WX Founder & WX Alpine
The frames he never leaves without
WILEY X AMBASSADOR
COWBOY CERRONE
Out here, your gear either holds up or it lets you down. Wiley X never lets me down.
GET TO KNOW COWBOY CERRONE
Donald "Cowboy" Cerrone is a rancher, outdoorsman, and one of the most recognizable athletes in UFC history. When he's not working on his ranch, hunting, riding horses, or exploring the backcountry with family and friends, Cowboy is living the lifestyle that has always defined him beyond the Octagon. As a Wiley X Ambassador, he trusts eyewear that's as tough and dependable as the environments he calls home, delivering the protection, clarity, and durability he needs for every adventure.
Why he stands with us
Family owned
We’re proud to be a second generation, family-owned American business and continue to build on a legacy of creating innovative eyewear products.
Built on Heritage
Over the years, we’ve become an iconic American brand and the most trusted name when it comes to protective eyewear.
American Proud
Standards set here, held to here — no shortcuts on the ones who wear it. Our mission continues today as it did then – “Build the world’s best protective eyewear”.
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