Q&A with Colton Kyle: The Wiley X × American Sniper Brand Collaboration

Colton Kyle opens up about honoring his dad’s legacy, the American Sniper Brand, and his standout collaboration with Wiley X.

Q: Why was Wiley X the right partner?
My father trusted Wiley X in the field, and I’ve worn his old Wiley X glasses many times. The team at Wiley X has a true heart for this nation and its heroes. Their values align closely with those of American Sniper, which made this partnership a natural fit.

Q: Does the American Sniper community reach beyond military and firearms fans?
Absolutely. The American Sniper community includes military members, firearms enthusiasts, first responders, and everyday patriots who love this nation and those who serve it. Many supporters are also international—moved by my father’s story and inspired to connect their own journeys with the legacy.

Q: How has your journey shaped partnerships?
My journey has made me cautious—not everyone is who they claim to be. Wiley X has proven their authenticity and patriotism time and again. I’m honored to work alongside them.

Q: What’s the American Sniper Brand about?
The American Sniper Brand is a company I’m building around a legacy. It’s founded on five core pillars my father and I share: Godliness, Patriotism, Service, Passion, and Excellence. I’m excited to grow this community of God-fearing patriots and to create mission-driven products that give back to service members and their families.

Q: What’s one thing about your father most people don’t know?
He was an incredible husband and father who valued humor and loved intensely, even in a fallen world.

Q: What inspired the design of this collaboration?
The custom colorway reflects American Sniper branding. The American Sniper Brand JAKL is a premium product I’m confident my father would have worn, which is why we added his signature inside the temple. The bone frog engraved on the right lens symbolizes fallen SEALs who gave their lives in the line of duty. My father had a similar tattoo on his shoulder, representing his fallen brothers watching over him.

Q: How does this collab honor your father’s legacy?
I know my dad would be proud of the work I’m doing to carry his legacy forward. I take pride in stewarding that legacy well—partnering with like-minded patriots and creating excellent products.

Q: How do values of service and resilience show up in this product?
This product represents service and resilience through its design, rigorous testing, ballistic rating, and attention to detail. It’s not just eyewear—it’s a tool built for those who serve.

Q: What message do you hope this sends to the community?
This collaboration shows how American Sniper will continue creating mission-driven products for patriots while giving back to service communities. A portion of proceeds will support TACK-F, ensuring this effort makes a tangible impact.

Q: What’s next for you in 2025?
In 2025, I’m focused on launching a firearms collaboration and new tactical gear under the American Sniper Brand. We’re also revamping our social media to highlight everyday heroes and their stories while I expand my work as a public speaker.

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