Eyewear Innovation

Whether you’re hunting, driving, or on the job site, finding the right eyewear that provides premium protection with enhanced performance can make all the difference. At first glance, frame styles and lens types might seem like a matter of preference, however, most people don’t understand the technical aspects nor the benefits that different lens colors deliver.

We are honored to support the following organizations that share our commitment to improving the lives of first responders, military, veterans, hard-working Americans, and their families thus far in 2023.

The 2023 SHOT Event in Las Vegas, Nevada was Wiley X's most successful show to date. Wiley X has been a SHOT Show regular for nearly 30 years! This year, Wiley X not only had record-breaking sales but also built meaningful partnership connections with industry-leading companies that will help Wiley X continue the legacy. 

Sunglasses have been an accessory of protection and fashion since 1913. Everyone has them, everyone needs them. But are your sunglasses providing all the benefits they could? Today’s premium sunglasses provide many protective and functionality benefits you haven’t seen in the cheap ones you picked up at the checkout counter of the gas station. 

Let’s face it, we have busy lives and as a result, little things we don’t often think of get neglected. Your glasses are the perfect example of this. Most glasses have a shelf-life, and because of our busy lives, purchasing new glasses often gets pushed to the side. How do you know when it is time to upgrade? Your eyes may be giving you subtle hints, that you might be missing. 

Our lives are busy and as a result our eyes can suffer the consequences. Daily, we expose them to numerous endeavors and environments that can cause eye fatigue. This results in headaches, eye discomfort from blurred or double vision, increased sensitivity to light, difficulty with concentration, sore, tired, burning or itching eyes. Being unable to see properly, keep the eyes open or focus is dangerous in any situation. Understanding eye fatigue and taking proactive steps can alleviate these concerns.

When it comes to selling eyewear, knowledge reigns as king. Whether it is a first-time buyer or repeat prescription glasses customer, one thing is sure, there are many variables that go into helping your customer select the perfect pair. Being able to guide clients in the right direction during their buying experience builds trust and makes you a valuable resource to the consumer.