today. You might say that attaining certification was an important part of our vision for the future,” added Bradford.

Wiley X is accustomed to meeting exacting standards. The company is a leading provider of protective eyewear products for U.S. Army Rangers, Navy SEALs and other elite Special Forces Units in action around the world.

Wiley X’s High Velocity Protection (HVP™) frames and lenses exceed stringent ANSI Z87.1 safety and ANSI Z80.3 optical standards for superior impact resistance and distortion free vision.

Wiley X also offers a full range of high-performance protective eyewear products that provide this same advanced level of protection for enthusiasts of every outdoor activity. This has lead to increased brand recognition and growing use among enthusiasts of a wide variety of demanding outdoor sports and activities, including boating, fishing, motorcycle riding, mountain biking, rock climbing and more.

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WILEY X EYEWEAR® ANNOUNCES LICENSING AGREEMENT WITH BUSHNELL OUTDOOR PRODUCTS

Agreement Allows Bushnell to Use Wiley X’s Patented Climate Control Technology With Facial Cavity Seal™ for Bolle Traverse, Other Future Models

Livermore, Calif. (October 3, 2007) – Wiley X Eyewear®, a leading provider of protective eyewear systems for military and outdoor enthusiasts, today announced an important licensing agreement with Bushnell Outdoor Products. This new, royalty-based agreement permits Bushnell, a leading sports optics company that owns and distributes major eyewear brands Bolle and Serengetti, to utilize Wiley X Eyewear’s patented Climate Control Technology with Facial Cavity Seals™ in specific sunglass models. This innovative technology uses removable, durable, symmetrically vented foam gaskets that lock securely into lightweight ANSI certified frames. By creating a Facial Cavity Seal, these glasses protect eyes from glare and irritation in the most challenging environments — making Wiley X Eyewear a leading choice for use by military, law enforcement and serious outdoor enthusiasts from motorcycle and bike riders to runners, skiers and snow boarders.

The first Bushnell model to be offered with this patented technology will be the new Bolle Traverse sunglass/goggle system. The agreement also opens the door for Wiley X Eyewear technology to be featured on new Bushnell sunglass brands/models to be launched later this fall.

“Our exclusive Facial Cavity Seal has been often imitated, but yet never duplicated,” said Wiley X Eyewear Vice President of Sales, Myles Freeman, Jr. “ Recently, PanOptx admitted to infringing our patent and agreed to stop selling the accused products. We’re very excited to see an important industry force such as Bushnell recognize the benefits and advantages of our patented technology and work with us in this way. We are proud to be associated with such a fine organization and are excited about future opportunities under this agreement.”

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WILEY X EYEWEAR® ANNOUNCES SUCCESSFUL RESOLUTION OF PATENT INFRINGEMENT LITIGATION AGAINST PANOPTX®, INC.

Panoptx Admits Infringement and Agrees to Stop Selling Accused Products

Livermore, Calif. (August 14, 2007) – Wiley X Eyewear®, the industry leader in the research and development of protective eyewear, won a major court battle against Panoptx®, Inc. for infringing upon Wiley X’s U.S. Patent No. 6,062,688 (the “'688 Patent”). Under the settlement, Panoptx will have to stop selling its Velocity CV and Warrior products to the military by the end of the year, and to all other market segments by the end of 2008. Panoptx will also be required to pay Wiley X royalties on all 2008 sales of these products.

This is a major settlement for Wiley X, whose cutting-edge technology provides critical eye protection for the FBI, DEA, Army Rangers, Navy SEALs and other elite Special Forces Units. “While we would have preferred not to have to litigate, we are very pleased that our patent rights have been vindicated, and that infringing products will be off the market as a result of this settlement,” said Dan Freeman, Vice-President of Wiley X Eyewear. “We upheld a principle, and will not hesitate to do so again if our patent rights are not respected in the future.”

