Chris Kyle, the "American Sniper," was a highly decorated Navy SEAL who became widely considered the most accomplished sniper in U.S. military history. Over his 4 tours in Iraq, his bravery and tactical skills saved many lives, earning nationwide adoration. Kyle was also a dedicated advocate for veterans, embodying values of honor and service. The American Sniper Brand, inspired by his legacy, is built on values of godliness, patriotism, passion, service, and excellence. It offers tactical and outdoor products for patriotic individuals while supporting military, veteran, and first responder communities. Chris's son, Colton Kyle, now leads the brand, continuing his father's mission to honor and serve those who protect the nation.