Wiley X Eyewear began litigation in 2005 to enforce its rights under the '688 Patent, which covers unique aspects of Wiley X’s Climate Control Series. The '688 Patent's technology allows the wearer the benefits of having a removable, air permeable shield, which provides eye protection while preventing fogging.

With 20 years of innovation in providing advanced eyewear solutions to the military and commercial markets, Wiley X is looking forward to continue its tradition of providing customers with top quality eyewear. The company’s High Velocity Protection (HVP™) eyewear is manufactured with shatterproof, distortion-free Selenite™ polycarbonate lenses, meeting ANSIZ87.1-2003 high-velocity impact standards, in 14 lens tints to provide eye comfort and protection in any environment. These lenses are matched with a variety of high-performance, virtually unbreakable TR90 frames, available in a wide range of styles and attractive colors.

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WILEY X EYEWEAR® OPENS NEW FULL SERVICE FACILITY IN DENMARK

New Office Will Serve as Company’s European Headquarters, Provide Stronghold for Future Sales Growth

Livermore, Calif. (May 2, 2007) – Innovative American sunglass manufacturer Wiley X Eyewear® has announced the establishment of Wiley X Europe, LLC and the opening of a new, full service European facility located in Vemb, Denmark. This facility will service and maintain the business of existing and future European customers with a fully stocked inventory and highly trained staff.

The company’s new European headquarters, headed by Wiley X Europe President Mr. Jan Mikkelsen, was opened to meet growing demand for Wiley X’s high-performance protective eyewear. This international expansion will also prepare Wiley X Eyewear for strong sales growth throughout Europe in both civilian and military markets. “Our vision is to provide a more efficient and cost effective way to do business with our friends in the European Union,” says Myles J. Freeman, Vice President of Sales for Wiley X Eyewear. “As business continues to grow steadily in Europe, customers will be able to enjoy the Wiley X experience through full service dealers and distributors we’ve set up in Italy, Germany, France, the United Kingdom, Denmark, Greece, Cyprus and the Netherlands, just to name a few.”

“Our products have experienced an extremely good reception across Europe,” says Mikkelsen. “There has been tremendous interest, not only from law enforcement and military personnel, but from anyone who desires the best in eye protection and style.” As a company founded on credibility and protecting the precious gift of human sight, Mikkelsen believes the future for Wiley X in Europe is a bright one. “I can’t wait to see where we are only five years from now,” he remarks.

Wiley X Eyewear is a leading provider of protective eyewear for Army Rangers, Navy SEALs and other U.S. Special Forces Units in action around the globe. The company’s High Velocity Protection (HVP™) eyewear is manufactured with shatterproof, distortion-free Selenite™ polycarbonate lenses in 14 lens tints to provide eye comfort and protection in any environment. These lenses are matched with a variety of high-performance, unbreakable TR90 frames, available in a wide range of styles and attractive colors.

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Wiley X Eyewear to Appear on Alexander Haig's Health Journal Television

May 9, 2006 (Boca Raton, FL) --- Multi-Media Productions (USA), Inc. announces the appearance of Wiley X Eyewear on Health Journal Television, hosted by General Alexander Haig.

During wartime, it is vital that our soldiers be armed not only with weaponry, but also with protective gear. Careful thought is given to a soldier's vision and the necessary eye protection. Newer technology, that addresses the specific needs of our soldiers, is paving the way for advancements in battlefield eyewear.

With Wiley X Eyewear, our armed forces are able to don 'battle- ready' eyewear that may lead to reduced wartime eye injuries.

Myles Freeman, Vice President of Sales and Co-Owner of Wiley X Eyewear states, "It's true that Wiley X designs and creates some of the most functional eyewear for various commercial markets. And, it's no secret that our name and legacy will always be synonymous with the fine men and women of our U.S. Armed Forces. Not a day goes by where our R and D team is not working to improve or design something better for them. If a new item we've introduced to the military happens to cross over into another market we sell (which is often the case)...all the better! Either way, the bottom line is we take great pride in producing high velocity protection that works."

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